Publications
Publications
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- All HBS Web
(5,669)
- Faculty Publications (1,380)
- May 1993
- Case
Patient Transfusion Services Lab of Central Blood Bank
By: James L. Heskett
The vice president of the Lab and Clinical Services at Central Blood Bank is faced with the challenge of convincing a hospital to use economical shared patient transfusion testing services. View Details
- May 1993
- Teaching Note
Alexander Hospital Gift Shoppe TN
- May 1993
- Teaching Note
Lourdville Health Center TN
- May 1993
- Teaching Note
Nasus Clinic TN
- February 1993 (Revised March 1995)
- Case
Bernd Sterzel at the IVth Medizinische Klinik (A)
By: Linda A. Hill
After 10 years of running a small laboratory at Yale Medical School, Dr. R. Bernd Sterzel assumes leadership of a nephrology clinic in Nurnberg and Erlangen, Germany. In his ambitious efforts to transform the clinic into a leading academic research institution, he... View Details
- February 1993 (Revised August 1995)
- Case
Medicare Payment for Drugs and Medical Devices
- October 1992 (Revised September 1993)
- Case
Nopane Advertising Strategy
By: David E. Bell
Nopane is a proprietary drug that sells in much of the United States. It faces substantial competition. The brand manager is undertaking an experiment to determine whether ad copy should be emotional-based or rational-based. The data and associated regression results... View Details
- September 1992 (Revised October 1992)
- Case
Massachusetts General Hospital: Cancer Research Center
By: Ray A. Goldberg and Eve Stacey
- July 1992 (Revised March 1994)
- Teaching Note
Beverly Hospital and North Shore Birth Center TN
- June 1992
- Teaching Note
New England Critical Care, Inc., Teaching Note
- June 1992
- Teaching Note
U.S. Health Care Systems, Prospectus and Maxicare Health Plans, Inc., Teaching Note
- June 1992
- Teaching Note
Visiting Nurse Service of New York, Teaching Note
- May 1992
- Teaching Note
Hospital Corp. of America and McLean Hospital, Teaching Note
- April 1992 (Revised June 1993)
- Case
American Nursing Services, Inc.
By: Leonard A. Schlesinger and Roger H. Hallowell
P.K. Scherle, R.N., founder, president, and owner, struggles with her successful business and focuses on either growth or enhanced profitability. View Details
- December 1991
- Teaching Note
Managing Health Care at Ford Motor Co., Teaching Note
By: George C. Lodge
- October 1991 (Revised November 1992)
- Case
Managing Health Care at Ford Motor Co.
By: George C. Lodge and Malcolm S. Salter
- October 1991 (Revised August 2000)
- Case
Becton Dickinson & Company: VACUTAINER Systems Division (Condensed)
By: V. Kasturi Rangan and Frank V. Cespedes
Becton Dickinson, a phenomenally successful company with an 80% market share in the blood collection needles and syringes market faces a change in the customer buying environment (cost containment pressures at hospitals). This forces a reevaluation of the company's... View Details
- September 1991 (Revised August 1994)
- Background Note
Note on Pharmaceutical Industry Regulation
Traces the evolution of U.S. regulatory policy towards the pharmaceutical industry over the course of the twentieth century. A major theme is the steady shift away from a policy of 'let the buyer beware' to the creation of a complex and time-consuming review process,... View Details