creativity - Publications - Faculty & Research

September 2019
Case

Alex Atala: Bringing Brazil to the World

By: Boris Groysberg, Priscilla Zogbi and Ruth Costas

Brazilian Michelin-star chef Alex Atala managed four restaurants, a foundation advocating for the environment, and a seminar focused on food and sustainability. His new initiative was opening a hotel. View Details

Keywords: Hospitality Industry; Environment; Sustainability; Management; Innovation; Entrepreneurship; Innovation and Management; Creativity; Leadership Style; Situation or Environment; Food and Beverage Industry; Tourism Industry; Latin America; Brazil

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2017
Mimeo

Innovation in Tradition: Rural Livelihood Creation in the Indian Craft Sector

By: Mukti Khaire, Shashank Shah and Kundan Madireddy

This publication is a study of the Indian Crafts Sector. It is an outcome of the team's research, engagement, and interactions with over 75 crafts enterprises across India. It documents the research process, insights generated, the impact, and policy recommendations... View Details

Keywords: Jobs and Positions; Creativity; Business and Community Relations; Rural Scope; India

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Portrait Project

Matthew Mahoney

When the Dalai Lama suggests we approach love and cooking with reckless abandon, he underlines the role of creativity - of dreaming beyond our current selves - in creating happiness. There's a seat belt, though, a restrainer that limits... View Details

Career Coach

Amber Wade

Amber is a marketing, brand and creative strategy vet with experiences spanning consumer tech (Microsoft), consumer packaged goods (Unilever) and most recently media and entertainment (creative agency). She’s ready to help anyone looking... View Details

18 Oct 2011
First Look

First Look: October 18

Original Thinkers Can Be More Dishonest Authors:F. Gino and D. Ariely Publication:Journal of Personality and Social Psychology (forthcoming) Abstract Creativity is a common aspiration for individuals, organizations, and societies. Here,... View Details

Keywords: Sean Silverthorne

01 Oct 1996
News

New Releases

feedback on progress toward those goals. Creativity in Context by Teresa M. Amabile (Westview Press) This update of HBS professor Teresa Amabile's classic 1983 book, The Social Psychology of Creativity, includes extensive new theoretical... View Details

01 Oct 2002
News

Faculty Research Symposium

Pay Check: Equity-Based Compensation and Incentives Creativity in a Crunch Nobody's Perfect. Now What? Last spring, a special symposium was held on campus in celebration of faculty research. The one-day event, sponsored by the Division of... View Details

Article

Does 'Could' Lead to Good? On the Road to Moral Insight

By: Ting Zhang, Francesca Gino and Joshua D. Margolis

Dilemmas featuring competing moral imperatives are prevalent in organizations and are difficult to resolve. Whereas prior research has focused on how individuals adjudicate among these moral imperatives, we study the factors that influence when individuals find... View Details

Keywords: Moral Insight; Ethical Dilemma; Could Mindset; Divergent Thinking; Moral Sensibility; Creativity; Decision Choices and Conditions

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Teaching Interest

Overview

By: Christina M. Wallace

Christina Wallace teaches Launching Tech Ventures in the second-year MBA program and is co-course head for The Entrepreneurial Manager in the first-year MBA program. She created an Entrepreneurial Marketing course for HBS Online and regularly teaches entrepreneurship,... View Details

Keywords: Innovation and Management; Entrepreneurship; Marketing; Marketing Communications; Creativity; Communication Strategy

Article

The Implications of Working Without an Office

By: Ethan Bernstein, Hayley Blunden, Andrew Brodsky, Wonbin Sohn and Ben Waber

In early 2020, the world began what is undoubtedly the largest work-from-home experiment in history. Now, as countries reopen but COVID-19 remains a major threat, organizations are wrestling with whether and how to have workers return to their offices. Business leaders... View Details

Keywords: Remote Work; Work From Home (WFH); Employees; Working Conditions; Health Pandemics; Performance Productivity; Creativity

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autumn 1993
Article

Motivational Synergy: Toward New Conceptualizations of Intrinsic and Extrinsic Motivation in the Workplace

By: T. M. Amabile

The foundation for a model of motivational synergy is presented. Building upon but going beyond previous conceptualizations, the model outlines the ways in which intrinsic motivation (which arises from the intrinsic value of the work for the individual) might interact... View Details

Keywords: Motivation and Incentives; Theory; Creativity; Situation or Environment; Organizational Culture

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01 Sep 2009
News

Outtakes with Russ Wilcox

The care and feeding of scientists: “The most important thing is to care about their passions. As a manager, it’s important to be curious. For instance, your heart must become incredibly excited about a new polymer synthesis technique. View Details

Keywords: Management, Scientific, and Technical Consulting Services; Professional Services

Glenn L. Martin

Martin created the largest pre-World War II airplane manufacturing firm in America. He was the creative inventor of numerous airplanes mostly designed for military purposes (e.g. the famous B-10 bomber, B-26 and huge “Clipper” seaplanes).... View Details

Keywords: Automotive & Aerospace

George S. Parker

Designing and selling "parlor" or board games since he was seventeen, Parker, along with his brother, founded Parker Brothers, maker of the world's most popular games, including Monopoly. Parker was known for his creativity in... View Details

Keywords: Fabricated Goods

07 Oct 2024
News

On the Move: Nikos Bartzoulianos (MBA 2008)

the Electrolux Group’s headquarters in Stockholm, Sweden. How did you get into marketing? At HBS, the courses I excelled at were in marketing—Consumer Marketing with Professors Gail McGovern and Youngme Moon, and Strategic Marketing in View Details

Jerry Della Femina

Della Femina was part of a new breed of executives that shook up the staid world of advertising in the late sixties. Wildly creative and eccentric, Della Femina pushed the envelope of provocative advertising throughout his career. He... View Details

Keywords: Services

2008
Working Paper

Wellsprings of Creation: How Perturbation Sustains Exploration in Mature Organizations

By: David James Brunner, Bradley R. Staats, Michael L. Tushman and David M. Upton

Organizations struggle to balance simultaneous imperatives to exploit and explore, yet theorists differ as to whether exploitation undermines or enhances exploration. The debate reflects a gap: the missing mechanism by which organizations break free of old routines and... View Details

Keywords: Disruption; Innovation and Management; Business Processes; Opportunities; Creativity

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Though his wife Helen was the creative genius behind JWT’s ad campaigns, Resor was a pioneer in the business of advertising. Under his leadership, JWT became a leader, not only in print advertising, but also in radio advertising and... View Details

Keywords: Services

25 Aug 2022
News

Turning Point: Dream Weaver

priority to help as many people as I could while working at MGM. Creative Artists Agency was still very new, and their agents had restricted expense accounts, so I always made sure to invite my friends at CAA to screenings so they could... View Details

Keywords: career; life experience; Hollywood; movies; film