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Show Results For
- All HBS Web
(1,499)
- People (10)
- News (414)
- Research (857)
- Events (6)
- Multimedia (15)
- Faculty Publications (487)
- 09 Aug 2013
- Research & Ideas
Read All About It: Digital CEO Buys Traditional Media!
that Bezos has shown in his leadership at Amazon, including constant commitment to the customer and a long-term approach to innovation, are good news for DC's paper of record. Three Ingredients For Success By: Bharat Anand Henry R. Byers Professor of Business... View Details
- 12 Jun 2014
- News
The First Five Years: Minal Mehta (MBA 2011)
work with agencies to execute marketing campaigns, with BollyX, I find myself doing everything from social media posts, website copywriting, event planning, and cold calling, to strategic planning and... View Details
- 08 Jul 2014
- First Look
First Look: July 8
rates made marketing expensive, and an inefficient distribution system increased costs further. In 2010, RB managed to overcome these constraints for one of its brands, Durex, the best-selling condom brand in the world, by leveraging Chinese View Details
Keywords: Carmen Nobel
- 02 Jan 2001
- Research & Ideas
Gurus in the Garage
"is like any gas that is compressed; it gets hotter." Its tribes overlap socially and professionally based on work discipline (software engineers, for example), organizational affiliation (Hewlett-Packard), or background... View Details
Keywords: by Dorothy Leonard & Walter Swap
- 07 Jan 2015
- Research & Ideas
The Quest for Better Layoffs
3,100 employees were displaced. Company president Aaron Feuerstein immediately announced plans to rebuild the company—and to keep all the displaced employees on the payroll in the meantime. The media hailed him as a mensch. But in making... View Details
- Web
Credential of Digital Innovation and Strategy | HBS Online
Course – 6 Modules Digital Marketing Strategy Craft data-driven digital marketing strategies that effectively reach, convert, and retain customers in a dynamic business environment. Highlights Asmita Dubey, L'Oreal CMO Complexities of the Funnel and Paid View Details
- 26 Mar 2019
- First Look
New Research and Ideas, March 26, 2019
attentional focus improves perceivers’ ability to judge group effectiveness. Finally, we find that perceivers with higher levels of social sensitivity are more accurate at judging group effectiveness. We discuss the implications of these... View Details
Keywords: Dina Gerdeman
- 01 Jun 2009
- News
Cynthia Carroll
that make your job more complex than if you were a CEO in a less “hot-button” industry? Absolutely. Increasingly, we need two licenses to operate: one from our host government and the other a social license from affected communities. To... View Details
- 13 May 2019
- Research & Ideas
The Unexpected Way Whistleblowers Reduce Government Fraud
some temporary changes and then using the information to do a deeper dive into the accusations. Then, only if there is enough merit, does the government make dramatic changes to its contracting volume,” Heese says. About the Author Kristen Senz is a writer and View Details
- 19 Feb 2019
- First Look
New Research and Ideas, February 19, 2019
that data. However, Sportradar's core business was thriving, whereas a recent attempt to branch out into video player tracking systems had proved to be a costly failure. The team weighed the pros and cons of various media ventures,... View Details
Keywords: Sean Silverthorne
- 30 Nov 2017
- News
Happy Meals (Are Here Again)
were unveiled: the smaller “junior,” the regular size, and the larger “grand.” “There was an insight that a lot of the social media chatter around the junior Big Mac was actually being driven by women. So we... View Details
- Profile
Michael R. Bloomberg
globe. In 1990, not content to stick with the status quo, Bloomberg created Bloomberg News. The global 24-hour business and financial media company offers television, radio, print outlets such as Bloomberg Businessweek, and a newswire... View Details
- 15 Feb 2011
- First Look
First Look: Feb. 15
Privado y las Responsabilidades Públicas: El Rol de las Soluciones Comerciales en la Temática Social Authors:Michael Chu Publication:Chap. 1 in Negocios Inclusivos y Creación de Empleo. Madrid: Universidad Complutense de Madrid,... View Details
Keywords: Sean Silverthorne
- 14 Sep 2016
- Research & Ideas
Web Surfers Have a Schedule and Stick to It
remained remarkably stable over the five years. There was an overall shift in the types of sites visited, however, from chat rooms and news to social media and video. “We were taken aback,” admits... View Details
- 14 Jan 2013
- Research & Ideas
Few Women on Boards: Is There a Fix?
percent) and men (45 percent), as well as US (45 percent) and non-US (42 percent) respondents. Social media topped the list of technology adoption priorities across the board. "It was almost as if the... View Details
Keywords: by Carmen Nobel
- 02 Nov 2020
- Blog Post
WE RISE
process. “When you say things like, ‘It was just my gut feel,’ you don’t have to explain your decision,” explains Huang. “It provides a cover for discrimination.” Faced with these and other challenges during her fundraising effort, Feinzaig turned to View Details
- 01 Jun 2019
- News
City on a Hill
rich culture and heritage, technology, and health care—what does that look like? It looks like Pine Mountain Settlement School,” he says. Marietta wastes no opportunity to interweave the seemingly disparate aspects of the social... View Details
- 18 Oct 2018
- Research & Ideas
How to Use Free Shipping as a Competitive Weapon
between online convenience or seeing something up close in the store. "Fulfillment is in a lot of flux these days, and I'm interested in seeing in the end what the predominant fulfillment strategy will be for online sellers, and retailers more broadly."... View Details
- 07 Apr 2021
- News
Road Work
conceptually I do not want it to be about me. In fact, there's not even a picture of me without a helmet on right now, nor is my name mentioned yet because I'm still grasping with how much I want to expose myself, quite frankly. But I want this to be what I... View Details
- 17 May 2016
- First Look
May 17, 2016
and announcing the product launch through social media channels, the company finds significant customer interest. With only two weeks of promising data, the CEO must decide whether or not to abandon the... View Details
Keywords: Sean Silverthorne