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  • May 1991 (Revised October 1993)
  • Case

Collision Course in Commercial Aircraft: Boeing-Airbus-McDonnell Douglas--1991 (A)

By: David B. Yoffie
Describes the competitive situation that has arisen in the commercial aircraft manufacturing industry since Airbus entered in 1970. Having overtaken McDonnell Douglas for second place, Airbus announces plans to challenge market leader Boeing's last pocket of dominance.... View Details
Keywords: Transition; Trade; Ethics; Investment; Problems and Challenges; Business and Government Relations; Risk and Uncertainty; Sales; Competitive Strategy; Technology Adoption; Air Transportation Industry; Manufacturing Industry
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Yoffie, David B. "Collision Course in Commercial Aircraft: Boeing-Airbus-McDonnell Douglas--1991 (A)." Harvard Business School Case 391-106, May 1991. (Revised October 1993.)
  • 05 Jul 2016
  • First Look

July 5, 2016

foods, leading to consolidation and causing sales to decline in 2010. With 150 years' experience in the industry, Nestlé had transformed into a nutrition, health, and wellness company and made its CSV View Details
Keywords: Sean Silverthorne
  • 23 Dec 2002
  • Research & Ideas

Partnering and the Balanced Scorecard

diverse units, employees, and constituencies. In this chapter, we describe how effective leaders customize their organization's measurement and management system to partner with their employees for strategy implementation. We also discuss... View Details
Keywords: by Robert S. Kaplan & David P. Norton
  • 09 Dec 2008
  • First Look

First Look: December 9, 2008

markets, highlighting concerns as China strives to modernize its financial system to meet global competition and support its fast growing economy. Purchase the note: http://harvardbusinessonline.hbsp.harvard.edu/ b01/en/common/item_detail.jhtml?id=208147 The Concept of... View Details
Keywords: Martha Lagace
  • 04 Mar 2002
  • Research & Ideas

Don’t Lose Money With Customers

at the market level, then translate these into strategies at the market segment level. A paper mill's marketing strategy, for instance, might call for selling newsprint to the publishing industry segment and paperboard to the packaging... View Details
Keywords: by Peter K. Jacobs
  • 24 Sep 2024
  • Research & Ideas

Why Small Businesses Deserve More Credit

studied reflect the makeup of 80 percent of US and 90 percent of worldwide companies. The most important “implication is that the precautionary motive to preserve the buffer was inhibiting sales before,” says Kim. “Policymakers can take... View Details
Keywords: by Rachel Layne; Financial Services; Banking
  • 07 Feb 2017
  • First Look

First Look at New Research: February 7

that internal agglomerations have a positive impact on location. The effects of internal agglomerations vary by activity, and they arise both within an activity (e.g., among plants) and across activities (e.g., between sales and... View Details
Keywords: Sean Silverthorne
  • July 2011
  • Teaching Note

Suntech Power (TN)

By: Richard H.K. Vietor
Teaching Note for 712001. View Details
Keywords: Multinational Firms and Management; Sales; Information Technology; Business Subsidiaries; System; Competition; Renewable Energy; Semiconductor Industry; Germany; Spain; United States; China; Japan
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Vietor, Richard H.K. "Suntech Power (TN)." Harvard Business School Teaching Note 712-001, July 2011.
  • 01 Oct 2020
  • What Do You Think?

Are CEOs the Wrong Leaders for Stakeholder Capitalism?

(iStock) iStock SUMMING UP Who Will Call the Shots in Stakeholder Capitalism? At one time in my checkered academic career I studied, researched, and published papers about interorganizational management. Specifically, I was interested in measuring the benefits of... View Details
Keywords: by James Heskett
  • 28 Feb 2005
  • Research & Ideas

How to Harness Auction Fever

Want to create a high-profit auction? One strategy is to create "auction fever" around your sale by generating lots of hype, having strict rather than flexible deadlines at the end of auctions, and... View Details
Keywords: by Manda Salls; Web Services; Technology
  • 16 Oct 2007
  • First Look

First Look: October 16, 2007

Dewey, wait for the scheduled auction with several interested publishers, or pull out of the race? Allows for an in-depth examination of new-product acquisition, development, and launch strategies in the context of the book publishing... View Details
Keywords: Sean Silverthorne
  • 30 Oct 2005
  • Research & Ideas

Tuning Jobs to Fit Your Company

Executives must adjust the span of control for each key position and unit on the basis of how the company delivers value to customers. Consider Wal-Mart, which has configured its entire organization to deliver low prices. Wal-Mart's View Details
Keywords: by Robert Simons
  • 06 Nov 2012
  • First Look

First Look: November 6

is related to higher UK CEO pay; however, the effect is similar when UK firms have a listing in any foreign country implying a foreign listing effect not unique to the U.S. Product market relationships measured by the extent of sales in... View Details
Keywords: Sean Silverthorne
  • 08 Oct 2013
  • First Look

First Look: October 8

fundamental business model has not changed in more than 100 years: very smart outsiders go into organizations for a finite period of time and recommend solutions for the most difficult problems confronting their clients. But at traditional strategy-consulting firms,... View Details
Keywords: Sean Silverthorne
  • 30 Jul 2013
  • First Look

First Look: July 30

in supporting the emergence of "High Road" strategies that lead to better New Growth Path-related outcomes. It then focuses on creating a new set of data that can start shedding light on the empirical relevance of this... View Details
Keywords: Anna Secino
  • 05 Sep 2006
  • Research & Ideas

HBS Cases: Porsche’s Risky Roll on an SUV

A decade ago, Porsche, the luxury car company, found itself at a crossroads. Renowned for its classy (and expensive) sports cars, the firm had taken a hit in the wake of the 1987 stock market crash and suffered in great part due to Porsche's dependence on the U.S.... View Details
Keywords: by Martha Lagace; Auto; Manufacturing
  • December 2007 (Revised April 2008)
  • Case

Alltech...naturally

By: David E. Bell and Mary L. Shelman
Entrepreneur Pearse Lyons had built Alltech into the fastest growing company in the global animal health industry through innovative technology, creative marketing, and strong branding. Sel-Plex, a proprietary Alltech product, had shown important health benefits for... View Details
Keywords: Brands and Branding; Leadership Development; Customer Focus and Relationships; Expansion; Technological Innovation; Intellectual Property; Sales; Value Creation; Business Model; Growth and Development Strategy; Health Industry
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Bell, David E., and Mary L. Shelman. "Alltech...naturally." Harvard Business School Case 508-033, December 2007. (Revised April 2008.)
  • 2009
  • Working Paper

Gray Markets and Multinational Transfer Pricing

By: Romana L. Autrey and Francesco Bova
Gray markets arise when a manufacturer's products are sold outside of its authorized channels, for instance when goods designated for a foreign market are resold domestically. One method multinationals use to combat gray markets is to increase internal transfer prices... View Details
Keywords: Price; Multinational Firms and Management; Demand and Consumers; Distribution Channels; Business and Government Relations; Sales; Competitive Strategy
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Autrey, Romana L., and Francesco Bova. "Gray Markets and Multinational Transfer Pricing." Harvard Business School Working Paper, No. 09-098, February 2009. (Revised October 2009.)
  • 14 May 2008
  • Research & Ideas

Getting Down to the Business of Creativity

the transition to a more diversified product line based on the company's proprietary technologies. In one instance, Fuji manufactures protective film for flat panel displays from cellulose triacetate, the same material that is coated with chemicals to make analog film.... View Details
Keywords: by Julia Hanna; Retail; Apparel & Accessories; Fashion; Entertainment & Recreation
  • 01 Sep 2009
  • First Look

First Look: September 1

their stock recommendations when they have an educational link to the company. A simple portfolio strategy of going long the buy recommendations with school ties and going short buy recommendations without ties earns returns of 6.60% per... View Details
Keywords: Martha Lagace
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