Publications

22 Feb 2011
News

A Revolution in Corporate Reporting

16 Nov 2011
News

What Your Boss Needs to Know About Engagement

Carliss Y. Baldwin

Carliss Y. Baldwin is the William L. White Professor of Business Administration at the Harvard Business School. She studies the process of design and its impact of design architecture on firm strategy, platforms, and business ecosystems. With Kim Clark, she authored... View Details

Keywords: computer; electronics; software

Fall 2020
Article

Competing on Customer Outcomes

By: Marco Bertini and Oded Koenigsberg

Customers ultimately want to pay for meaningful outcomes, not the products and services that presumably deliver them. Today, companies can be increasingly accountable for those outcomes with three kinds of technologically-enhanced revenue models. Adopt one to better... View Details

Keywords: Market Positioning; Revenue Strategy; Customer Satisfaction; Marketing Strategy; Business Model; Value Creation

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22 Dec 2014
News

Good Deeds Help Companies Evade Regulatory Scrutiny

29 Mar 2023
News

Know Your HBS Staff: Jo Wisch

January 2024 (Revised May 2024)
Case

Generation Investment Management

By: Vikram S. Gandhi, Michael Norris and David Allen

In September 2021, the sustainable investment firm Generation Investment Management (Generation) considered whether to add Schneider Electric to the focus list of companies in which it was prepared to invest. Dedicated to promoting a sustainable world through its... View Details

Keywords: Sustainable Investing; Climate Change; Environmental Sustainability; Governance; Private Equity; Public Equity; Financial Markets; Investment Return; Investment Activism; Investment Funds; Investment Portfolio; Institutional Investing; Corporate Social Responsibility and Impact; Financial Services Industry; United Kingdom; England; London

May 2014 (Revised March 2017)
Case

Unilever's Lifebuoy in India: Implementing the Sustainability Plan

By: Christopher A. Bartlett

Unilever's new Global Brand VP must not only revitalize Lifebuoy soap's sagging market performance, but simultaneously impact the health of one billion people worldwide. The latter challenge comes from Unilever's new CEO who has introduced the Unilever Sustainable... View Details

Keywords: Multinational Management; Corporate Social Responsibility; Strategy Implementation; Marketing Strategy; Mission And Purpose; Change Management; International Business; Global; Fast-moving Consumer Goods; Soap; Corporate Social Responsibility and Impact; Health Care and Treatment; Environmental Sustainability; Global Strategy; Developing Countries and Economies; Beauty and Cosmetics Industry; Health Industry; India

October 2001 (Revised November 2005)
Case

eBay, Inc.: Stock Option Plans (A)

The footnote disclosure for eBay, Inc. in 2000 indicates that if the company had accounted for employee stock options under the fair value method, its reported profit of $48 million would have been a loss of $91 million. The protagonist is a prospective member of the... View Details

Keywords: Corporate Disclosure; Stock Options; Financial Reporting

24 Sep 2018
HBS Seminar

Sharon Koppman, University of California, Irvine

07 May 2015
News

The Art (And Science) Of The Not-So-Subtle 'Humblebrag'

Research Summary

Overview

According to McKinsey & Company, social interactions impact up to a third of all consumer purchases which accounts for US$940 billion in annual consumption in the US and Europe alone. Understanding social influence is important meeting consumer needs. In my research,... View Details

Keywords: Social Networks; Social Influence; Homophily; CRM; Mobile Gaming; Customer Lifetime Value; Forestry; Banking; Retail Banks

March 1987 (Revised July 1996)
Case

Kansas City Zephyrs Baseball Club, Inc.

By: Kenneth A. Merchant, Krishna G. Palepu and Joseph P. Mulloy

Describes a dispute between the owners of the major league baseball teams and the players' union about the profitability of the baseball teams. The issue is important because of the ongoing collective bargaining negotiations. A consultant is brought in to decide... View Details

Keywords: State Ownership; Compensation and Benefits; Entrepreneurship; For-Profit Firms; Accounting; Activity Based Costing and Management; Resource Allocation; Cost Accounting; Cost Management; Labor and Management Relations; Financial Management; Sports; Sports Industry; Kansas

October 2014 (Revised April 2023)
Case

Gilead: Hepatitis C Access Strategy (A)

By: V. Kasturi Rangan, Vikram Rangan and David E. Bloom

Gilead had come up with an innovative drug for Hepatitis C, which affected 180 million people worldwide. The drug was priced at $1,000 a pill for the US market. Gilead had to decide how to price and market the pill in developing countries that bore the brunt of the... View Details

Keywords: Healthcare; Pharmaceuticals; Pricing; Access To Care; Emerging Markets; Health Care and Treatment; Price; Strategy; Ethics; Health Industry; Pharmaceutical Industry

September 1998 (Revised July 2009)
Case

Power Across Latin America: Endesa de Chile

Endesa, a privatized Chilean electricity generator, has made significant investments in the privatization of Argentina's electricity sector and is now contemplating an even larger privatization opportunity in Peru. In deciding how much to bid in Peru, Endesa must... View Details

Keywords: Expansion; Energy Generation; Privatization; Government and Politics; Utilities Industry; Peru; Chile

“This comprehensive layman's guide is a must-read for senior management, boards, committees, and their advisors. Writing in largely non-technical language, the expert authors provide the most concise and complete road map to understanding, preventing,... View Details

28 Jul 2020
Video

Sizwe Nxasana

Sizwe Nxasana, the founding partner of SizweNtsalubaGobodo, the largest Black accounting firm in South Africa, as well as the former CEO of Telkom and FirstRand Group, recounts how the... View Details

January 2020
Article

The Impact of Mass Shootings on Gun Policy

By: Michael Luca, Deepak Malhotra and Christopher Poliquin

There have been dozens of high-profile mass shootings in recent decades. This paper presents three main findings about the impact of mass shootings on gun policy. First, mass shootings evoke large policy responses. A single mass shooting leads to a 15% increase in the... View Details

Keywords: Gun Violence; Gun Policy; Crime and Corruption; Governance; Policy; United States

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June 2023
Supplement

Clash of Two Giants Simulation Exercise

By: Feng Zhu and Marco Iansiti

Many markets are organized around platforms that connect consumers with complementary applications and services. These platforms are two-sided because both sides - consumers and those providing applications or services - need access to the same platform to interact. A... View Details

Keywords: Customer Acquisition; Platform Strategy; Technology Platform; Digital Platforms; Competitive Strategy; Network Effects