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  • 20 Aug 2024
  • Book

Why Competing With Tech Giants Requires Finding Your Own Edge

This was part of Nike’s strategy to blend digital technology with its physical products, fostering a fitness and wellness ecosystem. Nike soon realized, however, that its market position in the FuelBand was... View Details
Keywords: by Feng Zhu; Technology; Information Technology
  • Feb 06 2019
  • Short Film

Achieving Personal and Professional Growth

  • Dec 01 2016
  • Testimonial

Appreciating Different Perspectives in the Classroom

  • Aug 18 2016
  • Testimonial

Blazing Trails in the Entertainment Industry

  • Jul 22 2016
  • Testimonial

Reaching the Next Stage of Your Career

  • 31 May 2023
  • Research & Ideas

With Predictive Analytics, Companies Can Tap the Ultimate Opportunity: Customers’ Routines

If knowing what customers need is marketing gold, pinpointing exactly when they need it may just be platinum. Services that become part of a customer’s routine may deliver advantages beyond repeat business for a company, Harvard Business... View Details
Keywords: by Rachel Layne; Transportation
  • 17 Sep 2007
  • Research & Ideas

Broadband: Remaking the Advertising Industry

Historians have the wisdom granted by time. But for researchers trying to understand current events, especially in the helter-skelter Internet age, the world can change completely before the digital ink dries on the manuscript. That... View Details
Keywords: by Julia Hanna; Advertising; Media & Broadcasting; Publishing
  • November 2000 (Revised December 2001)
  • Case

Alibaba.com

By: F. Warren McFarlan, Carin-Isabel Knoop and David Lane
This case focuses on the strategic issues of an emerging dot-com in a rapidly emerging Internet nation-China. Alibaba, a bulletin board company based in Hangzhou, China, is trying to carve out a niche in the B-to-B e-commerce world. It also shows the speed and... View Details
Keywords: Digital Marketing; Internet and the Web; Marketing; Strategy; Service Industry; Information Technology Industry; Hangzhou; Europe; United States
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  • Jun 21 2016
  • Testimonial

Stepping Back and Gaining Perspective

  • Mar 10 2016
  • Testimonial

A Global Perspective, An Enriched Network

  • March 2006 (Revised February 2007)
  • Case

Massive Incorporated (B)

By: Joseph B. Lassiter III, Clark Gilbert and Victoria Winston
Keywords: Emerging Markets; Product Launch; Digital Marketing; Business Startups; Advertising Industry
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  • February 2024
  • Teaching Note

UGG Steps into the Metaverse

By: Shunyuan Zhang and Sunil Gupta
Teaching Note for HBS Case No. 523-013. View Details
Keywords: Metaverse; Digital Marketing; Innovation and Invention; Marketing Channels; Marketing Strategy; Social Marketing; Internet and the Web; Apparel and Accessories Industry; Fashion Industry; Information Technology Industry; United States
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  • Jan 05 2017
  • Tout

Inside the Case Study: "The Rock"

  • Dec 01 2016
  • Testimonial

Benefitting From a Rich Exchange of Ideas

  • Jul 26 2016
  • Testimonial

Challenging Norms in a Changing Industry

  • Jul 13 2016
  • Testimonial

An Insider’s View

  • Jun 22 2016
  • Testimonial

Learning from Peers in a Truly Open Environment

  • Mar 09 2016
  • Testimonial

A New Outlook on the Day-to-Day

  • Apr 27 2015
  • Testimonial

Transform Your Leadership in Four Days

  • 11 Nov 2020
  • Research & Ideas

How Hackathons Help Decide Platform Winners and Losers

competitive challenges facing software companies. Their market success depends largely on persuading the above-mentioned developers to write for their platforms. A new research paper suggests that the two sides can serve their own best... View Details
Keywords: by Michael Blanding; Technology