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Show Results For
- All HBS Web
(2,236)
- People (7)
- News (455)
- Research (1,488)
- Events (4)
- Multimedia (5)
- Faculty Publications (836)
- 01 Sep 2010
- News
Online Fashionistas
Groupe, now with a division for men’s clothing and entering travel markets as well, has grown from 5 employees to more than 400. Membership is by invitation by other members or by registering at the site (www.gilt.com); that exclusivity is a selling point for both... View Details
- 01 Dec 2004
- News
Getting Personal
HBS associate professor Youngme Moon teaches the MBA elective Consumer Marketing and several Executive Education marketing courses. With her research and course development work focusing on innovative consumer-marketing strategies, she is... View Details
- autumn 2000
- Article
eBay, Inc.
By: Stephen P. Bradley and Kelley Porter
Bradley, Stephen P., and Kelley Porter. "eBay, Inc." Journal of Interactive Marketing 14, no. 4 (autumn 2000). (Reprint of Harvard Business Case No. 700-007.)
- 14 Oct 2002
- Research & Ideas
The Widening Rift Between Corporations and Society
utilize technology to ensure individual privacy. In this world, the system works in favor of privacy, not against it. The distributed imperative we describe recognizes that all value is located in individual end View Details
Keywords: by Martha Lagace
- 20 Jan 2016
- Research & Ideas
Maybe Uber isn't God's Gift to Mankind
option that is often more convenient than a traditional taxicab service—not to mention less expensive. With these benefits, consumers and investors are also tempted to give these companies a pass for accusations that they cut corners on... View Details
- 15 Dec 2008
- Research & Ideas
The Surprisingly Successful Marriages of Multinationals and Social Brands
defined, more traditional innovations. So, while it is not impossible, it is less likely that large and successful companies will be the setting for the development of the kinds of novel combinations of business and social ideas that constitute the special social View Details
- 17 Apr 2023
- Blog Post
Climate Stories Episode #14: Bonita Stewart (MBA 1983) – A Career Devoted to Creating the Future
the Runway as a sustainable retail model enabled by digital technology. Personally, I have witnessed how technology can change industries, consumer desires and, ultimately, improve humanity and our everyday... View Details
- 15 Dec 2015
- News
The Year in Ideas 2015
communication technology that works with the same cellular spectrums that telecommunications companies use. Since that first experiment four years ago, Project Loon has improved balloon steerability, connectivity, and stamina—the balloons... View Details
- 01 Sep 2017
- News
Read All About It: Journalism Can Be Profitable
You have access to a wider diversity of ideas than you ever had before. But it’s up to the consumer whether to take advantage of that. Facebook and Twitter don’t cause the filter bubble—even though they provide the tools that make it easy... View Details
- 01 Dec 1998
- News
Year 2000 Computer Problem and You: Disaster for Some, Lessons for All
if we had been more alert. Fortunately, the benefits gained from confronting the problem will outweigh the pain. What benefits do you foresee? We're learning lessons that will change future behavior. Some of us are finally understanding not only how reliant we are on... View Details
- Article
The Pitfalls of Pricing Algorithms: Be Mindful of How They Can Hurt Your Brand
By: Marco Bertini and Oded Koenigsberg
More and more companies are relying on pricing algorithms to maximize profits. The use of artificial intelligence and machine learning enables real-time price adjustments based on supply and demand, competitors’ activities, delivery schedules, and so forth. But... View Details
Keywords: Algorithmic Pricing; Dynamic Pricing; Price; Change; Information Technology; Brands and Branding; Perception; Consumer Behavior
Bertini, Marco, and Oded Koenigsberg. "The Pitfalls of Pricing Algorithms: Be Mindful of How They Can Hurt Your Brand." Harvard Business Review 99, no. 5 (September–October 2021): 74–83.
- 27 Jul 2015
- News
Will Samsung Pay Pay Off?
- 21 Jun 2004
- Research & Ideas
Music Downloads: Pirates—or Customers?
songs for free by promoting them on the radio and on MTV. If consumers liked the samples, they purchased a dozen songs at a price of $15. We now have gone from one extreme to the other. While inflexible bundling was the rule, services... View Details
- 01 Dec 2014
- News
Dressing by Number
More Retail Revolutions Manufacturing Makeup on Demand Although it isn’t available yet, Mink, a 3D home printer that produces custom makeup, has already made serial inventor Grace Choi (MBA 2013) a cosmetics celebrity. Katrina Lake knew as far back as 2010 that there... View Details
- 18 Apr 2022
- News
Home Grown
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes With InMobi and now Glance, Naveen Tewari (MBA 2005) is at the forefront of a growing trend of global consumer technology companies created in... View Details
- Profile
Taylor Wiegele
SpaceX culture," he missed the consumer connection. After eight months, as his designs were becoming clear, he began looking toward the MBA. "I wanted to enable new technologies, to give them legs," he says. "How can... View Details
- September 2022 (Revised November 2023)
- Case
Wordle
After sourdough bread, countertop chive gardens, and vaccine selfies came a pandemic-era trend that everyone seemed to be in on: one daily chance to guess a five-letter word and crow about your success on social media via little green and yellow squares. From a... View Details
- 05 Apr 2010
- Research & Ideas
HBS Cases: iPads, Kindles, and the Close of a Chapter in Book Publishing
after Macmillan indicated it would begin setting higher consumer prices for e-books than Amazon's standard charge of $9.99 for new releases. Amazon capitulated after a few days: Under Macmillan's new terms, the publisher will set the... View Details
- January 2021 (Revised May 2021)
- Case
Ocado Group: Ready for the Future
By: José B. Alvarez, Damien McLoughlin and Natalie Kindred
Keywords: Growth and Development; Innovation and Invention; Innovation and Management; Innovation Strategy; Innovation Leadership; Strategy; Disruption; Disruptive Innovation; Internet and the Web; Consumer Behavior; Crisis Management; Customer Value and Value Chain; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United Kingdom; United States; Europe
Alvarez, José B., Damien McLoughlin, and Natalie Kindred. "Ocado Group: Ready for the Future." Harvard Business School Case 521-061, January 2021. (Revised May 2021.)
- Web
Tulsi Patel | MBA
to create a positive impact in the world. Tech areas of interest: Social Impact Tech & Startups, Product Management, Education, AI/ML, Consumer Technology Formative experience at the intersection of View Details