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Show Results For
- All HBS Web
(5,030)
- People (32)
- News (1,163)
- Research (2,363)
- Events (33)
- Multimedia (61)
- Faculty Publications (1,683)
- November–December 2014
- Article
Accountable? The Problems and Solutions of Online Ad Optimization
By: Benjamin Edelman
Online advertising might seem to be the most measurable form of marketing ever invented.
Comprehensive records can track who clicked what ad—and often who saw what ad—to compare
those clicks with users' subsequent purchases. Ever-cheaper IT makes this tracking... View Details
Keywords: Online Advertising; Fraud; Optimization; Incentives; Digital Marketing; Contracts; Marketing Strategy; Organizational Design
Edelman, Benjamin. "Accountable? The Problems and Solutions of Online Ad Optimization." IEEE Security & Privacy 12, no. 6 (November–December 2014): 102–107.
- March 2008 (Revised March 2014)
- Case
By: Mikolaj Jan Piskorski, Thomas R. Eisenmann, Aaron Smith, David Chen and Brian Feinstein
As Facebook topped one billion monthly users in October 2012, the online social network continued to face questions about how best to monetize its surging traffic. The company could invest further in new advertising products, which represented the majority of the... View Details
- Program
Real Estate Management Program
value through healthy, sustainable, and climate-friendly design Deliver projects on time and on budget Build and contract with industry talent Expand your personal and professional network Extend your View Details
- 21 May 2009
- Working Paper Summaries
Do Friends Influence Purchases in a Social Network?
- 2014
- Book
Accelerate: Building Strategic Agility for a Faster-Moving World
By: John P. Kotter
Based on the award-winning article in Harvard Business Review, from global leadership expert John Kotter. It's a familiar scene in organizations today: a new competitive threat or a big opportunity emerges. You quickly create a strategic initiative in response and... View Details
Kotter, John P. Accelerate: Building Strategic Agility for a Faster-Moving World. Harvard Business Review Press, 2014.
- July 2023 (Revised July 2023)
- Background Note
Generative AI Value Chain
By: Andy Wu and Matt Higgins
Generative AI refers to a type of artificial intelligence (AI) that can create new content (e.g., text, image, or audio) in response to a prompt from a user. ChatGPT, Bard, and Claude are examples of text generating AIs, and DALL-E, Midjourney, and Stable Diffusion are... View Details
Keywords: AI; Artificial Intelligence; Model; Hardware; Data Centers; AI and Machine Learning; Applications and Software; Analytics and Data Science; Value
Wu, Andy, and Matt Higgins. "Generative AI Value Chain." Harvard Business School Background Note 724-355, July 2023. (Revised July 2023.)
- Article
Relational Pluralism Within and Between Organizations
By: Andrew Shipilov, Ranjay Gulati, Martin Kilduff, Stan Li and Wenpin Tsai
Relational pluralism exists when actors maintain multiple kinds of relationships with one another and develop multiple identities as a result. The outcomes of relational pluralism can include greater flexibility in building network ties, more stable exchange... View Details
Shipilov, Andrew, Ranjay Gulati, Martin Kilduff, Stan Li, and Wenpin Tsai. "Relational Pluralism Within and Between Organizations." Academy of Management Journal 57, no. 2 (April 2014): 449–459.
- Program
Behavioral Economics—Virtual
Expand your personal and professional network Extend your network by connecting and working with accomplished executives from various backgrounds, industries, and countries across the globe Build... View Details
- Program
High Potentials Leadership Program
personal goals Expand your personal and professional network Extend your network by living and working with accomplished executives from various backgrounds, industries, and countries across the globe Build... View Details
Is It Time to Rethink Globalized Supply Chains?
The COVID-19 pandemic has exposed the complex interdependencies of globalized supply chains. While these global multistage production networks had spread during a relatively benign environment of falling trade barriers and increasing interdependencies among... View Details
- 04 Jun 2007
- Research & Ideas
Is Health Care Making You Better—or Dead?
Regina Herzlinger is not afraid to call them as she sees them. And what she sees looking at the American health care industry is a bunch of killers. Not only are hospitals, insurers, employers, Congress, and academics killing health care, they are also killing real... View Details
- March 2014
- Teaching Note
Intuit QuickBooks: From Product to Platform
By: Andrei Hagiu and Elizabeth J. Altman
This case focuses on the challenges and opportunities faced by a successful incumbent organization attempting to transform a large portion of its business from a traditionally product-centric operating mode to a platform-based one that leverages network effects to... View Details
- 15 Oct 2019
- News
Goldman Sachs’ $500 Million Bet on Small Businesses
- July 2024
- Case
Google Stadia: Game On or Game Over?
By: Derek C. M. van Bever and Akshat Agrawal
This case explores Google leadership's decision to pursue its cloud gaming innovation, Google Stadia, following disappointing early uptake by premium videogamers, the segment of the market that Google had targeted. Google had invested substantial resources and time... View Details
Keywords: Technological Innovation; Product Development; Leadership; Segmentation; Corporate Entrepreneurship; Video Game Industry
van Bever, Derek C. M., and Akshat Agrawal. "Google Stadia: Game On or Game Over?" Harvard Business School Case 325-024, July 2024.
- 08 Jul 2014
- News
Reframing infrastructure: It's really mobility
- 03 Mar 2011
- Research & Ideas
HBS Faculty on Revolution in the Middle East and North Africa
and North Africa have been referred to as "Revolution 2.0." The term admittedly ignores the vast history and evolution of governmental transitions over the ages, but these protests are nevertheless clearly influenced by network... View Details
- August 2007 (Revised May 2009)
- Case
PlaNet Finance: Broad Scope in Microfinance
By: Andrei Hagiu and Elena Corsi
PlaNet Finance was a French NGO providing technical support and training services to microfinance institutions (i.e., institutions providing financial services to the poor) and other microfinance actors, rating of microfinance institutions and management, and advisory... View Details
Keywords: Financial Institutions; Microfinance; Growth Management; Networks; Non-Governmental Organizations; Service Industry; France
Hagiu, Andrei, and Elena Corsi. "PlaNet Finance: Broad Scope in Microfinance." Harvard Business School Case 708-441, August 2007. (Revised May 2009.)
- 01 Sep 2009
- First Look
First Look: September 1
http://www.springerlink.com/content/978-3-642-03109-0 Sell Side School Ties Authors:Lauren H. Cohen, Christopher J. Malloy, and Andrea Frazzini Publication:Journal of Finance (forthcoming) Abstract We study the impact of social networks... View Details
Keywords: Martha Lagace
- Web
Faculty & Advisors | MBA
Co-Director of Harvard Stem Cell Institute Program Advisors Students have access to a network of program advisors who serve as mentors, speakers, and career advisors for the community. Christiana (Chris) Bardon MBA ‘03, Harvard... View Details