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  • 24 Jun 2002
  • Research & Ideas

Building ’Brandtopias’—How Top Brands Tap into Society

supervision of a stressed-out boss. Holt attributes Mountain Dew's stunning success in the 1990s to PepsiCo's nimble transformation of the brand to fit these new ideological circumstances. A new advertising campaign, "Do the Dew," creatively combined... View Details
Keywords: by Martha Lagace
  • 26 Jun 2007
  • First Look

First Look: June 26, 2007

from Irrelevant Alternatives (IIA) property, IPS implies individual behavior that is counterintuitive in the context of choice among similar alternatives. But models that alleviate the concerns raised by IIA, such as generalized extreme... View Details
Keywords: Martha Lagace
  • Web

1.19 Immersive Field Courses (IFC) | MBA

(Travel) Purchasing travel/trip insurance is encouraged, as HBS is not able to assist in the event of flight delays or cancellations due to extreme weather or other extenuating circumstances. Students are responsible for all costs... View Details
  • 05 Feb 2013
  • First Look

First Look: Feb. 5

perhaps extremely severe, that are routine because they can be anticipated and prepared for) and "true crises" (which, because of significant novelty, cannot be dealt with exclusively by pre-determined emergency plans and... View Details
Keywords: Sean Silverthorne
  • 12 May 2009
  • First Look

First Look: May 12, 2009

the Cystic Fibrosis Foundation Harvard Business School Case 409-107 Bob Beall is the Chief Executive Officer of the Cystic Fibrosis Foundation (CFF). CFF is an extremely successful organization, but Beall has to determine how to manage... View Details
Keywords: Martha Lagace
  • 16 Mar 2003
  • Research & Ideas

At the Center of Corporate Scandal Where Do We Go From Here?

appropriate. That's one pole of the continuum. At the other pole, you have people who really believe there's something extremely wrong with the barrel. Thus it's not just a matter of a few bad apples; what we really need is a wholesale... View Details
Keywords: by Kim B. Clark
  • 22 May 2020
  • In Practice

Post-COVID Health Care: More Screens, Less Red Tape?

green space and recreation, air quality, extreme weather events. Public health coalitions that cross sectors and the need to “think outside the building” will combine the efforts of many distinct organizations toward ensuring community... View Details
Keywords: by Danielle Kost
  • 05 Jun 2007
  • First Look

First Look: June 5, 2007

stake in a number of portfolio companies at Fair Market Value. As they conside whether to exercise their option to purchase Bain Capital's stake in Artisan Entertainment, the company has an extremely successful launch of "The Blair... View Details
Keywords: Martha Lagace
  • 03 Apr 2006
  • Research & Ideas

The Competitive Advantage of Global Finance

AES and Dow cases demonstrate the inconsistencies in traditional methods for incorporating country risk and provide an alternative method for considering these risks. Hedging decisions provide a second example. Such decisions are View Details
Keywords: by Sean Silverthorne; Financial Services
  • Person Page

Media

Media

This lists media reports covering my firm dollarDEX Investments or me (or my colleagues), or columns written by me (or my colleagues). There are all... View Details

  • 23 May 2017
  • First Look

First Look at New Ideas and Research: May 23, 2017

consumer distrust of domestic infant formula brands that still pervaded China in 2016. Foreign brands, priced at a substantial premium, were strongly preferred by consumers who could afford them. The field of domestic infant formula brands was crowded and View Details
Keywords: Carmen Nobel
  • 23 Jun 2015
  • First Look

First Look: June 23, 2015

show how this process of experimentation can be particularly valuable in the context of entrepreneurship because most new ventures fail completely, and only a few become extremely successful. We also shed light on important costs to this... View Details
Keywords: Sean Silverthorne
  • 12 Aug 2014
  • First Look

First Look: August 12

is about experimentation: the probabilities of success are low, extremely skewed, and unknowable until an investment is made. At a macro level, experimentation by new firms underlies the Schumpeterian notion of creative destruction.... View Details
Keywords: Sean Silverthorne
  • 14 Jun 2011
  • First Look

First Look: June 14

billion people, $1 to $3 a day; and 3) Extreme poverty: 1 billion people, less than $1 a day. Next, consider the roles of various groups in the value-creation relationship: consumers, coproducers, and clients. Specific strategies work... View Details
Keywords: Sean Silverthorne
  • 12 Apr 2011
  • First Look

First Look: April 12

extremely limited. Theoretically, delegation of authority is expected when locally adapted choices are most important to the overall value of the firm, when local information advantages are significant, or when the cost of processing... View Details
Keywords: Sean Silverthorne
  • 21 Dec 2009
  • Research & Ideas

Good Banks, Bad Banks, and Government’s Role as Fixer

balance sheet. Since the new rules treat banks as if they have 100 percent of the risk of loss, they must put up capital as if that were true. So we've gone from one extreme to another, with the reality lying somewhere in between. If we... View Details
Keywords: by Roger Thompson; Banking; Financial Services
  • 10 Apr 2007
  • First Look

First Look: April 10, 2007

prefer adopting an "agile" methodological approach instead. Compares and contrasts the CMM and agile methodologies, such as Kent Beck's eXtreme Programming. Purchase this case:... View Details
Keywords: Martha Lagace
  • Web

1.18 Field Global Capstone | MBA

cancellations due to extreme weather or other extenuating circumstances. Students are responsible for all costs associated with flight changes or rebooking and must make a reasonable effort to arrive on time to the immersion.... View Details
  • 03 Jan 2018
  • News

Finding Faith in an NFL Locker Room

conversations with all extremities of society. I'll volunteer at a local shelter, interact with people who haven't had the best circumstances or come from the best means, but are great people who are thankful for life. And then you pivot... View Details
  • 01 Dec 1997
  • News

Growing Together

attended the course. "Having them right there to clarify points and add to the SOS-KDI case was extremely useful for all of use who are dealing with questions of how to move our organizations forward." Turning Around Cleveland - Business... View Details
Keywords: Marguerite Rigoglioso and Nancy O. Perry