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  • 01 Feb 2000
  • News

Financial Services 24/7

industry is reacting to similar challenges. As trendy financial dot-coms with huge technology and advertising budgets emerge offering everyone an equal - and inexpensive - chance to trade stock, apply for a loan, buy insurance, or pay a... View Details
Keywords: Susan Young
  • 01 Dec 2013
  • News

14 for '14

author detailing his current four-year journey through all 54 African countries at Africa54.com "Consumers will acquire a greater appreciation of targeted, personal marketing. A growing number of advertisers will embrace online marketing... View Details
Keywords: Arts, Entertainment; Finance; Government; Information; Retail Trade
  • 2012
  • Article

Antitrust Scrutiny of Google

By: Benjamin Edelman
I evaluate antitrust claims against Google and propose possible remedies. While Google's specific tactics are often novel, I show connections to practices deemed unlawful over a period of decades, and I identify remedies well grounded in antitrust precedent. View Details
Keywords: Competition; Antitrust; Google; Search; Non-price Terms; Digital Marketing; Lawsuits and Litigation; Advertising Industry; Advertising Industry
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  • September 2000
  • Case

Quokka Sports

By: Stephen P. Bradley, Thomas R. Eisenmann, Stephanie Mason Ogborne and Julie C. Toscano
Quokka Sports is an example of one of the new broadband services focused in total immersion sports. Quokka faces two issues: 1) the broadband infrastructure is emerging slowly so the type of services offered needs to be decided on. 2) Quokka faces an explosion of... View Details
Keywords: Digital Marketing; Decisions; Information Publishing; Infrastructure; Competition; Advertising Industry; Advertising Industry
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  • 02 Sep 2016
  • Op-Ed

The Twitter Election

advertisements in battleground or swing states. These ads are designed to raise doubts about and paint a picture of Trump before he has enough money to hit the airwaves in earnest. Complementing this air war is Clinton's well-organized... View Details
Keywords: by John Quelch and Thales Teixeira
  • 01 Dec 2002
  • News

Extra! Extra! Newspapers Miss the Story

yet less than 5 percent of the newspaper industry offers any targeted advertising products.” The irony, he notes, is that “the Internet will eventually eat into traditional print revenue, but the overwhelming effect will be net growth.”... View Details
  • September 2023
  • Case

The Rise and Fall of FTX

By: Aiyesha Dey, Jonas Heese, Joseph Pacelli and Max Hancock
In November 2022, Sam Bankman-Fried's multi-billion-dollar crypto exchange, FTX, collapsed, wiping out investors and throwing the crypto industry into disarray. As FTX's founder and CEO, Bankman-Fried developed a reputation for his unerring business sense and... View Details
Keywords: Cryptocurrency; Crime and Corruption; Financial Statements; Misleading and Fraudulent Advertising; Insolvency and Bankruptcy; Corporate Governance; Governing Rules, Regulations, and Reforms; Failure; Restructuring; United States; Hong Kong; Bahamas
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  • Career Coach

Laurie Matthews

of change. Her approach to coaching is based on 20+ years as an advertising agency account leader in New York City and her prior years as a teacher and counselor.  Laurie is now a Director in CPD and oversees relationships with 300+... View Details
Keywords: Consumer Products; Entrepreneurship; Hospitality; Retail

    Rob Gierkink

    data and technology-driven solutions for leading retailers to dramatically improve the targeting and measurement of their digital advertising efforts. Datalogix clients included companies like Kroger, Walmart, P&G, Unilever and Facebook.... View Details
    Keywords: Venture Capital;#1;#Advertising;#16;#Consumer Products & Packaged Goods
    • Web

    Buy Now, Pay Later: Research Links - Printed Collections

    labor, and socialis Trade Catalog Collection Baker Library’s collection of historical trade catalogs includes dozens advertising products that were commonly sold on credit, particularly furniture, pianos, farm equipment, and sewing... View Details
    • 05 Aug 2015
    • News

    Bringing New Life to an Iconic Magazine

    broad-based success, coupled with Atlantic-branded events and rising advertising revenues, has driven six straight years of profitability. Sometimes described as a “media mogul,” Bradley never expected to find himself leading an... View Details
    • June 1967 (Revised January 1968)
    • Case

    WTS-Pharmacraft: Fresh Deodorant

    By: Walter J. Salmon
    Keywords: Marketing Channels; Marketing Strategy; Advertising
    Related
    • Web

    Introduction - Photography Collections - Historical Collections

    photography between the World Wars, extensive photographic records of the United Fruit Company in South and Central America, advertising images from automobile manufacturers in the 1930s and 40s, nineteenth-century commercial and city... View Details
    • 01 Dec 2017
    • News

    2017 in Media: Courting the Cord-Cutters

    networks and radio stations. Linear programming won’t disappear—people will always want to watch sports content, for instance, in real time—but as most other content moves to an on-demand model, it will be difficult for advertisers to... View Details
    Keywords: Laura Martin (MBA 1983) , entertainment and internet analyst, Needham & Company
    • April 2000 (Revised June 2001)
    • Case

    DoubleClick Buys Abacus (A)

    By: John A. Deighton
    By acquiring Abacus, DoubleClick won the power to serve ads with unprecedented precision, because it brought together Web surfers' online and offline identities. Several competitors had developed advanced systems for serving ads on the web, but DoubleClick had the... View Details
    Keywords: Information; Rights; Internet and the Web; Ethics; Competitive Advantage; Social Issues; Customer Focus and Relationships; Digital Marketing; Advertising Industry
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    • November 1987 (Revised September 1994)
    • Case

    Actmedia, Inc.

    By: Frank V. Cespedes
    Keywords: Marketing; Sales; Management; Advertising Industry
    Related
    • April 1987 (Revised March 1989)
    • Case

    Saatchi & Saatchi Co. PLC

    By: David J. Collis
    Keywords: Advertising Industry
    Related
    • March 1996 (Revised November 1997)
    • Case

    Dewar's (C): Exploring New Media Opportunities

    By: Alvin J. Silk and Lisa Klein Pearo
    Dewar's is considering employing new media options. The company had committed resources to a new CD-ROM magazine, Launch, in 1994, as its first experiment with new media. During 1994, a number of additional opportunities have been presented to both Leo Burnett and S&S... View Details
    Keywords: Advertising Campaigns; Cost Management; Management Analysis, Tools, and Techniques; Brands and Branding; Marketing Strategy; Product Launch; Market Entry and Exit; Media; Corporate Strategy
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      Henry J. Heinz

      Heinz, who started peddling his homegrown produce when he was 8, entered the twentieth century as the nation’s largest producer of pickles, vinegar, ketchup and mustard. He was considered an advertising and merchandising genius and... View Details
      Keywords: Food & Tobacco
      • 17 Jan 2008
      • Research & Ideas

      If Marketing Experts Ran Elections

      issues. In addition, the winner-takes-all system often leads candidates to desperate tactics such as negative advertising to tear down their opponents rather than promoting their own virtues. Citizens can be forgiven for being cynical. A... View Details
      Keywords: by John A. Quelch