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  • 01 Mar 2008
  • News

Where Have All the Leaders Gone?

broadcasting, flip the channel to FOX. If you want even more reinforcement, there’s talk radio and the blogs. Nor is there any willingness to talk about real costs. We are now fighting wars in Iraq and Afghanistan that are costing nearly... View Details
Keywords: Government
  • 13 Dec 2016
  • First Look

December 13, 2016

channel is selection and market reallocation whereby competition leads to factor reallocation both within and between domestic firms and exits of the least productive firms. We investigate the roles of these different mechanisms in... View Details
Keywords: Carmen Nobel
  • April 2021
  • Case

Codecademy: Where to Next?

By: Jeffrey F. Rayport, Max Mailman and Sarah Ascherman
In March 2020, Zach Sims, co-founder and CEO of online education platform Codecademy, prepared for a meeting with his Chief of Staff Kunal Ahuja to discuss the company’s goals. Codecademy billed itself as the largest online resource for computer science literacy and... View Details
Keywords: Monetization Strategy; Business Model; Change Management; Venture Capital; Leading Change; Growth and Development Strategy; Growth Management; Management Teams; Marketing Channels; Product Marketing; Network Effects; Product Development; Organizational Change and Adaptation; Strategic Planning; Internet and the Web; Digital Platforms; United States
Related
  • 10 Dec 2013
  • First Look

First Look: December 10

interaction between analysts and managers on conference calls. The evidence suggests that private interaction with management is an important communication channel for analysts for reasons other than firm-specific forecasting news.  ... View Details
Keywords: Sean Silverthorne
  • 18 Dec 2007
  • First Look

First Look: December 18, 2007

banks understand the tradeoffs that the public is willing to accept in terms of unemployment for inflation, at least in terms of keeping the average level of one particular emotion (contentment) constant. An alternative use of these data is to study the particular... View Details
Keywords: Martha Lagace
  • 21 May 2001
  • Research & Ideas

From Tigers to Kaleidoscopes: Thinking About Future Leadership

opportunities for both independence and active engagement of their most talented employees. Since many companies can get their hands on the same technology, the same markets, the same production methods and the same distribution channels... View Details
Keywords: by Martha Lagace
  • 02 Feb 2016
  • First Look

February 2, 2016

quality of accounting information. Overall, a tractable accounting-based valuation model provides a unifying framework for obtaining reliable proxies of expected returns worldwide. Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=49238 Design of... View Details
Keywords: Sean Silverthorne
  • 11 Jan 2011
  • First Look

First Look: Jan. 11

the exceptions—scale to national size. Schumpeter's cycle apparently does not operate in the social sector. This paper proposes that the disparity arises from the nonprofit sector's historically immature infrastructure and poor mechanisms for View Details
Keywords: Sean Silverthorne
  • 17 Aug 2010
  • First Look

First Look: August 17

to calculate demand curves, price elasticity, and profitability metrics for firms and their channel partners; and charts and graphs that help visualize the results. Purchase this note:http://cb.hbsp.harvard.edu/cb/product/511028-PDF-ENG View Details
Keywords: Martha Lagace
  • 15 May 2012
  • First Look

First Look: May 15

changing environment with the growing acceptance of online retailing that empowered customers by providing greater price transparency and more options. Marketing channels and communication touch points continued to shift. Home Depot's... View Details
Keywords: Carmen Nobel
  • 10 Nov 2015
  • First Look

November 10, 2015

contemplating how to do just that—but not by tackling a new frontier of the geographic variety. Rather, the firm was further exploring the digital frontier via a new distribution channel that would allow it to better compete in the online... View Details
Keywords: Sean Silverthorne
  • January 2024
  • Case

ECOALF: Fashion for the Future

By: Elizabeth A. Keenan, Diego Aparicio, Carlota Moniz and María José Satrústegui
ECOALF, a Spanish fashion brand and sustainability pioneer, aimed to tackle the industry's challenges of excessive consumption and production. The brand's mission was to create timeless apparel exclusively from recycled and eco-responsible materials, matching the... View Details
Keywords: Business Growth and Maturation; Business Model; Decisions; Business Earnings; Profit; Growth and Development Strategy; Communication Intention and Meaning; Values and Beliefs; Mission and Purpose; Competition; Climate Change; Environmental Sustainability; Social Marketing; Marketing Channels; E-commerce; Corporate Social Responsibility and Impact; Fashion Industry; Spain; Germany; Italy; Europe; United States
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  • May 2021 (Revised February 2024)
  • Teaching Note

THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

By: Ayelet Israeli and Jill Avery
THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details
Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Predictive Analytics; App Development; ＂Marketing Analytics＂; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Fashion Industry; Retail Industry; Apparel and Accessories Industry; Consumer Products Industry; United States
Related
  • 08 Jun 2010
  • First Look

First Look: June 8

partly a result of poor corporate governance. We also provide evidence of a channel through which the benefits of ownership concentration outweigh its costs. Download the paper: http://www.hbs.edu/research/pdf/10-100.pdf   Cases &... View Details
Keywords: Martha Lagace
  • 25 Sep 2017
  • Research & Ideas

Why Politics is Failing America, and What Business Can Do To Help

business of politics as they would study any company or sector, looking at structural components such as competitors, customers, channels to reach customers, suppliers, and the threat of new entrants into the market using the “five-forces... View Details
Keywords: by Christina Pazzanese, Harvard Gazette
  • 16 Feb 2004
  • Research & Ideas

Marketing Wine to the World

wholesale clubs, and the like. For instance, Robert Mondavi now sells 10 percent of its wine in unit terms through Costco. These changes in the retail and distribution channels present substantial challenges for wineries, of course,... View Details
Keywords: by Manda Salls; Consumer Products; Entertainment & Recreation; Food & Beverage
  • Profile

Marla Malcolm Beck

recalled. At that time, drug stores or department stores were the only places to buy cosmetics. No specialty channel yet existed. So Beck and her husband made a fateful choice: they went to Georgetown and purchased a beauty boutique and... View Details
  • 01 Apr 1999
  • News

New Releases

player and athlete who was one of the first in his family and community to attend college, McArthur channeled his athletic drive into academics at HBS, earning an MBA in 1959 and a DBA in 1963. He then joined the faculty and gradually... View Details
Keywords: Susan Young
  • 20 Nov 2015
  • News

Room to Grow

high-impact programs that take aim at statewide food policies, large-scale food operations, and regional food infrastructures to spark the innovations that will move them closer to that goal. “With the increasing awareness and demand for food that’s sustainable and... View Details
Keywords: Margie Kelley
  • 15 Apr 2014
  • First Look

First Look: April 15

Our results thus identify a causal effect of poverty on crime. They also lend credence to a large literature on the effects of weather shocks on crime and conflict, which has usually assumed that the income channel is the most relevant... View Details
Keywords: Sean Silverthorne