Publications

Web

3 Technologies that Will Change the World in the Next Decade - Course Catalog

AI and Anthropic as well as specialized companies like Videa Health, Metaphysic and Instadeep that are applying AI to more specific problems (Dentistry, Movie/TV production, Route optimization etc.) We also look at the power of algorithms to shape View Details

September 2017
Teaching Note

Dick's Sporting Goods

By: Jose B. Alvarez and Matthew G. Preble

This is the teaching note to accompany Rajiv Lal, Jose B. Alvarez, and Matthew G. Preble, “Dick’s Sporting Goods,” HBS No. 517-007 (Boston, Massachusetts: Harvard Business School Publishing, 2017). View Details

February 2017
Case

Dick's Sporting Goods

By: Rajiv Lal, Jose B. Alvarez and Matthew G. Preble

Edward Stack, chairman and CEO of Dick’s Sporting Goods (DKS), faced a rapidly changing sporting goods landscape in October 2016. Two large competitors—The Sports Authority and Sport Chalet—had folded earlier that year, and DKS had to contend with increasingly robust... View Details

Career Coach

Lauren Murphy

Lauren is the Founder and Principal Coach of Pivotal Executive Coaching, partnering with senior business leaders to accomplish their professional and organization goals. She works with executives in technology, healthcare, real estate, View Details

August 2004 (Revised February 2006)
Case

Marketing James Patterson

By: John A. Deighton

Can a successful novelist use direct-to-consumer marketing to grow his brand? The author, who in a previous career ran a major advertising agency, uses advertising with great success to build his stature as a crime fiction writer. Further, he applies his experience at... View Details

Keywords: Advertising; Debates; Surveys; SWOT Analysis; Brands and Branding; Marketing Channels; Product Marketing; Consumer Behavior; Outcome or Result; Sales

16 Feb 2022
News

Holding Business to Account

many others. “These kinds of changes are positive for the company's fundamentals—for its profitability, its long-term success, its consumer and employee loyalty, the brand equity it has built. And if you take a slightly longer-term view,... View Details

15 Nov 2016
News

Classroom Lessons Put Into Practice Abroad

and implement our idea for a kids’ menu,” says Jiang. “But we discovered that the consumer preferences and concepts of a bakery were completely different in Brazil. It challenged us to understand the customers’ mind-sets,” explains... View Details

Keywords: Food Services and Drinking Places; Hospitality

01 Dec 2015
News

Alumni and Faculty Books for December 2015

impact on economic activity—from consumer and entrepreneurial behavior to the ways in which governments determine policy—is less well understood. This book explores the economic impact of digitization, with... View Details

22 May 2020
In Practice

Post-COVID Health Care: More Screens, Less Red Tape?

lump sums to estimations of RVU volumes if the crisis didn’t happen. My hope is that this crisis will provide the opportunity to rethink physician compensation in a way that maps physician incentives to the behaviors that generate value... View Details

Keywords: by Danielle Kost

01 Feb 1999
News

New Releases

companies in the consumer electronics, branded packaged goods, and telecommunications industries. They describe how the transnational model has taken shape over the past decade and address management issues that have arisen as the model... View Details

Keywords: Nancy O. Perry

March 2015
Teaching Note

CVS Health: Promoting Drug Adherence

By: Leslie John, John Quelch and Robert Huckman

Email mking@hbs.edu for a courtesy copy.

This Teaching Note explains the theory of the case and teaching plan for the case: CVS Health: Promoting Drug Adherence (515010). The case finds Helena Foulkes, Executive... View Details

05 Dec 2007
Sharpening Your Skills

Sharpening Your Skills: Managing Marketing

they produce complementary effects that overcome the losses from cannibalization in the long run. The findings suggest that underlying consumer shopping behavior drives this result. The opening of a retail... View Details

20 Nov 2000
Research & Ideas

Moving from Supply Chains to Supply Networks

has supply chain management become such a hot topic in recent years? Shapiro: Changes in five factors are largely responsible for the increased attention. I'll quickly list them and then talk about each. Information technology Visibility of best practices View Details

Keywords: by Staff

01 Jun 2015
News

Leadership on a Global Stage

unique perspective on that exercise. For now, however, he is consumed by final preparations for the inaugural West Point All-Academies Asia Summit. The speaking roster is a star-studded lineup of government, business, and military... View Details

Keywords: Robert S. Benchley

01 Dec 2020
News

Steady as She Goes

consumer behavior brought on by the pandemic to persist. Coles has seen a significant uptick in online ordering—Weckert estimates the company saw five years’ worth of adoption in six months—and people are... View Details

Keywords: April White; COVID-19; change management; leadership; women; grocery stores; Food and Beverage Stores; Retail Trade

04 Mar 2014
First Look

First Look: March 4

Organizational Psychology and Organizational Behavior Psychological Safety: The History, Renaissance, and Future of an Interpersonal Construct By: Edmondson, Amy C., and Zhike Lei Abstract—Psychological safety describes people's... View Details

Keywords: Sean Silverthorne

06 Feb 2007
First Look

First Look: February 6, 2007

the new product, taking into account the novel aspects of the RKS guitar. Alternatively, the company could find a marketing partner or license its novel design to a bigger player. Rich in descriptions of consumer View Details

Keywords: Martha Lagace

January 2010 (Revised March 2013)
Case

HubSpot: Lower Churn through Greater CHI

By: F. Asis Martinez Jerez, Thomas Steenburgh, Jill Avery and Lisa Brem

HubSpot, a web marketing startup is under pressure from VCs to rapidly acquire new customers and to maintain a low level of customer churn. In the case, students explore the drivers of customer churn and uncover opportunities to increase customer retention across the... View Details

Keywords: Business Startups; Customer Relationship Management; Customer Satisfaction; Customer Value and Value Chain; Forecasting and Prediction; Consumer Behavior; Happiness; Consulting Industry