Publications

fall 1975
Article

Analysis and Control of Nurse Staffing

By: Robert S. Kaplan

Keywords: Health Industry

September 1975 (Revised June 1983)
Background Note

Note on the Structural Analysis of Industries

By: Michael E. Porter

Provides a framework for the analysis of industry structure. Identifies the major structural features that influence the profit potential in industries and some illustrative implications of these for strategy formulation. Can be used as a reference note for business... View Details

Keywords: Industry Structures; Business Strategy; Profit

April 1975 (Revised November 1984)
Case

Enzone Petroleum Corp.

By: Thomas R. Piper

A large integrated oil company is debating whether to switch from a single hurdle rate to multiple hurdle rates for project analysis purposes. Raises questions on: 1) determination of the cost of equity; 2) the usefulness of multiple hurdle rates to adjust for project... View Details

Keywords: Risk and Uncertainty; Cost; Investment Return; Equity; Capital Budgeting; Energy Industry

March – April 1975
Article

Social Cost/Benefit Analysis for MNC's

By: L. T. Wells Jr.

Keywords: Cost; Society

September 1974 (Revised July 1979)
Background Note

A Note on Process Analysis

By: Paul W. Marshall

Provides an introductory note to production processes and the use of flow diagram. View Details

Keywords: Production; Management Analysis, Tools, and Techniques

June 1974 (Revised April 1983)
Background Note

Note on Marketing Arithmetic and Related Marketing Terms

By: James L. Heskett and Theodore Levitt

A basic note to be used at the beginning of the introductory marketing course to familiarize students with the arithmetic techniques, concepts, and terms that are typically employed in the analysis of a first year marketing case. View Details

Keywords: Marketing

October 1973 (Revised May 1983)
Case

Zenith Radio Corp. (A)

By: Robert H. Hayes

Provides an analysis of capital investment (new plant and equipment), production, and operations management. View Details

Keywords: Management; Capital; Investment; Production; Infrastructure

September 1972 (Revised February 1984)
Case

Blanchard Importing and Distribution Co., Inc.

By: Paul W. Marshall

Illustration of the two main types of errors resulting from use of the economic order quantity (EOQ) as a tool in production scheduling. Designed to permit class discussion to begin with a consideration of one common type of mistake, errors in calculation of the EOQ... View Details

Keywords: Mathematical Methods; Production; Debates; Management Analysis, Tools, and Techniques

September 1972 (Revised August 1989)
Background Note

Simple Economic Tools for Strategic Analysis

By: Joseph L. Bower

Keywords: Management Analysis, Tools, and Techniques

Article

The Efficacy of a Comprehensive Health Project: An Empirical Analysis

By: Robert S. Kaplan, Lester Lave and Samuel Leinhardt

Keywords: Health; Theory; Outcome or Result

December 1971 (Revised November 1975)
Background Note

Note on Decision Analysis

By: Paul W. Marshall

Keywords: Decision Making; Management Analysis, Tools, and Techniques

November – December 1969
Article

Systems Analysis for Social Decisions

By: Joseph L. Bower

Keywords: Decision Making; Society; Theory

2018
Chapter

Are Licensing Markets Local? An Analysis of the Geography of Vertical Licensing Agreements in Bio-Pharmaceuticals

By: Juan Alcacer, John Cantwell and Michelle Gittelman

As the value chain of the pharmaceutical industry disaggregates, upstream discovery is increasingly carried out by small research-specialized firms while downstream development, testing and marketing is conducted by global pharmaceutical firms. Licensing plays an... View Details

Keywords: Geographic Location; Local Range; Rights; Research and Development; Biotechnology Industry; Pharmaceutical Industry

Teaching Interest

Business Analysis and Valuation Using Financial Statements

By: Suraj Srinivasan

This course provides hands-on experience in financial statement analysis. Students are exposed to tools of financial analysis, theoretical concepts, and practical valuation issues. By the end of the course, students become comfortable with using firms' financial... View Details

Research Summary

Competing business models

By: Ramon Casadesus-Masanell

Building on the literatures on competitive positioning and the theory of industrial organization, my work seeks to tackle previously unaddressed questions by studying situations where firms compete in dissimilar ways. Some examples of these questions include:View Details

Research Summary

Corporate Reputation

By: Stephen A. Greyser

Stephen A. Greyser is undertaking an empirical analysis of corporate reputation based on interviews conducted by Opinion Research Corporation with more than four thousand executives in nineteen countries. His study is examining public awareness of, familiarity with,... View Details

Other Unpublished Work

Cross Sectional Analysis of Phantom Products at Retail Stores

By: Zeynep Ton and Ananth Raman

Keywords: Distribution; Logistics; Retail Industry