Publications

30 Jun 2022
HBS Case

Peloton Changed the Exercise Game. Can the Company Push Through the Pain?

product line. Everybody can understand it,” says Harvard Business School Professor Robert J. Dolan. “Then it got incredibly complicated.” In May, Peloton reported its biggest quarterly loss since its 2019 initial public offering and said... View Details

Keywords: by Lane Lambert; Media & Broadcasting; Health; Bicycle

02 Jun 2009
First Look

First Look: June 2, 2009

direct knowledge, in turn, affect trust through identification, adaptation, and reduced misunderstandings. Download the paper: http://www.hbs.edu/research/pdf/09-131.pdf PublicationsHow Concepts Affect Consumption Authors:Dan Ariely and Michael I. Norton... View Details

Keywords: Martha Lagace

01 Sep 2023
News

Money Does Grow on (Family) Trees

For 17 years, Andre Kearns (MBA 1999) has been tracing his family tree. One by one, he has added branches, grounding himself in a long and sometimes complicated lineage. Through family stories, forgotten heirlooms, and vital records, Kearns has traveled back through... View Details

Keywords: April White; Illustrations by Fabio Consoli; News, Library, Internet, and Other Services; Information

February 2021
Case

Threadless: The Renewal of an Online Community

By: Shane Greenstein, Karim Lakhani and Christian Godwin

Threadless, an online apparel company and artist community which Jake Nickell founded in 2000, continued to maintain its status as a top company in the online apparel industry during its second decade. From 2010 to 2020, Threadless continued to operate its... View Details

23 Jan 2019
Sharpening Your Skills

Sports: Lessons for Managers

“Sports is a metaphor for overcoming obstacles and achieving against great odds. Athletes, in times of difficulty, can be important role models.” -Bill Bradley, former pro basketball player and United States senator. When scholars discuss what makes a great View Details

Keywords: by Sean Silverthorne; Sports

08 Aug 2022
HBS Case

Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS

fan base. The effective use of social media was how they created an ecosystem." In a recent case study, “BTS and ARMY,” Harvard Business School associate professor Doug Chung and research associate Kay Koo show how BTS marshalled its... View Details

Keywords: by Shalene Gupta; Media & Broadcasting; Music

Web

A New Vision – The Human Relations Movement – Baker Library | Bloomberg Center, Historical Collections

patterns of organizations as systems and human beings with sentiments and connections? As Fritz Roethlisberger later revealed in his autobiography, his aim, as well as that of Elton Mayo and others working in the organizations group at Harvard View Details

03 Nov 2021
Blog Post

Alumni Viewpoints: Confronting the Climate Change Challenge

Aveeram WindBeing Responsible Towards the Environment Is a Great Financial Investment+Jennifer Tisdel Schorsch (MBA 1992) President, Water.orgIntegrate Water Strategy into Business Strategy+Michael Skelly (MBA 1991) CEO, Grid UnitedRise... View Details

29 Dec 2019
Research & Ideas

Read Our Most Popular Research Stories of 2019

performance of nontech firms adopting new digital technologies finds a persistent future increase in valuation. However, investors only slowly incorporate the value implications of digital activities into... View Details

Keywords: by Sean Silverthorne

March 2025
Case

Stagwell: AI and the Future of Marketing

By: Suraj Srinivasan and Radhika Kak

In early 2025, Mark Penn, Founder, CEO and Chairman of Stagwell, a global marketing company with a network of over 70+ agencies that served over 4000 blue-chip customers across 40 countries, was looking at ways that marketers should navigate the disruption emanating... View Details

Keywords: Marketing; Advertising; Retention; Innovation Strategy; Advertising Industry; Technology Industry

May 2016 (Revised January 2018)
Case

Airbnb, Etsy, Uber: Acquiring the First Thousand Customers

By: Thales S. Teixeira and Morgan Brown

By 2016, two-sided online platforms (or marketplaces) were pervasive among the highest growing internet startups around. These marketplaces sought to match suppliers of assets for rent, physical products or services with customers demanding them. Among the most notable... View Details

Keywords: Airbnb; Etsy; Uber; Growth Hacking; Two-sided Market; Internet and the Web; Marketing Strategy; Digital Platforms; Digital Marketing; Business Startups; Transportation Industry; Accommodations Industry

Web

HBS Fund - Alumni

quickly to harness the most promising new ideas and innovations. Choose Your Impact You can choose to support one of five key areas or let the School direct your gift wherever it is most needed. Business in Global Society HBS believes... View Details

01 Feb 2001
News

What Makes a Good Leader

slickness. Simple and clear go a long way." On Jack Welch: "His is the most astonishing story of a business leader. It's unbelievable." Photo courtesy of HBS Communications A stroll through the business... View Details

Keywords: Management

March 2021 (Revised July 2021)
Case

Resident

By: Jeffrey F. Rayport and Thomas O. Jones

Launched in 2016, Resident was a leading player in the direct-to-consumer bed-in-a-box mattress market, where it was one of at least 175 venture-backed companies competing in the space. By late 2020, it had realized over $500 million in revenue, profitability in the... View Details

Keywords: Digital Marketing; Business Growth and Maturation; Operations; Entrepreneurship; Competitive Strategy; Initial Public Offering; Decisions; Marketing Strategy; Cash Flow; Demand and Consumers

December 2019
Case

Walmart Ecommerce (B): Omnichannel Pursuits

By: Ramon Casadesus-Masanell and Karen Elterman

This case is an abridged version (part 2 of 2) of "Walmart's Omnichannel Strategy: Revolution or Miscalculation?" HBS Case No. 720-370. The (B) case describes Walmart’s omnichannel strategy in 2018 as it battled Amazon for online retail market share. Walmart aimed to... View Details

Keywords: Acquisition; Strategy; Internet and the Web; Distribution; Distribution Channels; Competitive Strategy; Retail Industry; Bentonville; Arkansas; United States