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Show Results For
- All HBS Web
(1,923)
- News (344)
- Research (1,268)
- Events (10)
- Multimedia (26)
- Faculty Publications (849)
- 12 PM – 1 PM EDT, 25 Apr 2017
- Webinars: Trending@HBS
A Recipe for Digital Disruption
In recent years, a new wave of digital disruption has been taking over the Internet. In this talk, Associate Professor Teixeira will show how a variety of firms, both incumbents and startups, are using digital technologies to break the bonds between activities that... View Details
- September 2023
- Case
The Rise and Fall of FTX
In November 2022, Sam Bankman-Fried's multi-billion-dollar crypto exchange, FTX, collapsed, wiping out investors and throwing the crypto industry into disarray. As FTX's founder and CEO, Bankman-Fried developed a reputation for his unerring business sense and... View Details
Keywords: Cryptocurrency; Crime and Corruption; Financial Statements; Misleading and Fraudulent Advertising; Insolvency and Bankruptcy; Corporate Governance; Governing Rules, Regulations, and Reforms; Failure; Restructuring; United States; Hong Kong; Bahamas
Dey, Aiyesha, Jonas Heese, Joseph Pacelli, and Max Hancock. "The Rise and Fall of FTX." Harvard Business School Case 124-014, September 2023.
- 19 Sep 2016
- News
A Streamlined Time Inc.
only do we create this amazing, premium content, and we also produce at scale, but at the same time, we’re actually taking that content and layering on top of it technology and data insights and targeting opportunities that are creating a whole slew of new... View Details
- December 2004 (Revised October 2005)
- Case
Hasbro Games -- POX (A)
By: David B. Godes and Elie Ofek
Hasbro's newest toy is so unique it requires a unique launch strategy. Comparing traditional media (TV, print) with a non-traditional viral campaign, Matt Collins must weigh the risks and benefits of doing things the way they've always been done or blazing a new path... View Details
Keywords: Risk and Uncertainty; Cost vs Benefits; Marketing Strategy; Advertising Campaigns; Product Launch; Innovation and Invention; Entertainment and Recreation Industry
Godes, David B., and Elie Ofek. "Hasbro Games -- POX (A)." Harvard Business School Case 505-046, December 2004. (Revised October 2005.)
Jerry Yang
money in 1995, Yang and Filo launched the search engine, Yahoo! By including advertising on their site (one of the first to do so) and by structuring deals with Netscape Navigator and others, Yahoo has been able to profitably grow... View Details
Keywords: Computers & Electronics
Cyrus H. K. Curtis
Curtis pioneered many tactics that are hallmarks of modern magazine publishing including securing large-scale advertising revenue by building mass circulation through low subscription prices, introducing market research for target... View Details
Keywords: Publishing & Print Media
- 14 Sep 2007
- Research & Ideas
How to Profit from Scarcity
Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.Marketers are trained to match supply to demand. Everything that consumers need should be... View Details
- June 2015
- Article
Does Google Leverage Market Power Through Tying and Bundling?
By: Benjamin Edelman
I examine Google's pattern and practice of tying to leverage its dominance into new sectors. In particular, I show how Google used these tactics to enter numerous markets, to compel usage of its services, and often to dominate competing offerings. I explore the... View Details
Keywords: Competition; Antitrust; Google; Tying; Bundling; Competitive Strategy; Search Technology; Law; Advertising Industry; Advertising Industry
Edelman, Benjamin. "Does Google Leverage Market Power Through Tying and Bundling?" Journal of Competition Law & Economics 11, no. 2 (June 2015): 365–400.
- 07 Jun 2016
- Op-Ed
Can Brand Trump Win a Presidency?
In the marketplace, Brand Trump is authentic. It stands for aspiration and success, but more the ostentatious and flashy success that appeals to the newly wealthy, the entrepreneur, the outsider. For these consumers, brand Trump clearly delivers; Trump hotels, and... View Details
Charles H. Steinway
Following behind his Uncle William, Charles Steinway focused on the business side of his family’s growing piano empire. Charles introduced the company’s first modern advertising campaign and personally took control of the European... View Details
Keywords: Fabricated Goods
William M. Rosson
Shunning critics, Rosson introduced two new smokeless tobacco products in the early eighties – Hawken moist snuff and Levi Garrett shredded tobacco. Through targeted advertising and promotions, these products went on to capture 25% of the... View Details
Keywords: Food & Tobacco
- 03 Mar 2014
- Research & Ideas
Facebook’s Future
what we need right now. If I walk down the street and feel hungry, for example, Facebook will suggest a set of friends who live nearby and seem available and then advertise a restaurant that we all might like. Or if my nanny suddenly... View Details
Keywords: by Mikolaj Piskorski
- Web
Digital Exhibits | Baker Library
the day-to-day activities of American traders in the treaty ports. The Art of American Advertising, 1865-1910 A burgeoning advertising industry in the U.S. reached a national audience through innovative printing technologies and marketing... View Details
- December 2009 (Revised March 2025)
- Case
Phreesia: The Patient Intake Company
By: Regina E. Herzlinger, Sunaina Yarlagadda and Brian L. Walker
How should the co-founders of an organization that provides patient sign-in and billing services scale their company after five years of successfully targeting small private physician practices? Phreesia had deployed a direct mail and sales force strategy that resulted... View Details
Herzlinger, Regina E., Sunaina Yarlagadda, and Brian L. Walker. "Phreesia: The Patient Intake Company." Harvard Business School Case 310-066, December 2009. (Revised March 2025.)
- May 2010
- Article
Optimal Auction Design and Equilibrium Selection in Sponsored Search Auctions
By: Benjamin Edelman and Michael Schwarz
We characterize the optimal (revenue maximizing) auction for sponsored search advertising. We show that a search engine's optimal reserve price is independent of the number of bidders and independent of the rate at which click-through rate declines over positions. We... View Details
Edelman, Benjamin, and Michael Schwarz. "Optimal Auction Design and Equilibrium Selection in Sponsored Search Auctions." American Economic Review 100, no. 2 (May 2010): 597–602. (First circulated in 2006 as Optimal Auction Design in a Multi-unit Environment: The Case of Sponsored Search Auctions. Reprinted in The Economics of E-Commerce, Michael Baye and John Morgan, editors, 2016.)
- 01 Feb 2001
- News
Ready for Take-Off
marketplace matching educational institutions with student-loan lenders and lenders with secondary markets. Caroline A. Oberg (MBA '98) of ODAC, Inc., a software solution transforming the advertising media procurement process. Kristin S.... View Details
Keywords: Spingboard
- spring 1981
- Article
From Competitor to Consumer: The Changing Focus of Federal Regulation of Advertising, 1914-1938
By: R. S. Tedlow
Tedlow, R. S. "From Competitor to Consumer: The Changing Focus of Federal Regulation of Advertising, 1914-1938." Business History Review 55, no. 1 (spring 1981).
- 01 Feb 1999
- News
More Than a Business
when an advertising director position became available at Black Enterprise the summer after he graduated, Graves threw his own résumé into the ring. "My father had always lamented that he couldn't find good salespeople, and although I... View Details
Keywords: Jeffrey Lazar
Philip K. Wrigley
halted production, he continued his father’s trend of quirky advertising schemes, allowing the gum to rise to extreme levels of popularity in the post-war years. View Details
Keywords: Food & Tobacco
Adolphus W. Green
Green was instrumental in organizing over 40 Midwestern bakeries to form the National Biscuit Company in 1898, which became the basis for the present day Nabisco. When Green organized the firm, its only product was a cracker, the Uneeda biscuit. Green introduced new... View Details
Keywords: Food & Tobacco