Attraction - Publications - Faculty & Research

23 May 2012
Research & Ideas

Five Ways to Make Your Company More Innovative

center that will attract users to your space and get the user-innovators to self-identify. Beyond that, foster a space where a community can collaborate and criticize both your work and their own work. That's how to get the most out of... View Details

Keywords: by Garry Emmons, Julia Hanna & Roger Thompson

20 Feb 2017
Research & Ideas

Having No Life is the New Aspirational Lifestyle

the same in how nice, honest, and attractive they were. “This leisure-less lifestyle is so aspirational, any products or services that are associated with it become status symbols,” Keinan says. Interestingly, this glorification of... View Details

Keywords: by Michael Blanding

01 May 2019
What Do You Think?

What Should the Leadership of YouTube Do?

they don't want to see, publishers can attract the audiences they want, and commercial activity can grow accordingly.” Can YouTube’s users help the company deal with its “moral” problem? What do you think? *For the record, Susan Wojcicki... View Details

Keywords: by James Heskett; Entertainment & Recreation; Media & Broadcasting

28 Apr 2022
Research & Ideas

Can You Buy Creativity in the Gig Economy?

and 2015. In China, e-publishing platforms have become a multibillion-dollar industry, attracting more than 1 million authors and over 300 million readers. Authors tend to produce commercially popular fare, such as romance novels,... View Details

Keywords: by Pamela Reynolds

09 Aug 2021
Research & Ideas

OneTen: Creating a New Pathway for Black Talent

contribute economically." This is a mostly American trend. Germany, for example, offers students comprehensive vocational education and apprenticeships—career paths considered as respectable as studying at a university. But in the US, vocational programs have a... View Details

Keywords: by Rawi E. Abdelal, Katherine Connolly Baden, and Boris Groysberg

16 Sep 2019
Research & Ideas

Crowdsourcing Is Helping Hollywood Reduce the Risk of Movie-Making

or what their personal incentives might be for listing it. (Oftentimes by the time scripts are listed, they’ve already been sold to studios, who might want to list their own scripts in order to attract top actors and directors.) “If you... View Details

Keywords: by Michael Blanding; Motion Pictures & Video

06 Feb 2013
What Do You Think?

Is ‘Conscious Capitalism’ an Antidote to Income Inequality?

Summing Up Can "Conscious Capitalism" Become a Viable Antidote to Income Inequality? Conscious capitalism as an antidote to income inequality apparently is an idea that attracts the attention of a diverse community, judging from... View Details

Keywords: by James Heskett

03 Jan 2011
Research & Ideas

Most Popular Articles of 2010

dispersed around the globe. But the one theme that has attracted the most HBS Working Knowledge readers over our 11-year history is how to improve personal leadership skills. A third of the articles on this page relate to improving work... View Details

Keywords: by Staff

12 Nov 2021
News

Alumni Business Leaders on Confronting the Climate Change Challenge

solar energy has become cheap enough to compete with gas and coal. Wind energy is typically more effective than solar, and due to advances in engineering, more wind locations provide grid-parity green energy. Solar and wind will continue their impressive evolution and... View Details

12 Oct 1999
Research & Ideas

Porter’s Perspective: Competing in the Global Economy

with the local economy. Another approach to cluster development is to attract multinationals that will become demanding customers of local suppliers. After that, it's essential to create specialized training programs in the local... View Details

Keywords: Re: Michael E. Porter

Research Summary

Competing on a Common Platform

Why have over 100 firms joined the Eclipse Foundation to collectively produce an open source platform and tools for software application development? What are they trying to accomplish? This research analyzes IBMs divestment of the Eclipse Java Integrated Development... View Details

25 Mar 2015
HBS Case

Tate’s Digital Makeover Transforms the Traditional Museum

and attracting entirely new ones. Rethinking A Trip To The Museum A museum trip has traditionally been an intensely physical experience: walking gallery floors, hearing footsteps echo off spacious halls, and seeing up-close the brush... View Details

Keywords: by Michael Blanding; Education

September 2020 (Revised June 2021)
Case

Algramo

By: Michael Chu, Monica Silva and Mariana Cal

Founded in 2013 by José Manuel Moller in Chile, Algramo first became known for addressing the “poverty tax” (the surcharge paid by lower income families for staples sold in smaller sizes) through specially-designed dispensers in low-income neighborhood grocery stores... View Details

Keywords: Packaging-as-a-wallet; Plastic Waste; Business At The Base Of The Pyramid; Reusable Packaging; Alliances With FMCGs To Meet ESG Goals; Social Entrepreneurship; Environmental Sustainability; Strategy; Value Creation; Goals and Objectives; Business Model; Consumer Products Industry; Latin America; South America; Chile

Citation

Educators

Purchase

19 Sep 2005
Research & Ideas

Rethinking Company Loyalty

masters to further her own career are also what the company needs. And when firms help workers acquire new skills that support their professional advancement, they often win those workers' commitment—and attract loyal new employees. This... View Details

Keywords: by Lauren Keller Johnson

Research Summary

Current Research

Ian studies extrinsic rewards -- monetary incentives from formal compensation systems, as well as other formal and informal external rewards-- in order to help businesses understand the tensions and tradeoffs inherent in motivating employees. His research takes a... View Details

06 Aug 2012
Research & Ideas

Strategic Intelligence: Adapt or Die

performance, I mean return on investment; by superior I mean more value than your competitors. If you create more value than your competitors over time, then you will attract more investment in a virtuous circle that makes you more... View Details

Keywords: by Michael Blanding

25 Aug 2022
News

Up on the Corner

and economic inequity that deny so many Black people safe, healthy, and attractive housing. And with multiple studies showing income inequality at its worst since the Roaring Twenties, cities around the country facing a lack of affordable... View Details

Keywords: Alexander Gelfand; photographed by Melissa Golden; Real Estate

16 Jul 2012
Working Paper Summaries

Selection, Reallocation, and Spillover: Identifying the Sources of Gains from Multinational Production

Keywords: by Laura Alfaro & Maggie X. Chen

Web

Organizational Behavior Awards & Honors - Faculty & Research

“Fast Breaking Paper” in Economics and Business. A Fast Breaking Paper is “a very recent scientific contribution that is just beginning to attract the attention of the scientific community.” Boris Groysberg : Won the 2011 Axiom Business... View Details

03 May 2010
Research & Ideas

What Is the Future of MBA Education?

applicants were being discouraged by many employers from going to full-time MBA programs, that part-time MBA, executive MBA, and other masters programs were seen as attractive substitutes, and that the students who came were not as... View Details

Keywords: by Martha Lagace; Education

Publications