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  • 2007
  • Working Paper

Exclusivity and Control

By: Andrei Hagiu and Robin S. Lee
We analyze platform competition for content in the presence of strategic interactions between content distributors and content providers. We provide a model of bargaining and price competition within these industries, and show that whether or not a piece of content... View Details
Keywords: Price; Revenue; Governance Controls; Digital Platforms; Competition
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Hagiu, Andrei, and Robin S. Lee. "Exclusivity and Control." Harvard Business School Working Paper, No. 08-009, August 2007. (Revised February 2009.)
  • 09 Jun 2015
  • Sharpening Your Skills

Sharpening Your Skills: Social Media

Deighton, is that participants enhance their personal capital in performance of a good deed. Secrets to a Successful Social Media Strategy Misiek Piskorski explores the secrets of successful social media tactics in his book, A Social... View Details
Keywords: Re: Multiple Faculty; Advertising
  • 04 Sep 2019
  • News

A Wide Screen Approach

content business,” says Wilson. “We’re now digital and we’re creating—and monetizing—1,500 hours of content every year.” And all of that digital content is bringing in troves of data, which is being tracked... View Details
  • 01 Jun 2015
  • News

Alumni and Faculty Books for June 2015

of Varanasi, India; and the ruins of Sukhothai, Thailand. The Engaged Leader: A Strategy for Your Digital Transformation by Charlene Li (MBA 1993) (Wharton Digital Press)... View Details
  • 17 Feb 2016
  • Blog Post

Through The Eyes of The Patient: A Recap of The 13th Annual Health Care Conference

afternoon keynote session, Cardinal Health Chairman and CEO George Barrett spoke about the difficulties of defining value in health care, and over what time period, as well as how his organization is making the patient a centerpiece of their View Details
Keywords: Health Care
  • June 2020
  • Article

Frenemies in Platform Markets: Heterogeneous Profit Foci as Drivers of Compatibility Decisions

By: Ron Adner, Jianqing Chen and Feng Zhu
We study compatibility decisions of two competing platform owners that generate profits through both hardware sales and royalties from content sales. We consider a game-theoretic model in which two platforms offer different standalone utilities to users. We find that... View Details
Keywords: Compatibility; Platform Competition; Profit Foci; Digital Platforms; Competition; Profit; Decision Making
Citation
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Adner, Ron, Jianqing Chen, and Feng Zhu. "Frenemies in Platform Markets: Heterogeneous Profit Foci as Drivers of Compatibility Decisions." Management Science 66, no. 6 (June 2020): 2432–2451.
  • 03 Dec 2001
  • What Do You Think?

What Happens When the Sumo Master Learns Judo?

does not trust Microsoft and its use of 'customer' information to market to customers and hold them digitally captive. This demographic will continue to provide sales to (a judo master competitor)." These comments reflect general... View Details
Keywords: by James Heskett
  • 29 Aug 2018
  • Blog Post

From the Classroom to the Workplace: How I Applied Learnings to my Internship

course, it is possible to apply subjects like strategy or marketing to any company that you work for, especially if you are working in the strategy department. However, here are three other examples of what... View Details
Keywords: Consumer Products / Retail
  • 30 Jan 2014
  • Blog Post

Big Media, Big Business! Inside scoop on the upcoming Entertainment & Media Club Conference

professional networks to grow. Many recent industry conferences and stories in the press have focused on new entrants to the space: the up-and-coming players across the entertainment and media sectors, particularly in the digital realm.... View Details
Keywords: Entertainment / Media / Sports
  • 01 Jun 2020
  • What Do You Think?

Will Challenged Amazon Tweak Its Retail Model Post-Pandemic?

the most interest: “The value of diversification is as true for supply chains as it is for investment portfolios Amazon is just the topic of the article but the same could be said for digital platforms that dominate their industry.” Jacob... View Details
Keywords: by James Heskett; Retail
  • September 2000 (Revised October 2006)
  • Teaching Note

Wildfire Communications, Inc. (A) and (B) (TN)

By: Joseph B. Lassiter III and John T. Gourville
Teaching Note for (9-396-305) and (9-396-306). View Details
Keywords: Business Startups; Performance Effectiveness; Business Processes; Digital Platforms; Business Strategy; Markets
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Lassiter, Joseph B., III, and John T. Gourville. "Wildfire Communications, Inc. (A) and (B) (TN)." Harvard Business School Teaching Note 801-141, September 2000. (Revised October 2006.)
  • July 2010 (Revised December 2010)
  • Case

AdMob (A)

By: Mikolaj Jan Piskorski, Samuel Cohen and Nithya Vaduganathan
AdMob's CEO is deciding between international expansion and increasing the number of publishers to strengthen the company's advantage in the mobile advertising industry. AdMob displayed advertising on global devices, powered 6,000 websites and 1,000 applications, and... View Details
Keywords: Digital Marketing; Growth and Development Strategy; Resource Allocation; Competition; Competitive Strategy; Expansion; Mobile and Wireless Technology; Advertising Industry
Citation
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Piskorski, Mikolaj Jan, Samuel Cohen, and Nithya Vaduganathan. "AdMob (A)." Harvard Business School Case 711-406, July 2010. (Revised December 2010.)
  • 29 Jun 2022
  • Blog Post

Harvard Business School Announces the 2022-2023 Blavatnik Fellows

medicines. Hunter plans to use the Blavatnik Fellowship year to refine strategy and business development for the company’s novel drug delivery platform with his co-founders, Harvard Medical School Professor Dr. Wayne Lencer and Justin... View Details
  • 01 Dec 2006
  • News

Faculty Books

Invisible Engines by David S. Evans, Andrei Hagiu, and Richard Schmalensee (MIT Press) Assistant Professor Hagiu and his coauthors offer detailed studies of the personal computer, video-game console, PDA, smart mobile phone, and digital... View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • 01 Mar 2012
  • News

Alumni Book Briefs

'75) ((Amazon Digital Services)) Frank Batten: The Untold Story of the Founder of the Weather Channel by Connie M. Sage ((University of Virginia Press)) Smarter Branding without Breaking the Bank: Five Proven Marketing View Details
Keywords: Publishing Industries (except Internet); Information
  • 02 Oct 2013
  • What Do You Think?

Is Leadership an Increasingly Difficult Balancing Act?

McDonald of Procter & Gamble and the company's shift to more emphasis on digital media as an example, commented that "it is possible to allow experimentation trial and error without the CEO looking foolish because he or she does... View Details
Keywords: by James Heskett
  • 01 Sep 2015
  • News

Case Study: Golden Ticket

(iStock) The startup shorthand for the year-old G8 Rocket (pronounced “gate rocket”) is SAP meets Square—an enterprise platform designed for local vendors. In G8 Rocket’s case, those vendors are typically high-school athletic departments, which rely on the business to... View Details
  • 01 Dec 2017
  • News

Case Study: The Doctor Deficit

small, regional employment agencies have existed in the space for decades. But Nomad’s digital marketplace is an innovation, allowing clinicians to advertise their availability and health care institutions to advertise their needs. Once a... View Details
Keywords: April White

    Payal Agrawal Divakaran

    Payal is a Partner at .406 Ventures, where she co-leads the healthcare investing practice. .406 Ventures is a Boston-based venture capital firm with over $1.4B under management. Since its founding in 2005, .406 Ventures has never wavered from its View Details
    Keywords: Venture Capital;#43;#Healthcare
    • Career Coach

    Jon Puz

    background spans from small to large companies across most sectors of the industry (particularly health IT / digital health, healthcare services, provider, payor, and some pharma/biotech). Jon also has technology, management consulting... View Details
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