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      • April 2008
      • Case

      Ophthalmic Consultants of Boston and Dr. Bradford J. Shingleton (2004)

      By: H. Kent Bowen and Marcelo Pancotto
      Dr. Bradford Shingleton has developed some of the highest quality eye surgery techniques in the industry. He involves his nurses and technicians in creating a surgical service that is constantly improving. The case has many details about how Dr. Shingleton works with... View Details
      Keywords: Health Care and Treatment; Independent Innovation and Invention; Service Operations; Performance Productivity; Practice; Problems and Challenges; Health Industry; Boston
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      Bowen, H. Kent, and Marcelo Pancotto. "Ophthalmic Consultants of Boston and Dr. Bradford J. Shingleton (2004)." Harvard Business School Case 608-151, April 2008.
      • April 2008 (Revised May 2008)
      • Case

      Commonwealth Care Alliance: Elderly and Disabled Care

      By: Michael E. Porter and Jennifer F Baron
      Individuals enrolled in both Medicare and Medicaid, known as dual eligibles, are among the highest-cost beneficiaries in the US. Commonwealth Care Alliance, a small nonprofit insurer and care delivery system in Massachusetts, operated under a public demonstration... View Details
      Keywords: Programs; Public Sector; Alliances; Policy; Age; Service Delivery; Value; Health Care and Treatment; Welfare; Insurance Industry; Health Industry; Massachusetts
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      Porter, Michael E., and Jennifer F Baron. "Commonwealth Care Alliance: Elderly and Disabled Care." Harvard Business School Case 708-502, April 2008. (Revised May 2008.)
      • March 2008 (Revised March 2014)
      • Case

      Facebook

      By: Mikolaj Jan Piskorski, Thomas R. Eisenmann, Aaron Smith, David Chen and Brian Feinstein
      As Facebook topped one billion monthly users in October 2012, the online social network continued to face questions about how best to monetize its surging traffic. The company could invest further in new advertising products, which represented the majority of the... View Details
      Keywords: Entrepreneurship; Profit; Open Source Distribution; Social and Collaborative Networks; Competition; Competitive Strategy; Internet and the Web; Digital Platforms; Information Technology Industry
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      Piskorski, Mikolaj Jan, Thomas R. Eisenmann, Aaron Smith, David Chen, and Brian Feinstein. "Facebook." Harvard Business School Case 808-128, March 2008. (Revised March 2014.) (More Info.)
      • March 2008
      • Case

      The Multiple Sclerosis Center of Atlanta

      By: Regina E. Herzlinger and Alfred Martin
      The Multiple Sclerosis Center of Atlanta wishes to expand beyond Georgia. The factors influencing this decision are discussed, including drug treatments currently available, and the impact of future drugs in the FDA pipeline as well as financing issues. View Details
      Keywords: Decision Choices and Conditions; Financing and Loans; Health Care and Treatment; Health Disorders; Medical Specialties; Expansion; Health Industry; Atlanta
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      Herzlinger, Regina E., and Alfred Martin. "The Multiple Sclerosis Center of Atlanta." Harvard Business School Case 308-085, March 2008.
      • March 2008
      • Article

      Linguistic Network Configurations: Management of Innovation in Design-intensive Firms

      By: Claudio Dell'Era, Alessio Marchesi and Roberto Verganti
      In today's business and academic arenas, design is more and more viewed as an important strategic resource. In fact, over the last couple of years, we have seen a real explosion in business and research literature that see scholars and companies alike trying to... View Details
      Keywords: Networks; Design; Innovation and Management; Product Development
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      Dell'Era, Claudio, Alessio Marchesi, and Roberto Verganti. "Linguistic Network Configurations: Management of Innovation in Design-intensive Firms." International Journal of Innovation Management 12, no. 1 (March 2008).
      • February 2008 (Revised August 2014)
      • Case

      MedVal Ventures

      By: Regina E. Herzlinger
      Is medical travel a viable business opportunity? A group of MBA students consider the pros and cons of starting a business that would send people from the U.S. to India for elective non-emergency surgeries. View Details
      Keywords: Business Startups; Cost Management; Globalized Markets and Industries; Health Care and Treatment; Health Industry; Travel Industry; India; United States
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      Herzlinger, Regina E. "MedVal Ventures." Harvard Business School Case 308-087, February 2008. (Revised August 2014.)
      • February 2008
      • Article

      Blonde and Blue-eyed?: Globalizing Beauty, c.1945–c.1980

      By: Geoffrey Jones
      This article examines the globalization of the beauty industry between 1945 and 1980. The industry grew quickly. Firms employed marketing and marketing strategies to diffuse products and brands internationally, despite business, economic, and cultural obstacles to... View Details
      Keywords: Cross-Cultural and Cross-Border Issues; Globalized Markets and Industries; Product Marketing; Standards; Beauty and Cosmetics Industry
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      Jones, Geoffrey. "Blonde and Blue-eyed? Globalizing Beauty, c.1945–c.1980." Economic History Review 61, no. 1 (February 2008).
      • January 2008 (Revised January 2010)
      • Background Note

      Finding Information for Industry Analysis

      By: Jan W. Rivkin and Ann Cullen
      This note provides detailed instructions on finding resources for conducting industry analysis, with a special focus on resources available at Harvard Business School. It allows students to transition from doing a Five Forces analysis on the basis of a case, where all... View Details
      Keywords: Information; Five Forces Framework; Research; Competitive Strategy; Internet
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      Rivkin, Jan W., and Ann Cullen. "Finding Information for Industry Analysis." Harvard Business School Background Note 708-481, January 2008. (Revised January 2010.)
      • January 2008 (Revised May 2009)
      • Case

      Restructuring at Delphi Corporation (A)

      By: Stuart C. Gilson and Sarah L. Abbott
      Delphi Corporation, operating under Chapter 11 bankruptcy protection, has filed a plan of reorganization with the court, under which a consortium of hedge funds led by Appaloosa Management will invest up to $2.6 billion in new equity. Also participating in the plan is... View Details
      Keywords: Restructuring; Capital Structure; Private Equity; Insolvency and Bankruptcy; Investment Funds; Labor and Management Relations; Auto Industry; Service Industry
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      Gilson, Stuart C., and Sarah L. Abbott. "Restructuring at Delphi Corporation (A)." Harvard Business School Case 208-069, January 2008. (Revised May 2009.)
      • January 2008 (Revised August 2012)
      • Case

      Retail Sales of Health Insurance: Blue Cross Blue Shield of Florida

      By: Regina E. Herzlinger and Grady Clouse
      The BCBS of Florida is contemplating whether to enter the consumer-driven health care market and if so, whether to target such groups—and individuals—and in which of its geographic markets, and how. View Details
      Keywords: Health Care and Treatment; Nonprofit Organizations; Strategy; Insurance; Insurance Industry; Florida
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      Herzlinger, Regina E., and Grady Clouse. "Retail Sales of Health Insurance: Blue Cross Blue Shield of Florida." Harvard Business School Case 308-089, January 2008. (Revised August 2012.)
      • January 2008
      • Article

      How to Change the World

      By: Howard H. Stevenson
      Alan Wilson has a decision to make. The CEO of his company, Grepter, wants him to relocate to Zurich, where he can gain valuable experience for a rise to the top. Karl, his best friend, hopes to lure him to a hedge fund that promises big money fast. Shiori, an enticing... View Details
      Keywords: Decision Choices and Conditions; Values and Beliefs; Compensation and Benefits; Personal Development and Career; Power and Influence
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      Stevenson, Howard H. "How to Change the World." Special Issue on HBS Centennial. Harvard Business Review 86, no. 1 (January 2008).
      • December 2007 (Revised February 2012)
      • Case

      John and Andrea Rice: Entrepreneurship and Life

      By: Howard H. Stevenson, Janet Kraus and Shirley Spence
      The case follows the professional and personal lives of John and Andrea Rice, illustrating the challenge of "juggling" the multiple aspects of life (career, family, community, self) in the pursuit of a personal vision of success. Particular attention is paid to the... View Details
      Keywords: For-Profit Firms; Entrepreneurship; Work-Life Balance; Family and Family Relationships; Nonprofit Organizations
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      Stevenson, Howard H., Janet Kraus, and Shirley Spence. "John and Andrea Rice: Entrepreneurship and Life." Harvard Business School Case 808-042, December 2007. (Revised February 2012.)
      • December 2007 (Revised January 2008)
      • Case

      Transforming Arizona's Health Care System: Developing and Implementing the Health-e Connection Roadmap

      By: Lynda M. Applegate, Ajay Vinze, T.S. Raghu and Minu Ipe
      Addresses the issues of leadership and change management in the process of transforming an industry through an innovative public-private partnership approach to policy making. In 2005, the Governor of Arizona issued an Executive Order to create a roadmap for the state... View Details
      Keywords: Change Management; Transformation; Private Sector; Public Sector; Health Care and Treatment; Service Delivery; Partners and Partnerships; Information Technology; Health Industry; Service Industry
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      Applegate, Lynda M., Ajay Vinze, T.S. Raghu, and Minu Ipe. "Transforming Arizona's Health Care System: Developing and Implementing the Health-e Connection Roadmap." Harvard Business School Case 808-072, December 2007. (Revised January 2008.)
      • November 2007 (Revised April 2008)
      • Case

      Hariyali Kisaan Bazaar: A Rural Business Initiative

      By: David E. Bell, Nitin Sanghavi, Virginia Fuller and Mary L. Shelman
      In rural India, farmers historically had limited access to quality input items for both their fields and homes. Indian conglomerate DSCL has undertaken a Rural Business Initiative to address this issue, establishing a chain of retail outlets throughout rural India... View Details
      Keywords: Business Model; Business Conglomerates; Agribusiness; Rural Scope; Customer Relationship Management; Business Strategy; Service Operations; Networks; Alliances; Retail Industry; India
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      Bell, David E., Nitin Sanghavi, Virginia Fuller, and Mary L. Shelman. "Hariyali Kisaan Bazaar: A Rural Business Initiative." Harvard Business School Case 508-012, November 2007. (Revised April 2008.)
      • November 2007 (Revised January 2010)
      • Case

      ThedaCare: System Strategy

      By: Michael E. Porter and Sachin H. Jain
      Over the 1980s and 1990s, America's changing health care payer environment resulted in mergers of numerous community hospitals into hospital systems. Based in Appleton, Wisconsin, ThedaCare stood out among community hospital systems in its pursuit of service... View Details
      Keywords: Value Creation; Health Care and Treatment; Problems and Challenges; Innovation and Invention; Health Industry; Wisconsin
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      Porter, Michael E., and Sachin H. Jain. "ThedaCare: System Strategy." Harvard Business School Case 708-424, November 2007. (Revised January 2010.)
      • October 2007
      • Case

      Colgate Max Fresh: Global Brand Roll-Out

      By: John A. Quelch
      In February 2005, Nigel Burton, in his third year as president of global oral care at Colgate-Palmolive Company (CP), had every reason to feel optimistic. Worldwide market shares were strong and Colgate Max Fresh (CMF), a new toothpaste that had helped drive Colgate to... View Details
      Keywords: Marketing Strategy; Product Launch; Global Strategy; Brands and Branding; Consumer Products Industry; Health Industry; China; Mexico
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      Quelch, John A., and Jacquie Labatt-Randle. "Colgate Max Fresh: Global Brand Roll-Out." Harvard Business School Case 508-009, October 2007.
      • October 2007
      • Background Note

      Price Formation

      By: Joshua D. Coval and Erik Stafford
      Investigates how prices are formed in competitive capital markets. Focuses on a single security called AOE. Students compete with computer traders and each other for market making and informed trading profits. Participants receive a variety of public news in the form... View Details
      Keywords: Capital Markets; Price; Profit; Corporate Disclosure; Newsletters; Industry Structures; Business Processes; Competitive Strategy
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      Coval, Joshua D., and Erik Stafford. "Price Formation." Harvard Business School Background Note 208-040, October 2007.
      • September 2007 (Revised January 2008)
      • Case

      Tata Motors: The Tata Ace

      By: Krishna G. Palepu and Vishnu Srinivasan
      Considers the strategy and experience of Tata Motors, India's leading commercial truck maker, as it developed a new small commercial vehicle, the Tata Ace. Positioned as a replacement for the three-wheelers that predominated as small commercial vehicles in India, the... View Details
      Keywords: Emerging Markets; Product Development; Product; Innovation Strategy; Business Strategy; Marketing Strategy; Auto Industry; India
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      Palepu, Krishna G., and Vishnu Srinivasan. "Tata Motors: The Tata Ace." Harvard Business School Case 108-011, September 2007. (Revised January 2008.)
      • September 2007 (Revised January 2009)
      • Case

      Reading Rehabilitation Hospital: Implementing Patient-Focused Care (A) (Abridged)

      By: Roy D. Shapiro
      Reading Rehab Hospital has experimented with a popular concept in health care--patient-focused care--intended to increase quality and reduce costs by organizing care delivery around particular diagnoses or "service lines," rather than around the functions or... View Details
      Keywords: Health Care and Treatment; Medical Specialties; Quality; Cost; Management Practices and Processes; Business Strategy; Service Delivery; Health Industry
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      Shapiro, Roy D. "Reading Rehabilitation Hospital: Implementing Patient-Focused Care (A) (Abridged)." Harvard Business School Case 608-070, September 2007. (Revised January 2009.)
      • August 2007 (Revised November 2008)
      • Case

      Biocon: Launching a New Cancer Drug in India

      By: Sunil Gupta and Das Narayandas
      Kiran Majumdar-Shaw, the CEO of Biocon has to make product launch timing, pricing, channel, and communications mix decisions relating to the launch of BioMAb, a new cancer drug in India. View Details
      Keywords: Price; Health Care and Treatment; Marketing Strategy; Product Launch; Planning; Biotechnology Industry; Pharmaceutical Industry; India
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      Gupta, Sunil, and Das Narayandas. "Biocon: Launching a New Cancer Drug in India." Harvard Business School Case 508-026, August 2007. (Revised November 2008.)
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