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Show Results For
- All HBS Web
(2,034)
- People (3)
- News (357)
- Research (1,328)
- Events (13)
- Multimedia (4)
- Faculty Publications (459)
- 20 Nov 2006
- Research & Ideas
Open Source Science: A New Model for Innovation
scientific problem solving? Yes, and it comes from an unexpected and unrelated corner of the universe: open source software development. That's the view of Karim R. Lakhani, an assistant professor at Harvard Business School with an extensive View Details
Keywords: by Martha Lagace
- April 2011
- Teaching Note
Porcini's Pronto: "Great Italian cuisine without the wait!" (Brief Case)
By: James L. Heskett and Richard Luecke
Teaching Note to 4277. View Details
- 10 Apr 2006
- Research & Ideas
Lessons from the Browser Wars
In a famous example of how first movers can lose their advantage, second-mover Microsoft won the Web browser wars from Netscape and continues to dominate the market today. But that competition was the subject of another "war," this one among View Details
- 19 May 2020
- Research & Ideas
Why Privacy Protection Notices Turn Off Shoppers
safe.” If companies do provide a notice, however, they must abide by it. For that reason, companies often make them as broad and sweeping as possible—perhaps triggering customers to worry about what the company might do with their data. How privacy statements backfire... View Details
- 05 Aug 2010
- What Do You Think?
What Is Customer Opinion Good For?
and how. It's about understanding consumer needs, not asking them what they want." Several questioned the way some think about the development of products of any type in a rapidly changing business environment. As V. P. Kochikar put it,... View Details
Michael Kaplan
expansion of Blue Stripes Cacao Chocolate. He is currently launching a new venture in the consumer space. Michael has served as a speaker at the annual Women’s Wear Daily Digital Forum and Women’s Wear Daily Beauty Forum, a guest speaker... View Details
- June 2005 (Revised March 2006)
- Case
E Ink in 2005
By: David B. Yoffie and Barbara Mack
Explores the challenges of commercializing a bleeding-edge technology. After seven years, E Ink has spent more than $100 million to commercialize electronic ink. With business momentum picking up, but resources running out, the case examines the key trade-offs in... View Details
Keywords: Technological Innovation; Commercialization; Mathematical Methods; Consumer Products Industry; Consumer Products Industry
Yoffie, David B., and Barbara Mack. "E Ink in 2005." Harvard Business School Case 705-506, June 2005. (Revised March 2006.)
- 01 Dec 2007
- News
Where Are the Innovators in Health Care?
providers, abetted by legislators and insurance companies, have made it virtually impossible for them to succeed. Unlike any other U.S. industry, consumers do not set prices, yet they provide all the money through taxes for government... View Details
- 01 Jun 2015
- News
The End of Cows?
from a lab rather than a living animal, Alvarez believes consistency—not the myriad environmental or safety benefits of replacing factory farming—may become the main reason consumers adopt it. Once a lab-grown hamburger is perfected,... View Details
- 2003
- Book
The Slow Pace of Fast Change: Bringing Innovations to Market in a Connected World
By: Bhaskar Chakravorti
Innovation's encounter with the market results in a game of both high risk and high stakes. Often its outcome defies common sense: Superior new products flop, unlikely ideas become runaway hits, and—despite rapid technological advances and intense... View Details
- 27 Jul 2011
- Research & Ideas
Customer Loyalty Programs That Work
Aldo Sesia, a research associate at HBS, discuss how loyalty schemes evolved, what they look like today, why so many retailers aren't using them effectively, and how they can be improved to win customer business in an uncertain... View Details
- 2013
- Working Paper
Where do the Most Active Customers Originate and How Can Firms Keep Them Engaged?
By: Clarence Lee, E. Ofek and Thomas Steenburgh
In this paper, we study how firms offering Web services can acquire and develop an active customer base. We focus on two basic questions. First, how does the method of customer acquisition affect the way customers use the service to meet their own needs and to interact... View Details
- Profile
Jackie Burgos
visits to the Dominican Republic. “I was actually terrified of flying so far away for so long,” she says. But the experience, which involved consumer research for a water bottle for children, proved to be... View Details
- Web
A Marketing Revolution - The Art of American Advertising
Clubs Faculty & Research Business & Environment Business History Christensen Center for Teaching & Learning Entrepreneurship Faculty & Research Global Healthcare HBS Working Knowledge Institute for Strategy... View Details
- Web
Buy Now, Pay Later: A History of Personal Credit
HBS Quick Links MBA Executive Education Doctoral Programs Faculty and Research Alumni HBS Publishing Site Index HBS Home Contact Us Map/Directions Introduction Credit in Pre-Industrial Society Credit and the Market Economy: The Rise of... View Details
- 01 Mar 2015
- News
Providing an Environment for Ideas to Grow
that I have.” Neeley’s research focuses on the challenges organizations face when coordinating operations across linguistic and national boundaries. As a doctoral student at Stanford, she participated in a large-scale global teams study... View Details
- 08 Sep 2020
- Sharpening Your Skills
Capitalism Works Better When I Can See What You're Doing
to work in your favor for that next job. And privacy disclosure notices on websites, rather than convincing consumers that their private data is well protected, can make them less likely to make a purchase. Here is recent View Details
Keywords: by Sean Silverthorne
- 01 Jun 2002
- News
The Mind Speaks, Marketers Listen
Calling HBS professor Gerald Zaltman “a maverick marketing professor,” the New York Times reported on the interactive technique he developed to gauge consumer preferences using visual images, semiotics, and neuroscience. “While the... View Details
- 01 Dec 2017
- News
Enhancing Students’ Cultural Intelligence
his classmates’ FIELD Global Immersion (FGI) projects. But in retrospect, he says, conducting field research in Mexico and developing and presenting innovative product ideas to senior executives at Colgate’s View Details
- January 2014 (Revised January 2017)
- Supplement
Nivea (B)
By: Karim R. Lakhani, Johann Fuller, Volker Bilgram and Greta Friar
This supplementary case follows up on an innovative R&D approach by Beiersdorf,a skin care and cosmetics company. The case relates what happened to the product launched by Beiersdorf, to its Nivea line, following the events of the A case, and how the commercial success... View Details
Keywords: Innovation; Innovation Management; Marketing; Innovation Strategy; Innovation and Management; Research and Development; Product Design; Collaborative Innovation and Invention; Consumer Products Industry; Consumer Products Industry
Lakhani, Karim R., Johann Fuller, Volker Bilgram, and Greta Friar. "Nivea (B)." Harvard Business School Supplement 614-043, January 2014. (Revised January 2017.)