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Show Results For
-
All HBS Web
(8,617)
- People (21)
- News (1,707)
- Research (5,545)
- Events (57)
- Multimedia (75)
- Faculty Publications (3,842)
- Web
Corporate Strategy - Institute For Strategy And Competitiveness
Company The Walt Disney Company creates corporate value by harnessing fit across the value chains of its multiple business units. Compete in theme parks and resorts, video entertainment, and View Details
- 04 Dec 2000
- What Do You Think?
Have We Overdone Deregulation and Privatization?
Summing Up Let's hear it for deregulation, at least its long-term effects. It's well worth the short-term disruptions and consumer confusion. That's the near-unanimous judgement of those of you responding to...
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by James Heskett
- 2019
- Working Paper
Relative Performance Transparency: Effects on Sustainable Choices
By: Ryan W. Buell, Shwetha Mariadassou and Yanchong Zheng
We study how transparency into the levels and changes of relative sustainability performance affects consumer choices. Our work considers two forms of transparency: process transparency, in which customers receive information about the company's sustainability...
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Keywords:
Relative Performance Tranparency;
Process Transparency;
Customer Transparency;
Levels;
Changes;
Reflectiveness;
Self-serving Attribution Biases;
Sustainability;
Consumer Choice
Buell, Ryan W., Shwetha Mariadassou, and Yanchong Zheng. "Relative Performance Transparency: Effects on Sustainable Choices." Harvard Business School Working Paper, No. 19-079, January 2019.
- 07 Nov 2014
- News
Taylor Swift and the Economics of Music as a Service
- January – February 2011
- Article
'Bricks and Clicks': The Impact of Product Returns on the Strategies of Multichannel Retailers
By: Elie Ofek, Zsolt Katona and Miklos Sarvary
The Internet has increased the flexibility of retailers, allowing them to operate an online arm in addition to their physical stores. The online channel offers potential benefits in selling to customer segments that value the convenience of online shopping, but it also...
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Ofek, Elie, Zsolt Katona, and Miklos Sarvary. "'Bricks and Clicks': The Impact of Product Returns on the Strategies of Multichannel Retailers." Marketing Science 30, no. 1 (January–February 2011).
- 01 Sep 2014
- News
Afghanistan’s Hope and Light
sleeping under his desk at the AKDN’s offices. (Thanks to a lack of rentable space, post-Taliban landlords could demand a full year of highly inflated rent up front.) At the time, much of AKDN’s work was focused on nonprofit agencies...
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Julia Hanna
- 2020
- Working Paper
Mortgage Prepayment, Race, and Monetary Policy
By: Kristopher Gerardi, Paul Willen and David Hao Zhang
Over the period 2005 to 2015, Black borrowers paid more than 40 basis points higher mortgage interest rates than Non-Hispanic white borrowers. We show that the main reason is that Non-Hispanic white borrowers are much more likely to exploit periods of falling interest...
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Keywords:
Mortgages;
Consumer Behavior;
Race;
Ethnicity;
Equality and Inequality;
Policy;
United States
Gerardi, Kristopher, Paul Willen, and David Hao Zhang. "Mortgage Prepayment, Race, and Monetary Policy." Working Paper, September 2020.
- 19 Jun 2019
- News
Connecting Patients and Providers
facilitates digital consultations, reducing the cost and travel demands on ill patients. And it allows doctors and other medical experts to...
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Keywords:
April White
- 2016
- Chapter
Navigating Natural Monopolies: Market Strategy and Nonmarket Challenges in Radio and Television Audience Measurement Markets
By: Hillary Greene and Dennis Yao
This paper explores how firms within the audience measurement industry, specifically its radio and television markets, have navigated myriad market and nonmarket challenges. The market strategies and the nonmarket forces that constrain those strategies are largely...
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Keywords:
Measurement and Metrics;
Marketing Strategy;
Consumer Behavior;
Monopoly;
Television Entertainment;
Public Opinion;
Geographic Scope;
Media and Broadcasting Industry;
United States
Greene, Hillary, and Dennis Yao. "Navigating Natural Monopolies: Market Strategy and Nonmarket Challenges in Radio and Television Audience Measurement Markets." In Strategy Beyond Markets. Vol. 34, edited by John de Figueiredo, Michael Lenox, Felix Oberholzer-Gee, and Rick Vanden Bergh, 367–411. Advances in Strategic Management. Emerald Group Publishing, 2016.
- 23 Dec 2002
- Research & Ideas
Partnering and the Balanced Scorecard
(see Figure 2-3) and several new internal business objectives. Mobil U.S. Marketing and Refining, like Rockwater, moved to a new "customer intimacy" strategy that would offer a superior buying...
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by Robert S. Kaplan & David P. Norton
- August 2002 (Revised November 2016)
- Background Note
Customer Profitability and Lifetime Value
By: Elie Ofek
Introduces the central concepts involved in determining customer lifetime value, with detailed analysis and examples from the realm of direct marketing. Implications for marketing strategy and customer relationship management are briefly discussed.
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Keywords:
Customer Value and Value Chain;
Customer Relationship Management;
Customization and Personalization;
Product Marketing;
Sales;
Marketing Strategy;
Management Analysis, Tools, and Techniques;
Consumer Products Industry
Ofek, Elie. "Customer Profitability and Lifetime Value." Harvard Business School Background Note 503-019, August 2002. (Revised November 2016.)
- Article
The Radical Flank Effect and Cross-occupational Collaboration for Technology Development during a Power Shift
By: Emily Truelove and Katherine C. Kellogg
This 12-month ethnographic study of an early entrant into the U.S. car-sharing industry demonstrates that when an organization shifts its focus from developing radical new technology to incrementally improving this technology, the shift may spark an internal power...
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Keywords:
Groups and Teams;
Conflict and Resolution;
Power and Influence;
Perception;
Behavior;
Collaborative Innovation and Invention
Truelove, Emily, and Katherine C. Kellogg. "The Radical Flank Effect and Cross-occupational Collaboration for Technology Development during a Power Shift." Administrative Science Quarterly 61, no. 4 (December 2016): 662–701.
- 07 May 2020
- News
The One Good Thing Caused by COVID-19: Innovation
- January 2021 (Revised March 2021)
- Supplement
E-Commerce Analytics for CPG Firms (A): Estimating Sales
By: Ayelet Israeli and Fedor (Ted) Lisitsyn
The E-Commerce Analytics group at the traditional CPG firm was in charge of compiling various online sales reports, as well as making data-driven recommendations for sales and marketing tactics. In a series of exercises, students address different data challenges for...
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Keywords:
Data Analysis;
Data Analytics;
CPG;
Consumer Packaged Goods (CPG);
Estimation;
Online Channel;
Retail Analytics;
Retail;
Retailing Industry;
Data;
Data Sharing;
Bricks And Mortar;
Ecommerce;
Analytics and Data Science;
Analysis;
Sales;
Goods and Commodities;
Consumer Products Industry;
Consumer Products Industry;
United States
- 17 Jan 2012
- Working Paper Summaries
Expectations, Network Effects and Platform Pricing
- 16 Nov 2016
- Research & Ideas
Turning One Thousand Customers into One Million
and Uber can scale up quickly thanks to affordable technology and networked providers. Credit: AntonMatveev To overcome those challenges, the startups followed similar strategies, initially focusing more on...
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- July 2021
- Article
Information Transparency, Multihoming, and Platform Competition: A Natural Experiment in the Daily Deals Market
By: Hui Li and Feng Zhu
Platform competition is shaped by the likelihood of multi-homing (i.e., complementors or consumers adopt more than one platform). To take advantage of multi-homing, platform firms often attempt to motivate their rivals’ high-performing complementors to adopt their own...
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Keywords:
Platform Competition;
Multi-homing;
Information Transparency;
Daily Deals;
Groupon;
LivingSocial;
Digital Platforms;
Information;
Competition
Li, Hui, and Feng Zhu. "Information Transparency, Multihoming, and Platform Competition: A Natural Experiment in the Daily Deals Market." Management Science 67, no. 7 (July 2021): 4384–4407.
- April 2011
- Case
Designs by Kate: The Power of Direct Sales
By: John A. Deighton and Sarah Abbott
The sales representatives at Designs by Kate (DBK) sell private label jewelry at hosted parties and through online social media channels. They are also responsible for recruiting, training, and managing new sales reps. CEO and founder Kate Creevey designed the...
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Keywords:
Direct Sales;
Consumer Marketing;
Marketing Management;
Personal Selling;
Sales Compensation;
Sales Organization;
Motivation and Incentives;
Marketing Strategy;
Salesforce Management;
Performance;
Compensation and Benefits;
Apparel and Accessories Industry
Deighton, John A., and Sarah Abbott. "Designs by Kate: The Power of Direct Sales." Harvard Business School Brief Case 114-284, April 2011.
- 17 Aug 2021
- Op-Ed
Dispensing Justice: The Case for Legalizing Cannabis Nationally
undifferentiated, and available only where demand justifies its significant set-up costs. Illicit cannabis is particularly attractive to price-sensitive consumers in locations...
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by Ashish Nanda and Tabatha Robinson
- December 2017
- Supplement
Bega Cheese: Bidding to Bring Vegemite Back Home
By: Benjamin C. Esty and Lauren G. Pickle
In January 2017, the leadership team of Bega Cheese—the Australian dairy company—was considering a bid for Mondelēz International’s Australia and New Zealand (ANZ) grocery business which included several leading consumer brands (Vegemite—the iconic Australian spread,...
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Keywords:
Mergers & Acquisitions;
Value Drivers;
Discounted Cash Flow (DCF);
Dairy Industry;
Corporate Scope;
Diversification;
Consumer Goods;
Iconic Brands;
Australia;
Corporate Finance;
Bidding Strategy;
Cross Border;
Mergers and Acquisitions;
Valuation;
Value Creation;
Business Divisions;
Capital Structure;
Food;
Bids and Bidding;
Consumer Products Industry;
Consumer Products Industry;
Consumer Products Industry;
Australia;
United States