Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (2,360) Arrow Down
Filter Results: (2,360) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (2,360)
    • People  (3)
    • News  (394)
    • Research  (1,653)
    • Events  (22)
    • Multimedia  (9)
  • Faculty Publications  (1,053)

Show Results For

  • All HBS Web  (2,360)
    • People  (3)
    • News  (394)
    • Research  (1,653)
    • Events  (22)
    • Multimedia  (9)
  • Faculty Publications  (1,053)
← Page 66 of 2,360 Results →
  • January 1974 (Revised January 1987)
  • Case

Gillette Safety Razor Division: Blank Cassette Project

Gillette is trying to decide whether to enter the fast-growing blank recording cassette business. The vice president of new business development is charged with developing a marketing plan to be used as the basis for a go/no go decision. In part, the issue is whether... View Details
Keywords: Organizational Change and Adaptation; Marketing Strategy; Market Entry and Exit; Consumer Products Industry
Citation
Educators
Purchase
Related
Star, Steven H. "Gillette Safety Razor Division: Blank Cassette Project." Harvard Business School Case 574-058, January 1974. (Revised January 1987.)
  • 2006
  • Case

Infosys Consulting

By: Vijay Govindarajan and Chris Trimble
Aiming to expand their value proposition from software development to consulting, Infosys launched a new business unit, Infosys Consulting. From scratch, it quickly grew to over 200 professionals. The case study illustrates the challenges of launching a new business in... View Details
Keywords: Expansion; Information Technology; Market Entry and Exit; Software; Consulting Industry
Citation
Read Now
Related
Govindarajan, Vijay, and Chris Trimble. "Infosys Consulting." 2006. (Case No. 2-0022.)
  • 01 Mar 2010
  • News

Faculty Research Online

growth dispelled the idea that something about the “nature of India” made rapid growth difficult. Broad-ranging reforms in the mid-1980s and early 1990s deregulated legal barriers to View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services; Management, Scientific, and Technical Consulting Services; Professional Services
  • 2025
  • Book

The Experimentation Machine: Finding Product–Market Fit in the Age of AI

By: Jeffrey J. Bussgang
Leverage AI to be a 10x Founder

Today’s most successful founders know that the startups that learn the fastest will win. In The Experimentation Machine, I reveal how AI is transforming the way startups find product-market fit and scale.... View Details
Keywords: AI; Founder; Startup; AI and Machine Learning; Technology Adoption; Business Startups; Entrepreneurship; Market Entry and Exit
Citation
Purchase
Related
Bussgang, Jeffrey J. The Experimentation Machine: Finding Product–Market Fit in the Age of AI. Damn Gravity Media, 2025.
  • February 2000 (Revised July 2004)
  • Case

Ericsson in China: Mobile Leadership

Focuses on Ericsson in the Chinese mobile phone market--the company's largest single market, and one that is still growing at rates in excess of 50%. Permits comparison of two distinct ways of entering the Chinese market: by forming joint ventures with local... View Details
Keywords: Market Entry and Exit; Competitive Advantage; Mobile Technology; Telecommunications Industry; China
Citation
Educators
Purchase
Related
Ghemawat, Pankaj, Gregg Friedman, and Long Nanyao. "Ericsson in China: Mobile Leadership." Harvard Business School Case 700-012, February 2000. (Revised July 2004.)
  • November 2013
  • Case

Martin Blair

By: Howard H. Stevenson and Michael J. Roberts
Martin Blair is a first-time entrepreneur who draws on his experience in the food service industry to develop two different restaurant concepts almost simultaneously. In relating his experiences, he reveals several important concerns of the thoughtful entrepreneur,... View Details
Keywords: Market Entry and Exit; Franchise Ownership; Growth and Development Strategy; Retail Industry; Food and Beverage Industry
Citation
Educators
Purchase
Related
Stevenson, Howard H., and Michael J. Roberts. "Martin Blair." Harvard Business School Brief Case 914-521, November 2013.
  • 07 Apr 2015
  • First Look

First Look: April 7

We find similar evidence of backlash following (mostly male) Muslim candidates winning and argue that this bolsters the evidence of institutionalized demand-side barriers to View Details
Keywords: Sean Silverthorne
  • 16 Sep 2013
  • Research & Ideas

Earnings Calls That Get Lost in Translation

chose to host conference calls in English, placing themselves on shaky linguistic ground. The recent working paper Capital Market Consequences of Non-Plain English in Conference Calls of Foreign Firms appears View Details
Keywords: by Dina Gerdeman
  • 15 Nov 2011
  • First Look

First Look: November 15

by the importance of the issue to the firm's business rather than the scale of the firm's prior lobbying efforts. These results support the existence of significant barriers to... View Details
Keywords: Sean Silverthorne
  • 2020
  • Working Paper

Pioneer (Dis-)advantages in Markets for Technology

By: Moritz Fischer, Joachim Henkel and Ariel Dora Stern
This study sheds new light on first- and early-mover advantages in the context of product innovation. Research on this classic topic often assumes that each firm participates in the entirety of the innovation and commercialization process. However, a division of labor... View Details
Keywords: First-mover Advantage; Product; Innovation Strategy; Market Entry and Exit; Acquisition; Technology
Citation
SSRN
Read Now
Related
Fischer, Moritz, Joachim Henkel, and Ariel Dora Stern. "Pioneer (Dis-)advantages in Markets for Technology." Harvard Business School Working Paper, No. 19-043, October 2018. (Revised March 2020.)
  • March 2008 (Revised April 2010)
  • Case

Ashdown Contracting

By: Joseph B. Lassiter III and Firas Alkhatib
Ashdown's "growth" plan called for Mustafa Khalaf to leave his job as Chief Operating Officer (COO) of Ashdown Contracting and to focus his attention on the growth of a separate business entity, Ashdown Pipeline, where Ashdown believed the greatest potential for the... View Details
Keywords: Entrepreneurship; Leadership; Growth and Development Strategy; Management Succession; Market Entry and Exit; Business Strategy
Citation
Educators
Purchase
Related
Lassiter, Joseph B., III, and Firas Alkhatib. "Ashdown Contracting." Harvard Business School Case 808-120, March 2008. (Revised April 2010.)
  • 27 Aug 2013
  • First Look

First Look: August 27

firm's business rather than the scale of the firm's prior lobbying efforts. These results support the existence of significant barriers to entry in the lobbying process.... View Details
Keywords: Sean Silverthorne
  • November 2006
  • Case

Competitive Headaches (A): The Analgesic Wars

By: Dennis A. Yao
Addresses the problem of competing with a me-too consumer product. Focuses on Bristol-Meyers' 1975 strategy for introducing a competitor to Tylenol in the analgesic market. View Details
Keywords: Market Entry and Exit; Competition; Competitive Advantage; Consumer Products Industry; Pharmaceutical Industry
Citation
Educators
Related
Yao, Dennis A. "Competitive Headaches (A): The Analgesic Wars." Harvard Business School Case 707-489, November 2006.
  • 09 Aug 2016
  • First Look

August 9, 2016

drugs that have been shown to be therapeutically equivalent to an already approved original biologic drug—have only been approved in the United States since 2015. Europe has had biosimilar View Details
Keywords: Sean Silverthorne
  • September 2022 (Revised May 2024)
  • Case

Navya: Steering toward a Driverless Future

By: Julian De Freitas, Elie Ofek, Shaun Ingledew and Tonia Labruyere
In 2022, Sophie Desormière arrived at French roboshuttle producer Navya, tasked with charting a new course in a challenging sector. The company, which had recently listed on the Paris Stock Exchange, was burning through cash reserves and needed to transform the promise... View Details
Keywords: Autonomous Vehicles; Market Entry and Exit; Opportunities; Governing Rules, Regulations, and Reforms; Consumer Behavior; Business Model; Auto Industry; Transportation Industry; France; United States
Citation
Educators
Purchase
Related
De Freitas, Julian, Elie Ofek, Shaun Ingledew, and Tonia Labruyere. "Navya: Steering toward a Driverless Future." Harvard Business School Case 523-046, September 2022. (Revised May 2024.)
  • February 2010 (Revised February 2021)
  • Case

The Vitality Group: Paying for Self-Care

By: Regina E. Herzlinger
Vitality is part of a $2 billion start-up South African and U.K. health insurance firm. It has achieved excellent results in rewarding people for promoting their health. It is now contemplating how to enter the U.S. market. View Details
Keywords: Market Entry and Exit; Insurance Industry; South Africa; United Kingdom; United States
Citation
Educators
Purchase
Related
Herzlinger, Regina E. "The Vitality Group: Paying for Self-Care." Harvard Business School Case 310-071, February 2010. (Revised February 2021.)
  • September 2013 (Revised May 2014)
  • Case

OdontoPrev

By: Regina E. Herzlinger, Matthew Lingenbrink, Joshua Turnbull and Ricardo Reisen De Pinho
Brazil's largest dental insurer, a successful and innovative firm, has saturated the corporate market and faces stiffer competition. It must decide whether to enter a new market in Brazil or to expand into other parts of Central and South America. View Details
Keywords: Health; Business or Company Management; Market Entry and Exit; Insurance; Insurance Industry; Health Industry; North and Central America; Brazil
Citation
Educators
Purchase
Related
Herzlinger, Regina E., Matthew Lingenbrink, Joshua Turnbull, and Ricardo Reisen De Pinho. "OdontoPrev." Harvard Business School Case 314-038, September 2013. (Revised May 2014.)
  • June 2001
  • Case

Competitive Dynamics in Home Video Games (F): The Fall of 3DO

Outlines the events leading up to 3DO's exit from the home video game licensing business. 3DO's business model is considered flawed because of its incompatibility with industry structure and economics. View Details
Keywords: Competition; Market Entry and Exit; Video Game Industry
Citation
Educators
Purchase
Related
Coughlan, Peter J., and Deborah Freier. "Competitive Dynamics in Home Video Games (F): The Fall of 3DO." Harvard Business School Case 701-096, June 2001.
  • March 1975 (Revised April 1985)
  • Case

L'eggs Products, Inc. (Condensed)

Describes designing an advertising or promotion program to sustain the momentum on L'eggs successful market entry. View Details
Keywords: Market Entry and Exit; Advertising Campaigns; Consumer Products Industry
Citation
Educators
Purchase
Related
Star, Steven H. "L'eggs Products, Inc. (Condensed)." Harvard Business School Case 575-090, March 1975. (Revised April 1985.)
  • 18 Aug 2009
  • First Look

First Look: August 18

elastically supplied inputs, free entry may lead to an inefficiently high number of firms in equilibrium. Under input scarcity, however, the welfare loss from free entry is... View Details
Keywords: Martha Lagace
  • ←
  • 66
  • 67
  • …
  • 117
  • 118
  • →
ǁ
Campus Map
Harvard Business School
Soldiers Field
Boston, MA 02163
→Map & Directions
→More Contact Information
  • Make a Gift
  • Site Map
  • Jobs
  • Harvard University
  • Trademarks
  • Policies
  • Accessibility
  • Digital Accessibility
Copyright © President & Fellows of Harvard College.