Publications

August 2012 (Revised August 2012)
Case

HealthAllies (A)

By: Regina E. Herzlinger and Michael Sherman

This case describes a "do good and do well" firm that enables individuals to buy health care services at discounted prices. It delineates the characteristics of the uninsured and others who are the primary targets for the firm. "HealthAllies (B)" provides information... View Details

Keywords: Entrepreneurship; Health Care and Treatment; Marketing Channels; Demand and Consumers; Commercialization; Health Industry

Under Marjorie’s leadership, Postum Cereal was expanded through acquisitions, which enabled her to take the company public. The company was eventually reorganized to form the General Foods Corporation, which remains one of the largest food conglomerates in the United... View Details

Keywords: Food & Tobacco

Web

Dream Realities - The High Art of Photographic Advertising - Baker Library | Bloomberg Center

Commercial photographers worked their medium not only to capture the realistic elements of a subject but also to imbue it with idealized qualities. The modernist sensibility manifested itself in the creation of fractured forms and... View Details

01 Dec 2001
News

BOOK: Ruling the Waves

technology, Spar asserts, four sequential phases typically occur: innovation (a technology's invention and initial development); commercialization (introduction of the technology to the mainstream); creative anarchy (conflict over issues... View Details

Keywords: Publishing Industries (except Internet); Information

Mills B. Lane, Jr.

accounts. He was recognized by the Journal of Marketing as a pioneer in bank promotions. Beyond expanding the base of the bank, Lane was instrumental in building Atlanta’s cultural and commercial infrastructure after the Second World War. View Details

Keywords: Finance

Bert S. Cross

Cross spent over 40 years with 3M and was known as a “builder of businesses.” He successfully commercialized several new product lines including Scotchlite and Thermo-Fax copying machines. During his tenure, 3M expanded its international... View Details

Keywords: Fabricated Goods

August 2019
Case

Twiggle: E-Commerce with Semantic Search

By: Shane Greenstein and Danielle Golan

Four years after being founded, in 2014, by former Google executives Amir Konigsberg (CEO) and Adi Avidor (CTO), Twiggle had developed a search enhancement that plugged into an online merchant’s existing framework. The company utilized advanced structuring and... View Details

Keywords: Search Technology; Customer Acquisition; Internet and the Web; Technological Innovation; Commercialization; Growth and Development Strategy; E-commerce; Technology Industry; Israel

been reserved for large commercial clients. Siebert left her business for five years to become the Superintendent of Banks for the state of New York; another first for a woman. Siebert returned to her firm in 1983 and built it, once... View Details

Keywords: Finance

10 May 2023
News

Students Strive to Solve Climate Change

plans to expand the company to other African nations; Angela Son will focus on what the clean economy transition means for the future of work; Karan Khimji cofounded 44.01, which eliminates CO2 from the atmosphere by converting it into inert rock; and Dylan Small will... View Details

Keywords: Carbon capture

Donald J. Trump

Taj Mahal and Trump Castle in Atlantic City. Known for his intimidating negotiating tactics, especially his ability to win lucrative tax abatement deals, Trump has made fortunes in residential and commercial real estate. View Details

Keywords: Construction & Real Estate

Fast Answer

Real estate: costs per square foot (commercial)

Where can I find the costs per square foot for commercial real estate construction? There resources provide average costs per square foot: Square Foot Costs Check Harvard availability
Ref. HD1361 .S7 Building Construction... View Details

Uncas A. Whitaker

Whitaker built the world’s largest manufacturer of electrical devices and connectors. His company was instrumental in the development of miniature components and advanced computer technologies which have been incorporated into literally thousands of business operations... View Details

Keywords: Computers & Electronics

17 Jan 2008
Research & Ideas

If Marketing Experts Ran Elections

Maybe they have to register in advance, wait in line at the polling station, and use an out-of-date polling machine to do so. The commercial marketplace is much more convenient. Consumers can cast their votes at millions of... View Details

Keywords: by John A. Quelch

Donald W. Douglas

and could fly 1,000 miles without refueling. By World War II, Douglas made 80% of the commercial aircraft in use. In 1941, Douglas constructed the first of the B-19 bombers for the U.S. Army and produced nearly 30,000 aircraft during... View Details

Keywords: Automotive & Aerospace

Richard R. Deupree

sponsoring the first radio soap opera - “The Puddle Family” in 1932. In 1939, just five months after the introduction of television in the U.S., Procter & Gamble aired its first TV commercial (for Ivory soap) during the first... View Details

Keywords: Personal Care & Home Products

August 2013
Technical Note

Raising the Level of Abstraction

By: Willy Shih

This technical note discusses abstraction as a way of generalizing a process or component for wider application. By hiding complexity inside a module, abstraction enables system designers to think at a higher level. This lowers entry barriers to using (and reusing) a... View Details

Keywords: Abstraction; Modularity; Commercialization; Information Technology; Information Infrastructure; Information Technology; Applications and Software; Digital Platforms; United States; Asia; Europe

April 2011
Teaching Note

U.S. Department of Energy & Recovery Act Funding: Bridging the "Valley of Death" (TN)

By: Ramana Nanda, Joseph B. Lassiter III and Michael J. Roberts

Teaching Note for 810144. View Details

Keywords: Energy; Financing and Loans; Risk and Uncertainty; Commercialization; Programs; Innovation and Invention; Capital; Government and Politics; United States

February 2005 (Revised November 2006)
Case

InfoVision (A): Technology Transfer at Georgia Tech

InfoVision illustrates university technology transfer through the choices of a graduating doctoral student. Also explores the challenges of working across the scientific, business, and legal disciplines in the Georgia Tech transfer program. View Details

Keywords: Information Technology; Problems and Challenges; Transformation; Higher Education; Science-Based Business; Commercialization; Research and Development; Education Industry; Georgia (state, US)