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  • 20 Aug 2001
  • Research & Ideas

Making an Ally of Uncle Sam

complementors...using as an example Intel and the microprocessor-manufacturing game...as Nalebuff and Brandenburger explain: Along the vertical dimension of the Value Net are the company's customers and... View Details
Keywords: by Michael Watkins, Mickey Edwards & Usha Thakrar
  • May 25, 2016
  • Comment

How Consumers and Businesses are Reshaping Public Health

By: John A. Quelch
Healthcare and education are two issues in which citizens around the world, rich and poor, are passionately interested. It has long been appreciated that the way that a society treats its youngest and oldest members says much about its moral maturity. Economic... View Details
Keywords: Healthcare; Consumer Power; Innovation In Healthcare Delivery; Mobile Healthcare; Transition; Transformation; Trends; Customer Satisfaction; Customer Value and Value Chain; Health Care and Treatment; Information; Collaborative Innovation and Invention; Independent Innovation and Invention; Innovation and Management; Innovation Leadership; Management; Marketing; Markets; Planning; Problems and Challenges; Biotechnology Industry; Chemical Industry; Consumer Products Industry; Distribution Industry; Fashion Industry; Food and Beverage Industry; Green Technology Industry; Health Industry; Insurance Industry; Medical Devices and Supplies Industry; Pharmaceutical Industry; Public Administration Industry; South America; North and Central America; Middle East; Europe; Asia
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  • 01 Mar 2024
  • News

What is Web3?

Web3, a new era of the internet, uses blockchains, tokens, and wallets (tools for storing and managing digital assets) to facilitate a wide range of services and functionalities, including the transfer of assets from person-to-person. It represents a paradigm shift... View Details
  • 14 Sep 2015
  • Research & Ideas

Rewriting the Rules of Service Competition

“service trifecta” comprising: (1) extraordinary results and a high-quality experience for employees and customers alike, (2) high value (not necessarily low prices) to customers, and (3) relatively high... View Details
Keywords: by James Heskett, W. Earl Sasser & Leonard A. Schlesinger; Retail
  • 01 Mar 2017
  • News

Lego Stays on Script

is the secret sauce behind this new franchise? Two alumni on different sides of the process sum it up the same way: be true to the brand’s core value of creative, open-ended play. Movie producer Dan Lin (MBA 1999) got the idea for making... View Details
Keywords: Julia Hanna

    Joseph M. Segel

    A prolific entrepreneur, Segel has founded many successful companies including The Franklin Mint and National Software testing Laboratories. His biggest success was the formation of QVC, which stands for quality, value and convenience.... View Details
    Keywords: Entertainment & Broadcast Media
    • Student-Profile

    Ta-Wei "David" Huang

    As a data scientist, David Huang (he/him) spent much of his time analyzing customer¬ data to provide personalized experience and improve long-term customer values for companies in different industries. As... View Details
    • November 2024 (Revised July 2025)
    • Case

    Polish Agro: Where Do We Grow From Here?

    By: Willy C. Shih, Lena Duchene and Daniela Beyersdorfer
    By July 2024, Polish Agro had grown into one of Poland’s fastest-growing agribusinesses, with €230 million in revenue, 82 employees, and operations across Northern Poland. The company supported farmers with essential agricultural inputs like fertilizers and seeds,... View Details
    Keywords: Plant-Based Agribusiness; Distribution; Volatility; Customer Focus and Relationships; Customer Value and Value Chain; Climate Change; Environmental Regulation; Profit; Trade; Digital Strategy; Innovation Strategy; Crisis Management; Growth and Development Strategy; Resource Allocation; Advertising; Brands and Branding; E-commerce; Business and Community Relations; Networks; Adaptation; Adoption; Competitive Advantage; Business Model; Health Pandemics; War; Agriculture and Agribusiness Industry; Europe; Poland
    Related
    • February 2010
    • Teaching Note

    The Cleveland Clinic: Growth Strategy 2008 (TN)

    By: Michael E. Porter, Elizabeth O. Teisberg, Jennifer F Baron and Carolyn Daly
    Teaching Note for 709473. View Details
    Keywords: Health Care and Treatment; Value; Restructuring; Groups and Teams; System; Transformation; Expansion; Integration; Alignment; Goals and Objectives; Leading Change; Customer Focus and Relationships; Health Industry; Cleveland; United States; Abu Dhabi; Canada
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    • 30 Apr 2008
    • Sharpening Your Skills

    Sharpening Your Skills: Brand Management

    their customers' customers can capture a larger share of channel margins and build loyalty that can protect them against lower-priced competitors. Can Individuals Create Their Own Brand? The Case of the Mystery Writer's Brand A look... View Details
    Keywords: by Staff; Sports; Publishing; Auto
    • 25 Aug 2022
    • News

    Open Market

    that she had miscast herself in her own origin story: She wasn’t the starry-eyed tech founder, she was the architect and builder. “I realized that there needed to be someone else—the genius who had the vision to come up with the idea. But then, once they had it, I... View Details
    Keywords: Dan Morrell; illustration by Keith Negley; Securities, Commodities, and Other Financial Investments; Finance
    • 15 Jul 2015
    • Research & Ideas

    Amazon Prime Day: The Logic Behind a Retailer’s Made-up Holiday

    revenue for Amazon, in addition to the additional value the online retailing giant gets from the loyalty customers feel once they are enrolled. "THERE IS NO QUESTION THAT PRIME MEMBERS ARE EXTREMELY... View Details
    Keywords: Re: Sunil Gupta; Retail
    • 19 Mar 2008
    • Research & Ideas

    Finding Success in the Middle of the Market

    provider of premium-priced products tailored to a particular customer segment, or you have to shoot for scale, using low prices and volume purchasing to attract a mass market and drive down your cost structure. Midfield has been... View Details
    Keywords: by John Quelch; Auto; Retail
    • 18 Jun 2001
    • Research & Ideas

    Tech Investment the Wise Way

    will gain and hold advantage over rivals. Defining a business model to commercialize a new technology begins with articulating a value proposition inherent in the new technology. The model must also specify a group of View Details
    Keywords: by Henry Chesbrough & Richard S. Rosenbloom
    • 01 Dec 2015
    • News

    Research Brief: What Makes a Mobile Money Service Thrive in an Emerging Market?

    convenience and security offered by mobile banking, Kenya’s M-Pesa, for example, grew to serve 15 million customers in its first five years. But for every M-Pesa, there is a company like India’s Eko Financial Services, which has struggled... View Details
    Keywords: Erin Peterson
    • 01 Mar 2014
    • News

    Innovation: Crowdfunding College Costs

    model has evolved since its launch. "We used to charge a transaction fee, but moved away from that for strategic reasons," Cordero says. "Now it's simply about customer acquisition and building a community." (Still, GradSave is currently... View Details
    Keywords: Hanna, Julia; Gradsave; crowdfunding; Colleges, Universities, and Professional Schools; Educational Services; Finance
    • 04 Nov 2008
    • First Look

    First Look: November 4, 2008

    the true value of those customers has always been a challenge. This paper develops a network model to estimate the long-term impact of each additional free customer on a... View Details
    Keywords: Martha Lagace
    • 06 Nov 2019
    • Op-Ed

    Torched Planet: The Business Case to Reinvent Almost Everything

    The world is. on. fire. The Earth is burning. We only have a little time to arrest climate change, and if we fail to do so the consequences will be both dire and irreversible. We have the technology and the resources to fix things, if we want to. We even have a... View Details
    Keywords: by Rebecca Henderson; Energy
    • 28 Mar 2017
    • First Look

    First Look at New Research, March 28

    BATNAs in Negotiation: Common Errors and Three Kinds of 'No' By: Sebenius, James K. Abstract—The best alternative to a negotiated agreement (“BATNA”) concept in negotiation has proven to be immensely useful. In tandem with its value in... View Details
    Keywords: Sean Silverthorne
    • 01 Jun 2017
    • News

    Alumni and Faculty Books for June 2017

    drought, the Great Depression, and a world war. He learned to work hard and thirsted for an education. Melvin married and fathered 12 children. His business careers led to his owning his own businesses, which thrived in small-town America because of Melvin’s View Details