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  • All HBS Web  (2,968)
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    • News  (877)
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  • 08 Oct 2013
  • First Look

First Look: October 8

Japan-such as obtaining corporate sponsors, advertising signage at the home field, and visiting Japanese fans traveling to the U.S. to see these stars perform. In addition to treating team efforts at growing local Japanese community... View Details
Keywords: Sean Silverthorne
  • 16 Jul 2013
  • First Look

First Look: July 16

investors and entrepreneurs need, optimize both technological sophistication and financial sophistication-approaches designed to attract capital by offering different levels of risk and return, different cash-flow priorities, and... View Details
Keywords: Anna Secino
  • 05 Jul 2006
  • First Look

First Look: July 5, 2006

Software 806-121 Black Duck Software involves a venture-backed start-up that converted software developers' concerns about violating copyright licensing agreements or open source protocols into an opportunity to help firms use technology... View Details
Keywords: Sean Silverthorne
  • 13 Mar 2014
  • Research & Ideas

Can We Get To Where We Need To Go?

first time a wide range of top industry CEOs, government leaders, and customers of transportation services, was designed to help provide that purpose by assessing the state of the industry, identifying innovations both in technology and... View Details
Keywords: by Dina Gerdeman; Transportation; Air Transportation; Auto
  • 05 Feb 2009
  • Research & Ideas

In Praise of Marketing

latent or explicit. It involves branding these products and services, communicating their benefits to intermediaries and end consumers, and distributing them. All of these activities involve value creation. In return, producers extract... View Details
Keywords: by John Quelch; Advertising
  • 27 Jul 2009
  • Research & Ideas

Social Network Marketing: What Works?

it's important to understand both who influences purchase decisions in online communities and which groups of users can be influenced. “Viral campaigns truly leverage the network aspect of these social networking sites.” "By understanding... View Details
Keywords: by Sarah Jane Gilbert; Advertising; Publishing; Retail
  • 22 Jun 2021
  • Research & Ideas

The COVID-19 Mutiny: When Teams Leave and Take Their Clients

remember how you resigned. Industries in flux mean that you may run into someone again in who knows what role, and people working from home with unlimited access to communication technology means that... View Details
Keywords: by Robin Abrahams, Boris Groysberg, and Steven L. Manchel
  • 11 Dec 2018
  • Research & Ideas

Free Trade Needs Nurturing—and Other Lessons from History

that’s actually not true. There are times when globalization takes a step back. From 1850 to 1914, there was a technological revolution: With the telegraph, suddenly you could communicate from New Zealand to... View Details
Keywords: by Staff; Auto; Aerospace; Chemical; Consumer Products; Electronics; Energy; Industrial Products; Manufacturing; Shipping; Transportation
  • 19 May 2016
  • Research Event

Crowdsourcing, Patent Trolls, and Other Research Insights Highlighted at Harvard Business School Symposium

already been done, especially when a costly court battle drags on for as long as 18 months. “If you’re a small, innovative firm, you don’t have that kind of time. Your technology will be obsolete,” Cohen said. Cohen said it makes sense to... View Details
Keywords: by Dina Gerdeman & Carmen Nobel
  • 01 Mar 2016
  • First Look

March 1, 2016

Enforcement: Evidence from Two Field Experiments By: Luo, Hong, and Julie Holland Mortimer Abstract—Effective dispute resolution is important for reducing private and social costs. We study how resolution responds to changes in price and View Details
Keywords: Sean Silverthorne
  • 01 Feb 2011
  • First Look

First Look: Feb. 1

event: gaining endorsement of the startup's technology standard, openly developing the startup's technology within the community (but not necessarily gaining endorsement),... View Details
  • 02 May 2012
  • What Do You Think?

Can the “Leadership Industry” Fulfill Its Promise?

ability to learn from "repeated failure" (Shadreck Saili), "a quest for integrity" (Adriano Pianesi), a combination of ego control and "ambition for the institution" (Bruno Coelho), communicating "where... View Details
Keywords: by Jim Heskett
  • 01 Aug 2017
  • First Look

First Look at New Research and Ideas, August 1

information and communication technology and falling trade barriers have led firms to retain within their boundaries and in their domestic economies only a subset of their production stages. A key decision... View Details
Keywords: Sean Silverthorne
  • 10 Jun 2014
  • First Look

First Look: June 10

between keeping one's distance and staying involved. Download working paper: https://www.hbs.edu/faculty/Pages/download.aspx?name=14-114.pdf Wisdom or Madness? Comparing Crowds with Expert Evaluation in Funding the Arts By: Mollick, Ethan R., and Ramana Nanda... View Details
Keywords: Sean Silverthorne
  • 13 Nov 2012
  • First Look

First Look: November 13

size of advertising outlays increase but increase as advertising intensity and technological intensity increase, and is greater for "creative" industries. Read the article:... View Details
Keywords: Sean Silverthorne
  • 29 Sep 2015
  • First Look

September 29, 2015

Firm-Level Analysis By: Alfaro, Laura, Pol Antràs, Davin Chor, and Paola Conconi Abstract—In recent decades, technological progress in information and communication technology... View Details
Keywords: Sean Silverthorne
  • 09 Jan 2007
  • First Look

First Look: January 9, 2007

Communications Equipment Industry Harvard Business School Case 107-025 Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=107025 Symantec vs. McAfee: Competing in the Consumer Anti-virus Industry Harvard... View Details
Keywords: Martha Lagace
  • 19 Jan 2011
  • First Look

First Look: Jan. 18

information and communication technologies (ICT) to better manage complex urban systems. Download the paper: http://www.hbs.edu/research/pdf/11-062.pdf   Cases & Course MaterialsZespri Jose B. Alvarez... View Details
Keywords: Sean Silverthorne
  • 27 Jan 2009
  • First Look

First Look: January 27, 2009

innovations that allow local sectors to catch up with frontier technology. In poor countries, catching up requires the cooperation of a foreign investor who is familiar with the frontier technology and a domestic entrepreneur who is... View Details
Keywords: Martha Lagace
  • May 1994 (Revised July 1995)
  • Case

Taco Bell--1994

By: Leonard A. Schlesinger
Taco Bell CEO, John Martin, boldly proclaims a growth goal of 200,000 points of access by the year 2000 (the company had approximately 3,600 in 1991). To realize such growth, Martin embraces a philosophy of continual change. The implications for Taco Bell are dramatic... View Details
Keywords: Information Technology; Food; Organizational Structure; Organizational Culture; Human Resources; Brands and Branding; Organizational Change and Adaptation; Goals and Objectives; Change Management; Expansion; Business Growth and Maturation; Communication; Growth and Development Strategy; Retail Industry; Food and Beverage Industry; United States
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Schlesinger, Leonard A. "Taco Bell--1994." Harvard Business School Case 694-076, May 1994. (Revised July 1995.)
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