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  • 25 Aug 2022
  • News

Case Study: Sound Check

similar opportunity. Best to have an intense focus and evolve your software in a rapid fashion. It is very common for software companies to start with smaller customers and work their way up. While it is... View Details
Keywords: Management, Scientific, and Technical Consulting Services; Professional Services
  • June 2009
  • Teaching Note

COFCO Xinjiang Tunhe Co., Ltd. (TN)

By: David E. Bell, Sarah Morton and Mary Louise Shelman
Teaching Note for [508079]. View Details
Keywords: Mergers and Acquisitions; Customer Focus and Relationships; Goals and Objectives; Quality; Price; Competitive Strategy; Contracts; Supply and Industry; Business or Company Management; Problems and Challenges; Safety; Cost Management; Food and Beverage Industry; Agriculture and Agribusiness Industry; China
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  • 25 Mar 2019
  • News

Rent The Runway Joins the Unicorn Club

woman’s need for wanting access—not necessarily ownership—to designer apparel, accessories and now home products,” she tells the magazine. What’s behind RTR’s rapid rise? The article quotes a T. Rowe Price analyst, who notes that a key part of the company’s ascendance... View Details
Keywords: Clothing and Clothing Accessories Stores; Retail Trade
  • 01 Mar 2025
  • News

On The Case: The Base Factor

In her research as a marketing modeler, Professor Eva Ascarza focuses on understanding customers—and predicting, in particular, who will be a good one and how best to retain them. Without customers, obviously, there is no business. That could also be the tagline for... View Details
Keywords: Jen McFarland Flint
  • 01 Dec 2015
  • News

Case Study: Bionic Banking

hope of digging into Wall Street’s high profit margins. Current robo-advisors focus on passive “buy-and-hold” strategies, selecting a handful of low-cost exchange traded funds (ETFs), investing the funds according to a standard portfolio... View Details
  • 17 Dec 2015
  • News

Field 2 Gives Students Hands-On Exposure To Business Practices In Malaysia

the culture, she wasn’t fully prepared for how dynamic Kuala Lumpur has become. “It is an impressive city where people are very smart and business-driven, and where there is a strong focus on innovation,” she explains. Henderson was one... View Details
  • February 2000 (Revised April 2003)
  • Case

InSite Marketing Technology (A)

By: Lynda M. Applegate, Genevieve J.S. Feraud and Sheila L Marcelo
Introduces students to products and services that improve customers' online shopping experience. Also discusses the challenges of marketing new product concepts and finding funding for start-up ventures. View Details
Keywords: Customer Focus and Relationships; Financing and Loans; Technological Innovation; Business or Company Management; Marketing Strategy; Product Launch; Service Delivery; Competitive Strategy; Competitive Advantage; Service Industry; Web Services Industry
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  • 01 Feb 2002
  • News

If You're #1, Watch Out

Where the Money Will Be," an article published in the November 2001 Harvard Business Review. "In markets where product performance is outstripping customer need, the market leader is vulnerable," write Christensen and coauthors Michael... View Details
Keywords: Manufacturing; Management, Scientific, and Technical Consulting Services; Professional Services
  • 04 Nov 2019
  • News

A Home for Startups

targeting entrepreneurs, freelancers, SMEs, and enterprises. We provide a fully integrated work ecosystem, comprising of flexible work spaces, amenities, business support services, and a supportive community that any growing company needs to make them more successful.... View Details
Keywords: work space
  • February 2009 (Revised April 2011)
  • Case

Mistry Architects (A)

By: Amy C. Edmondson, Robert G. Eccles and Mona Sinha
Describes an architecture firm founded and run by a husband and wife team, Sharukh and Renu Mistry, that emphasizes "green" building. The firm presents an unusual mix of projects-spanning the spectrum from larger corporate projects to small private homes. The mix also... View Details
Keywords: Family Business; Customer Focus and Relationships; Design; Housing; Corporate Social Responsibility and Impact; Business and Community Relations; Environmental Sustainability; Nonprofit Organizations; Conflict and Resolution
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  • Person Page

Read excerpts from DENIAL

By: Richard S. Tedlow

The Edifice Complex: Denial at Sears

Book Excerpt: Denial at Sears (BusinessWeek.com, February 26, 2010)

 

From Denial: Why Business... View Details

  • 01 Jun 2014
  • News

Screen Saver

the consumer.'" Odd as it sounds, the customer has not been a historical focus for the movie theater industry. As Ramsey points out, the business got going in the 1930s and 1940s, when it was typical for one... View Details
Keywords: Julia Hanna; Arts, Entertainment
  • February 2000 (Revised April 2001)
  • Case

CNET 2000

By: Thomas R. Eisenmann and Pauline M Fischer
CNET's managers explain the strategic analysis that led to their decision to increase their annual marketing budget from $1 million to $100 million. CNET is an online information intermediary that helps consumers make purchase decisions about PC hardware and software,... View Details
Keywords: Entrepreneurship; Corporate Strategy; Budgets and Budgeting; Financial Strategy; Decisions; Growth and Development; Customer Focus and Relationships; Business Divisions; Marketing Strategy; Distribution Channels; Consumer Behavior; Online Technology; Information Technology Industry
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  • Web

Once in a Lifetime Opportunities | Social Enterprise | Harvard Business School

effectively and efficiently measure the impact of Acumen’s portfolio companies. “We developed Lean Data as a smart way to listen to our customers and understand the impact of our products and services on their lives,” Kasia says. In the... View Details
  • February 2021 (Revised March 2021)
  • Case

AptDeco: Circular Economy Furniture Marketplace

By: Ayelet Israeli and Jamie Merkrebs
AptDeco, a used furniture marketplace, was growing rapidly in the tri-state area. The co-founders were confident that the business model, financial position, and unit economics positioned AptDeco for scaling in the massive $120 billion furniture market, despite its... View Details
Keywords: E-Commerce Strategy; Mobile; Word-of-Mouth; Word-of-mouth Marketing; Word Of Mouth; Internet Marketing; Growth Strategy; Platform; Platforms; Two Sided Markets; Two-sided Market; Two-sided Marketplace; Two-Sided Markets; Two-sided Network; Black Entrepreneurs; Black Leadership; African Americans; Circular; Peer-to-peer Markets; Furniture Industry; Furniture; Growth Hacking; Monetization Strategy; African-American Protagonist; Growth Management; Marketing Strategy; Entrepreneurship; Digital Platforms; Marketing Channels; Digital Marketing; Consumer Behavior; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; E-commerce; Retail Industry; Consumer Products Industry; Technology Industry; Web Services Industry; United States; North America; New York (city, NY); New York (state, US)
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  • May 2008 (Revised September 2014)
  • Teaching Note

TD Canada Trust (A), (B), and (C)

By: Dennis Campbell
Keywords: Performance Evaluation; Banks and Banking; Mergers and Acquisitions; Customer Focus and Relationships; Profit; Balanced Scorecard; Service Delivery; Announcements; Compensation and Benefits; Canada
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  • Web

Launching Tech Ventures - Course Catalog

HBS Course Catalog Launching Tech Ventures Course Number 1757 Senior Lecturer Jeffrey Bussgang Senior Lecturer Allison Mnookin Spring; Q3Q4; 3.0 credits 27 Sessions Project Career Focus Launching Technology Ventures (LTV) is designed for... View Details
  • 05 Dec 2007
  • Sharpening Your Skills

Sharpening Your Skills: Managing Marketing

Networked Customers? How Do You Value a 'Free' Customer? Sometimes a valuable customer may be the person who never buys a thing. Professor Sunil Gupta discusses how to assess the profitability of a customer... View Details
  • Student-Faculty-Profile

Michelle Shell & Ryan Buell

Research focus Michelle: Ryan and I are both interested in deeply understanding what happens when customers interact with an organization’s operating system. Insights about View Details
  • 01 Oct 2014
  • Blog Post

A Summer Internship: Sparking Curiosity

self-discovery. I got a glimpse of how Danaher operated through the lens of Beckman Coulter, an operating company. I scratched the surface of the healthcare and diagnostics industry and put theory to practice with lots of customer... View Details
Keywords: Health Care; Technology