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  • November 1991
  • Case

British Airways: ""The World's Biggest Offer""

By: Stephen A. Greyser
Keywords: Air Transportation Industry
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  • November 1990
  • Case

Eastern Airlines: The ""Fight Back"" Campaign

By: Stephen A. Greyser and Norman Klein
Keywords: Advertising Campaigns; Air Transportation Industry
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  • April 1981 (Revised January 1987)
  • Case

Atlantic Aviation Corp.: Westwind Division

Raises issues on monitoring and controlling flight demonstration costs for the Westwind business jet. Atlantic's marketing vice president is concerned about rising demonstration costs, but doesn't wish to deny solid prospects an evaluation ride. He asks the general... View Details
Keywords: Cost Management; Product Marketing; Air Transportation Industry
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  • December 1974
  • Case

Southwest Airlines (B)

Describes Southwest's response to a competitive fare cut and the results, bringing the action up to late March 1973, when management must make additional decisions on marketing strategy with both short- and long-range implications. Southwest Airlines (C) should not be... View Details
Keywords: Competition; Marketing Strategy; Air Transportation Industry
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  • May 1992 (Revised May 1993)
  • Supplement

Jan Carlzon: CEO at SAS (B)

By: Christopher A. Bartlett
Summarizes Carlzon's new focus externally on building alliances and acquiring travel service companies. Describes the financial problems resulting from the recession and the Gulf War crisis. Designed as an in-class handout to highlight the long-term management... View Details
Keywords: Acquisition; Financial Crisis; Problems and Challenges; Planning; Leadership; Alliances; Strategy; Air Transportation Industry
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  • March 1985 (Revised December 1986)
  • Supplement

Eastern Air Lines, Supplement

By: George C. Lodge
Keywords: Air Transportation Industry
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  • 31 Jan 2018
  • Blog Post

Tiffany Nida’s Amazon Journey: “I Continue to Grow Because They Keep Giving Me Responsibility.”

encouraged to apply the same entrepreneurial spirit to her development as she would bring to her management style. “I identified the areas I wanted to grow in,” she says, “then solicited mentors on how to manage larger teams.” “I came over to View Details
Keywords: Technology
  • 13 Jan 2021
  • News

Stress Test

to make a little bit of money and also to alleviate the difficulty of transporting things from point A to point B quickly. How have the country’s existing supply chains affected distribution? In the United States, freight arteries roughly... View Details
  • 22 Dec 2009
  • First Look

First Look: Dec. 22

http://cb.hbsp.harvard.edu/cb/product/510055-PDF-ENG Stolt-Nielsen Transportation Group Lynn S. Paine and Lara AdamsonsHarvard Business School Case 310-043 Richard Wingfield considers whether to continue a cooperative agreement with... View Details
Keywords: Martha Lagace
  • 30 Oct 2018
  • News

Paths of Victory

Reflecting HBS’s standing as the top school for entrepreneurs (according to the most-recent PitchBook rankings), the annual HBS New Venture Competition has helped Harvard Business School students and alumni launch dozens of new enterprises. Sponsored by the Arthur Rock... View Details
Keywords: Alumni New Venture Contest; Support Activities for Transportation; Support Activities for Transportation; Support Activities for Transportation; Support Activities for Transportation; Support Activities for Transportation; Support Activities for Transportation
  • Web

The Green Industrial Strategy Project | Institute for Business in Global Society

Meckling, J., & Finnegan, J. (2025). Nature Energy. The Institutional Sources of Economic Transformation: Explaining Variation in Energy Transitions Finnegan, J., P. Lipscy, J. Meckling, F. Metz (2025). Journal of Politics. Coordinating the Energy Transition:... View Details
  • 01 Oct 2021
  • News

Marking 10-Year Connection with Japanese Earthquake Region

that caused injuries, landslides, power and transportation outages, and $1.3 billion in damages. Takeuchi says, “our plans for a joyful celebration of Tōhoku’s rise from the 2011 disaster” shifted to a show of gratitude and continuing... View Details
  • 07 Dec 2015
  • Research & Ideas

Why Immigrant Workers Cluster in Particular Industries

Vietnamese manicurists, Korean dry cleaners, Haitian cab drivers, Gujarati motel owners. Anyone who lives in an American city can see how immigrants tend to cluster in industries along ethnic lines. Is this because they are forced to by circumstance or because they... View Details
Keywords: by Michael Blanding; Transportation; Transportation; Transportation
  • March 2024
  • Teaching Note

'Storrowed': A Generative AI Exercise

By: Mitchell Weiss
Teaching Note for HBS Exercise No. 824-188. “Storrowed” is an exercise to help participants raise their proficiency with generative AI. It begins by highlighting a problem: trucks getting wedged underneath bridges in Boston, Massachusetts on the city’s Storrow Drive.... View Details
Keywords: AI and Machine Learning; Entrepreneurship; Innovation and Invention; Government Administration; Transportation Industry; Transportation Industry
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  • June 2020
  • Supplement

TransDigm in 2017: Congressional Hearing on the DoD Inspector General’s Report (5/15/19)

By: Benjamin C. Esty
This video accompanies the case, “TransDigm in 2017: The Beginning of the End or the End of the Beginning?” View Details
Keywords: Value Capturing; Pricing Strategy; Supplier Power; Buyer Power; Porter's Five Forces; Bargaining Power; Monopoly; Aerospace; Acquisition Strategy; Value Drivers; Ethical Behavior; Regulation; Growth Strategy; Business Ethics; Defense; Procurement; Sustainability; Value Based Health Care; Acquisition; Ethics; Private Equity; Financial Strategy; Growth Management; Performance Evaluation; Business Strategy; Competitive Strategy; Horizontal Integration; Value Creation; Competitive Advantage; Air Transportation Industry; Air Transportation Industry; United States
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  • July 2003 (Revised April 2011)
  • Case

Singapore Airlines: Customer Service Innovation

By: Rohit Deshpande and Hal Hogan
The members of Singapore Airlines' (SIA) management committee needs to decide whether to cancel the implementation of the new lie-flat seats in business class after the effects of the global recession on the travel industry in September 2001. SIA was considered the... View Details
Keywords: Customer Focus and Relationships; Economic Slowdown and Stagnation; Management Teams; Brands and Branding; Air Transportation Industry; Air Transportation Industry; Singapore
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  • January 2002
  • Teaching Note

American Express Interactive TN

By: Lynda M. Applegate
Teaching Note for (9-802-022). View Details
Keywords: Transportation Industry; Transportation Industry
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  • 20 Apr 2010
  • First Look

First Look: April 20

a certain port, and shippers could keep track of their shipments. Since steamships were very costly to build and operate, cable communication would then allow profitability as ships could be continuously transporting full loads of cargo.... View Details
Keywords: Martha Lagace
  • Web

Oral Histories | Baker Library

School, I knew the jargon. I mean literally I spoke the same language from day one. And so I tended to be accepted intellectually by young businessmen. After graduating from HRPBA in 1958, Judith Lawrie worked for consulting firms that specialized in View Details
  • 07 Dec 1999
  • Research & Ideas

Henry Heinz and Brand Creation in the Late Nineteenth Century

of novel consumer goods—ready-made shirts, watches, Japanned fans, celluloid baby rattles, Swiss buttermilk soap, and much more. Heinz could also sense that the pace of urban life was quickening, spurred on by transportation and... View Details
Keywords: by Nancy F. Koehn