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  • All HBS Web  (2,547)
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  • 02 Jan 2008
  • Research & Ideas

Most Popular Stories 2007

true? As it turned out, good teams, which value communication, report more errors. In a recent research paper Edmondson and doctoral student Sara Singer explore this and other... View Details
Keywords: by Sean Silverthorne
  • 24 Apr 2006
  • Research & Ideas

Managing Alignment as a Process

functional support units. Business units to customers: The priorities of the customer value proposition are communicated to targeted customers View Details
Keywords: by Robert S. Kaplan & David P. Norton; Apparel & Accessories; Fashion; Consumer Products; Retail
  • 08 Jul 2014
  • First Look

First Look: July 8

financial incentives do not appear to crowd it out. Third, the responses to both types of incentives are stronger when their relative value is higher. Indeed, financial rewards are effective at motivating the poorest agents, View Details
Keywords: Carmen Nobel
  • 11 Feb 2008
  • Research & Ideas

Does Democracy Need a Marketing Manager?

A: The federal government and local governments can market themselves more effectively to constituents. First of all, they have to view their organization from a customer viewpoint View Details
Keywords: by Sean Silverthorne
  • 24 Feb 2009
  • First Look

First Look: February 24, 2009

card networks, the decline of checks, the rise of stored value cards, and the growth of new payment methods such as PayPal, Bill Me Later, and decoupled debit. This case... View Details
Keywords: Martha Lagace
  • 23 Mar 2010
  • First Look

First Look: March 23

to increase the transparency of options repurchases. The case describes the methodology used to value the warrants. Students have the opportunity to value warrants issued by 10 of the largest banks View Details
Keywords: Martha Lagace
  • 15 Oct 2001
  • Research & Ideas

Rethinking E-Leadership

Companies should "always try new things," he emphasizes. "But we have learned to focus on and apply this innovation to our current customers." Updated advice: Make sure that a sizable percentage of your current View Details
Keywords: by Melissa Raffoni
  • 18 May 2010
  • First Look

First Look: May 18

case presents the predicament of a company trying to do right by its customers and its employees as the economic crisis of 2008 hits home. Fifteen years earlier, this Spanish supermarket View Details
Keywords: Martha Lagace
  • 02 Apr 2013
  • First Look

First Look: April 2

Colombia's coffee sector was being battered and its branding power diminished as café chains such as Starbucks increasingly captured profits in the value chain. In reaction,... View Details
Keywords: Sean Silverthorne
  • 04 Jun 2014
  • What Do You Think?

Does Internet Technology Threaten Brand Loyalty?

upper hand in the battle for access to information and the ability to organize it, value it (based on feedback from users), and use it for decision-making. The authors of a... View Details
Keywords: by James Heskett; Advertising; Consumer Products; Technology
  • 05 May 2015
  • First Look

First Look: May 5

address the diverse values and interests of their companies' stakeholders. Publisher's link: http://www.greenleaf-publishing.com/productdetail.kmod?productid=4059 May 2015 Environmentally Responsible Supply... View Details
Keywords: Carmen Nobel
  • June 2023
  • Supplement

Graphic Packaging: Project Cowboy (D)

By: Benjamin C. Esty, Scott Mayfield and Philipp Chvanov
Analyzes the company's decision on Project Cowboy following the events described in the C Case View Details
Keywords: Capital Budgeting; Growth Management; Demand and Consumers; Duopoly and Oligopoly; Competitive Strategy; Competitive Advantage; Expansion; Value Creation; Supply and Industry; Pulp and Paper Industry; Pulp and Paper Industry; United States; North America
Citation
Related
Esty, Benjamin C., Scott Mayfield, and Philipp Chvanov. "Graphic Packaging: Project Cowboy (D)." Harvard Business School Supplement 223-086, June 2023.
  • 05 Aug 2008
  • First Look

First Look: August 5, 2008

http://papers.nber.org/papers/w14189 Cross-Functional Alignment in Supply Chain Planning: A Case Study of Sales and Operations Planning (revised) Authors:Rogelio Oliva and Noel... View Details
Keywords: Martha Lagace
  • February 2025
  • Case

Luca de Meo at Renault Group (A)

By: Emily Truelove, Linda A. Hill and Lydia Begag
When Luca de Meo became CEO of Renault Group in 2020, the 122-year-old French automaker faced financial challenges and the double technological disruption of the automotive industry: the shift to electric vehicles (EVs) and the rise of software-defined vehicles (SDVs).... View Details
Keywords: Change Management; Transformation; Transition; Interpersonal Communication; Forms of Communication; Talent and Talent Management; Experience and Expertise; Customer Value and Value Chain; Decision Making; Economic Growth; Financial Crisis; Alternative Energy; Engineering; Global Strategy; Governance; Digital Transformation; Digital Strategy; Technology Adoption; Disruptive Innovation; Technological Innovation; Innovation Leadership; Collaborative Innovation and Invention; Leading Change; Leadership Development; Leadership Style; Crisis Management; Management Skills; Business Processes; Organizational Culture; Organizational Structure; Performance Efficiency; Transportation; Auto Industry; Battery Industry; Energy Industry; Green Technology Industry; Transportation Industry; France; Europe; China
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Truelove, Emily, Linda A. Hill, and Lydia Begag. "Luca de Meo at Renault Group (A)." Harvard Business School Case 425-041, February 2025.
  • 06 Jun 2012
  • What Do You Think?

Is Something Wrong with the Way We Work?

created by customers and clients and their increasing expectations that we be available day and night. Even more can be laid at the feet of... View Details
Keywords: by James Heskett; Consulting
  • 12 Oct 1999
  • Research & Ideas

Confronting the Challenges that Face Bricks-and-Mortar Stores

technologies and conclude that they represent the future of retailing. However, that conclusion would be wrong. Technology is just a platform for change. How we use the technology to create value for View Details
Keywords: by Raymond Burke; Retail
  • 15 Apr 2008
  • First Look

First Look: April 15, 2008

serve significantly diverging customer bases. Such market-type dispersion is likely to compromise the headquarters' ability to control its local managers' behavior and satisfy the divergent needs of... View Details
Keywords: Martha Lagace
  • 10 Nov 2009
  • First Look

First Look: Nov. 10

regarding the valuation of the firm. This exercise also highlights the challenges of valuing a small firm, where information and viable comparables are often limited or non-existent. Purchase this case:... View Details
Keywords: Martha Lagace
  • 22 Feb 2011
  • Research & Ideas

Most Popular Articles, Papers of the Decade

much better. In this article, professor and Balanced Scorecard guru Robert S. Kaplan introduces BSC Customer Profitability Metrics. From Balanced Scorecard Report. Marketing Your Way Through a Recession... View Details
Keywords: by Sean Silverthorne
  • 07 Dec 2010
  • First Look

First Look: Dec. 7

regularly explore together: (1) Who is your primary customer? Have you organized your company to deliver maximum value to that customer? (2) How do your core values prioritize shareholders, employees, View Details
Keywords: Sean Silverthorne
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