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- All HBS Web
(1,678)
- People (1)
- News (248)
- Research (1,295)
- Events (3)
- Multimedia (2)
- Faculty Publications (763)
- 26 Mar 2019
- Working Paper Summaries
Mitigating the Negative Effects of Customer Anxiety Through Access to Human Contact
- 01 Dec 2020
- News
Steady as She Goes
consumer behavior brought on by the pandemic to persist. Coles has seen a significant uptick in online ordering—Weckert estimates the company saw five years’ worth of adoption in six months—and people are... View Details
- 01 Dec 2014
- News
These Walls Can Talk
developers and device makers to build on. Although the industry is still in the process of developing standards so more devices can communicate, technology isn’t the biggest hurdle for SmartThings and competitors like Google-owned Nest and Apple’s HomeKit. “The first... View Details
Keywords: April White
- 28 Oct 2015
- Research & Ideas
A Dedication to Creation: India's Ad Man Ranjan Kapur
gradually. You build a Honda Scooter, then a Honda Civic, then a Honda Accord, and then an Acura. There is a lot of theory and research on how consumer behavior and perception changes over time. And that... View Details
- 04 Nov 2014
- First Look
First Look: November 4
commercial implementations of these practices and then identify their effects on competition. I conclude that Google's tying tactics are suspect under antitrust law. Publisher's link: http://www.benedelman.org/publications/google-tying-2014-10-26.pdf November 2014... View Details
Keywords: Sean Silverthorne
- 12 Jul 2004
- Research & Ideas
Michael Porter’s Prescription For the High Cost of Health Care
in the behaviors of employers purchasing health plans. In addition, some important system infrastructure needs to be put in place—rules and regulations that shift the incentives and create the right types of information. Let's look at... View Details
- 21 Jun 2004
- Research & Ideas
Music Downloads: Pirates—or Customers?
songs for free by promoting them on the radio and on MTV. If consumers liked the samples, they purchased a dozen songs at a price of $15. We now have gone from one extreme to the other. While inflexible bundling was the rule, services... View Details
- 01 Mar 2017
- News
Swimming with the Stream
(Above: photo by Christina Gandolfo) When Kiran Gandhi (MBA 2015) thinks about marketing her music, she thinks about it in consumer product terms. A feminist activist and former drummer for Grammy-nominated artist M.I.A., she wants her... View Details
Keywords: Dan Morrell
- 13 Nov 2000
- Research & Ideas
Managing to Learn: How Companies Can Turn Knowledge into Action
(Illustration: Dave Cutler) After a decade of extraordinary growth, Nike faced slowing sales in the early 1980s because the normally market-wise company had missed a major turn in the road. Reebok had introduced softer and more comfortable athletic shoes with broad... View Details
Keywords: by Laurie Joan Aron
- 18 Oct 2011
- First Look
First Look: October 18
environmentally beneficial functions: it diverts waste from landfill and it produces renewable energy. At the same time, the waste-to-energy firm serves and collects revenue from two types of customers: waste generators who pay for waste disposal service and... View Details
Keywords: Sean Silverthorne
- 28 Aug 2018
- First Look
New Research and Ideas, August 28, 2018
measure both face-to-face and electronic interaction before and after the adoption of open office architecture. The results inform our understanding of the impact on human behavior of workspaces that trend toward fewer spatial boundaries... View Details
Keywords: Dina Gerdeman
- 26 Jun 2018
- First Look
New Research and Ideas, June 26, 2018
their organizational structures. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=54625 forthcoming Journal of Consumer Research Learning to Become a Taste Expert By: Deighton, John A., and Kathryn A. Latour... View Details
Keywords: Dina Gerdeman
- 2015
- Working Paper
Online Word of Mouth and Product Review Disagreement
By: Frank Nagle and Christoph Riedl
Studies of online word of mouth have frequently posited―but never systematically conceptualized and explored―that the level of disagreement between existing product reviews can impact the volume and the valence of future reviews. In this study we develop a theoretical... View Details
Keywords: Online Word Of Mouth; Online Communities; Viral Marketing; Online Product Reviews; Quality; Internet and the Web; Consumer Behavior; Marketing Reference Programs; Social and Collaborative Networks; Digital Marketing; Analytics and Data Science
Nagle, Frank, and Christoph Riedl. "Online Word of Mouth and Product Review Disagreement." Harvard Business School Working Paper, No. 13-091, May 2013. (Revised May 2015, selected for AOM Best Paper Proceedings.)
- 01 Sep 2004
- News
Joe Toplyn (MBA 1979)
and I started to learn what it takes to manage an unwieldy production process and to please the fickle consumer. Business school made sense to me because I liked to hatch ideas and make them happen. After HBS I went to work in consumer... View Details
- 13 Sep 2016
- First Look
September 13, 2016
forthcoming Organizational Behavior and Human Decision Processes Bounded Awareness: Implications for Ethical Decision Making By: Bazerman, Max, and Ovul Sezer Abstract—In many of the business scandals of the new millennium, the... View Details
- 12 Jun 2012
- First Look
First Look: June 12
choice, and consumers fight back by rooting out and disseminating pricing policies that seem unfair. The problem is that companies generally think of value as a pie that is rightfully theirs. But value is not fixed, and it neither... View Details
Keywords: Sean Silverthorne
- June 2020
- Article
Real-time Data from Mobile Platforms to Evaluate Sustainable Transportation Infrastructure
By: Omar Isaac Asensio, Kevin Alvarez, Arielle Dror, Emerson Wenzel, Catharina Hollauer and Sooji Ha
By displacing gasoline and diesel fuels, electric cars and fleets reduce emissions from the transportation sector, thus offering important public health benefits. However, public confidence in the reliability of charging infrastructure remains a fundamental barrier to... View Details
Keywords: Environmental Sustainability; Transportation; Infrastructure; Behavior; AI and Machine Learning; Demand and Consumers
Asensio, Omar Isaac, Kevin Alvarez, Arielle Dror, Emerson Wenzel, Catharina Hollauer, and Sooji Ha. "Real-time Data from Mobile Platforms to Evaluate Sustainable Transportation Infrastructure." Nature Sustainability 3, no. 6 (June 2020): 463–471.
- 13 Jan 2009
- First Look
First Look: January 13, 2009
Author:Bettina Klaus Abstract We consider one-to-one matching markets in which agents can either be matched as pairs or remain single. In these so-called roommate markets, agents are consumers and resources at the same time. We... View Details
Keywords: Martha Lagace
- Career Coach
Hillary Mann
Hillary Mann (MBA, Babson ’15; University of Michigan ’04) is a Corporate Relations Director who manages relationships with organizations in Consumer Products, Retail & Luxury Goods, Hospitality, Agribusiness, and Sustainability.... View Details
- 20 Feb 2007
- First Look
First Look: February 20, 2007
that the tire grading system was close to becoming a reality. Second, Joan Claybrook, a former Nader consumer interest group lobbyist, had just become head of the National Highway Traffic Safety Administration, the agency within the... View Details
Keywords: Martha Lagace