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- All HBS Web
(1,901)
- People (3)
- News (284)
- Research (1,355)
- Multimedia (8)
- Faculty Publications (907)
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- 19 Jun 2007
- First Look
First Look: June 19, 2007
Heart Health Awareness Harvard Business School Case 507-026 In 2003, the $654 million American Heart Association (AHA) approached Cone, Inc. (a brand and communications agency) to develop a corporate sponsorship View Details
Keywords: Martha Lagace
- 26 Mar 2013
- First Look
First Look: March 26
business group affiliates and when local institutions develop. Therefore, we shed light on the firm-level implications of minority state ownership, a topic that has received scant attention in the strategy literature. Cornell... View Details
Keywords: Sean Silverthorne
- 26 Mar 2012
- Research & Ideas
What Neuroscience Tells Us About Consumer Desire
2008 hired a neuromarketing firm to look into how consumers respond to Cheetos, the top-selling brand of cheese puffs in the United States. Using EEG technology on a group of willing subjects, the firm determined that consumers respond... View Details
- 24 Apr 2018
- First Look
First Look at New Research and Ideas, April 24, 2018
sampling channel and by decreasing returns; and (4) amplify these demand and operational benefits in dealing with customers who have the most acute need for the firm’s products. Moreover, the effects we document strengthen with time as showrooms contribute not only to... View Details
Keywords: Sean Silverthorne
- 28 Apr 2010
- Research & Ideas
Earth Day Reflections
Below are the views that faculty shared with the HBS community on Earth Day. 1. Robert G. Eccles Senior Lecturer of Business Administration and author of One Report: Integrated Reporting for a Sustainable Strategy (This article, titled,... View Details
Keywords: by Staff
- 20 Jul 2010
- First Look
First Look: July 20
sales began to slide. While Steinhafel believed that Target's long-term strategy and positioning were right, he pondered a set of strategic and operational challenges. Did Target have the right mix of offensive and defensive tactics to... View Details
Keywords: Martha Lagace
- 11 Apr 2000
- Research & Ideas
Financial Services 24/7
sufficient for firms to be operationally effective," continues Crane. "Now strategy is much more customer driven, and a firm's brand is more important than ever." Marketing that brand, in fact, has become so... View Details
Keywords: by Susan Young
- 29 Oct 2013
- First Look
First Look: October 29
Getting to Yes by Roger Fisher, William Ury, and Bruce Patton and the hard-bargaining style of Herb Cohen's You Can Negotiate Anything. Now Michael Wheeler provides a dynamic alternative to one-size-fits-all strategies that don't match... View Details
Keywords: Sean Silverthorne
- 19 Jan 2022
- In Practice
7 Trends to Watch in 2022
transfer ownership to assets like digital art and music tracks, and also help make it clear who the owners are, so they can coalesce into communities. Moreover, NFTs are programmable—which makes it possible to expand their features and value over time. Now mainstream... View Details
Keywords: by HBS News
- 07 Jun 2019
- Book
Are You a Digital Manager?
trustworthy. New technologies do help, but there is still no substitute for face-to-face interactions. It’s a human reality we all need to thoughtfully build into our work processes. There is a leader at a major automaker who realized there was no way his company could... View Details
Keywords: by Martha Lagace
- 24 Nov 2008
- Research & Ideas
Harvard Business School Discusses Future of the MBA
For the school that so boldly launched the MBA 100 years ago and went on to become the bluest of blue-chip brands in business education, it seemed only fitting that Harvard Business School should mark its centennial year by examining the... View Details
- 24 Jul 2006
- Research & Ideas
How Kayak Users Built a New Industry
the dynamics of these types of markets, and to plan their business strategies accordingly." In this interview, Baldwin discusses the research and its implications for entrepreneurs who would like to become their own user innovators.... View Details
- 15 Jan 2013
- First Look
First Look: January 15
findings contribute to the corporate strategy literature by shedding light on the roots of the diversification discount and by showing how analysts' research enables investors to overcome asymmetric information. Paper: View Details
Keywords: Sean Silverthorne
- 16 Apr 2013
- First Look
First Look: April 16
http://hbr.org/search/813152-PDF-ENG Harvard Business School Case 613-073 Barnes & Noble: Managing the E-Book Revolution The case describes competition in the market for E-Books and Barnes & Noble's strategy in this industry. As a... View Details
Keywords: Sean Silverthorne
- 09 Nov 2006
- Research & Ideas
Andy Grove: A Biographer’s Tale
edge. So these are all parts of Intel culture. Disagree and then commit. In other words, we'll listen to you. Let chaos reign and then reign in chaos. In other words, get as many ideas as you can—but once you do, come to a decision and create what Andy the engineer... View Details
- 18 Dec 2012
- First Look
First Look: December 18
capture strategies for modular systems. Download the paper: http://ssrn.com/abstract=2121600 Agglomerative Forces and Cluster Shapes Authors:Kerr, William R., and Scott Duke Kominers Abstract We model spatial clusters of similar firms.... View Details
Keywords: Carmen Nobel