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Publications

Publications

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    • Faculty Publications  (1,328)

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      • Faculty Publications  (1,328)

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      • Teaching Interest

      Overview

      By: John A. Deighton
      I teach about the ecosystem of big data, the role of data in advertising and creative industries, and customer management and personal privacy in an era of individual addressability. View Details
      Keywords: Digital Marketing; Database Marketing; Social Media; Data Analytics; Information; Advertising; Marketing; Media; Technology; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry
      • Teaching Interest

      Overview

      By: Regina E. Herzlinger
      Course Requirements

      Students are required to prepare a business plan, which employs the framework of this course, to explore an entrepreneurial opportunity in health care, and to evaluate their classmates' plans.

      Career Focus

      For... View Details
      Keywords: Healthcare; Healthcare Industry; Healthcare Innovation; Healthcare Costs; Healthcare Operations; Healthcare Organizations; Healthcare Startups; Healthcare Technology; Healthcare Ventures
      • Teaching Interest

      Overview

      By: Jeffrey F. Rayport
      Technology Entrepreneurship, Marketing Strategy, Service Management View Details
      Keywords: Technological Innovation; Strategy Formulation; "Marketing Analytics"; Advertising Technology; Media Content; Media And Broadcasting Industry; Media Businesses; Technology Industry; Technology Industry; Technology Industry; Technology Industry
      • Research Summary

      Overview

      By: Alexandra C. Feldberg
      Allie's research focuses on diversity, gender, and knowledge within organizations. View Details
      Keywords: Knowledge Transfer; Bias; Technology; Diversity; Gender; Demographics; Knowledge Dissemination; Knowledge Management; Knowledge Sharing; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry
      • Research Summary

      Overview

      By: Willy C. Shih
      Willy's research interests reflect the 28 years he spent in industry, during which he logged many questions on firm performance, relative competitiveness, and firm culture as an impediment to change. His primary interests today are in the drivers of industrial... View Details
      Keywords: Strategy; Technology; Competitiveness; Competitive Dynamics; Supply Chains; Production; Operations; Product Development; Supply Chain Management; Manufacturing Industry; Semiconductor Industry; Aerospace Industry; Auto Industry; United States; Asia; Europe
      • Research Summary

      Overview

      By: Ethan S. Bernstein
      I have spent my career studying novel talent management practices and their effect on collaboration and performance. My core research focuses on two interrelated organizational trends that have become salient in the 21st century: workplace transparency (who gets to... View Details
      Keywords: Privacy; Transparency; Productivity; Field Experiments; Communication; Design; Human Resources; Leadership; Management; Organizational Design; Organizational Structure; Performance; Groups and Teams; Networks; Behavior; Social and Collaborative Networks; Satisfaction; North America; Europe; Asia; China; Japan; Latin America
      • Research Summary

      Overview

      By: Iavor I. Bojinov
      Over the last decade, technology companies like Amazon, Google, and Netflix have pioneered data-driven research and development processes centered on massive experimentation. However, as companies increase the breadth and scale of their experiments to millions of... View Details
      • Research Summary

      Overview

      By: Brian L. Trelstad
      The focus of my research is on the systems of social innovation. How small groups of individuals come up with new products and services targeting important problems; how they finance these initial efforts, and convert prototypes into viable organizational strategies;... View Details
      Keywords: (General) Management; Social Business; Non-profit Management; Entrepreneur; Entrepreneurial Ecosystems; Entrepreneurial Finance; System Dynamics; Non-profit; Evaluation; Impact Investing; Venture Philanthropy; Social Enterprise Initiative; Advanced Leadership Initiative; Investment; Innovation and Invention; Organizations; Social Enterprise; Civil Society or Community; System; Green Technology Industry; Green Technology Industry; Green Technology Industry; Green Technology Industry; Green Technology Industry; Green Technology Industry; Green Technology Industry
      • Research Summary

      Overview

      By: John A. Deighton
      Professor Deighton conducts research at the intersection of information technology and marketing. He is interested in the complementary uses of human and artificial intelligence and creativity in areas such as advertising, content creation, and online retailing. He... View Details
      Keywords: Marketing; Media; Information Technology; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; North and Central America; Asia; Europe
      • Research Summary

      Overview

      By: Kyle R. Myers
      Professor Myers studies the economics of what determines the rate and direction of innovation. He has examined the reallocation of scientists through the use of targeted research grants at the National Institutes of Health, and is working to further understand how... View Details
      Keywords: Technology Networks; Commercialization; Science-Based Business; Research and Development; Knowledge Management; Patents; Innovation Strategy; Technological Innovation; Health Care and Treatment; Entrepreneurship; Health; Innovation and Invention; Science; Technology; Knowledge; Intellectual Property; Economics; Microeconomics; Technology Industry; Technology Industry; Technology Industry; Technology Industry
      • Research Summary

      Overview

      By: Joshua Lev Krieger
      In examining the competitive dynamics of R&D strategy, Josh has become particularly interested in how the introduction of new knowledge generated by rivals impacts the direction of R&D efforts. Understanding how new information alters project portfolio decisions is... View Details
      • Research Summary

      Overview

      By: Ashley V. Whillans
      Engaged with field work in East Africa, South Asia, and in several large hybrid organizations in the United States, Professor Whillans places a focus on exploring questions with strong theoretical motivation in the social psychological literature and relevant... View Details
      • Research Summary

      Overview

      By: Geoffrey G. Jones
      Professor Jones researches the history and impact of global firms. In recent years he has prublished extensively on the ecological and social responsibility of business leaders. He has a strong interest in the business history of emerging markets. He founded and... View Details
      Keywords: Entrepreneurship; Ethics; Globalization; Government and Politics; History; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Africa; Asia; Europe; Latin America; Middle East; North and Central America; Oceania
      • Research Summary

      Overview

      By: Jeffrey F. Rayport
      Rayport focuses his teaching and research on launching and scaling technology ventures, with emphasis on digital media, e-commerce, and multi-channel retail. View Details
      Keywords: Entrepreneurial Management; Digital Marketing; Digital Innovation; Digital Media; E-commerce; E-Commerce Strategy; "Marketing Analytics"; Advertising Technology; Technology Entrepreneurship; Entrepreneurship; Technological Innovation; Marketing Strategy; Service Operations; Technology Industry; Technology Industry; Technology Industry; Technology Industry; United States; European Union; China
      • Research Summary

      Reinvention and “Frame Flexibility”

      By: Ryan L. Raffaelli

      Adopting a radical innovation creates pressure for leaders to reframe their mental models while they also sustain their organization's existing capabilities and product category variants. Yet at key junctures in a product class and during technological change, a... View Details

      Keywords: Institutional Change; Innovation & Entrepreneurship; Diffusion Processes; Technology Adoption; Cognition and Thinking; Identity; Emotions
      • Research Summary

      Science-Based Business and the Business of Science

      By: H. Kent Bowen
      Science and technology can provide strategic advantage to companies' through differentiated products and processes. The focus of our research is on unusually productive and creative labs that are the sources of breakthroughs that create platforms for sustained... View Details
      • Teaching Interest

      Supply Chain Management

      By: Kris Johnson Ferreira

      The Supply Chain Management (SCM) course builds on aspects of the first-year Technology and Operations Management (RC TOM) course. However, whereas RC TOM focuses primarily on developing and producing products and services, SCM emphasizes managing... View Details

      • Research Summary

      Sustainability, Real Estate and the Built Environment

      By: John D. Macomber

      Research interests include:

      • Real estate development, design, and construction, notably how design creates value; 
      • Sustainable cities, in particular entrepreneurship and project finance in light of global trends in urbanization and resource... View Details
      Keywords: Infrastructure Finance; Sustainability; Urban Development; City Growth
      • Teaching Interest

      Technology and Operations - MBA Required Curriculum

      By: Ryan W. Buell

      This course enables students to develop the skills and concepts needed to ensure the ongoing contribution of a firm's operations to its competitive position. It helps them to understand the complex processes underlying the development and manufacture of products as... View Details

      • Teaching Interest

      Technology and Operations - MBA Required Curriculum

      By: Feng Zhu


      This course enables students to develop the skills and concepts needed to ensure the ongoing contribution of a firm's operations to its competitive position. It helps them to understand the complex processes underlying the development and manufacture of... View Details

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