Publications
Publications
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(4,990)
- Faculty Publications (1,357)
- September 1991 (Revised November 1997)
- Case
Gillette's Launch of Sensor
By: Pankaj Ghemawat and Benjamin C. Esty
The introduction of the Sensor Shaving System, one of the biggest product launches ever, forced Gillette to reevaluate its strategy in its shaving and non-shaving business. It had to decide whether to go ahead with the launch and if so, at what scale. Permits analysis... View Details
- September 1991 (Revised January 1998)
- Case
Chaparral Steel: Rapid Product and Process Development
By: Dorothy Leonard-Barton and Gil Preuss
One of the nation's foremost mini-mills' core competence is the rapid realization of technology into products. This case describes the development of a highly innovative casting technique and features the role of the company's culture in achieving its goals. The... View Details
- February 1991
- Case
Burlington Northern: The ARES Decision (A)
By: Julie H. Hertenstein and Robert S. Kaplan
Burlington Northern's decision whether to invest in ARES, an automated train control system, is a ($350 million) strategic investment in information technology. Although set in a service industry (railroad) the issues around this decision arise in many organizations... View Details
- December 1990
- Case
Allen-Bradley's ICCG: Repositioning for the 1990s
By: Nitin Nohria
Allen-Bradley's Industrial Computer and Communication Group (ICCG) underwent a period of rapid transformation in the 1980s, instituting a wide array of innovations from product development to information systems. In 1990 the Ohio-based group announced a major... View Details
- March 1990
- Article
Technology, Organizations and Innovation: An Introduction
By: Michael Tushman and R. Nelson
- February 1990 (Revised June 1990)
- Case
Prudential: Organizing for Technology Innovation (B)
- 1 Nov 1989
- Conference Presentation
Computer Supported Cooperative Work: A Field Study on Organization Assimilation of Innovation
By: L. M. Applegate
- July 1989 (Revised July 1990)
- Case
Prudential: Organizing for Technology Innovation (A)
- 1989
- Chapter
Collaborative Arrangements and Global Technology Strategy: Some Evidence from the Telecommunications Equipment Industry
By: Gary P. Pisano and David Teece
- 1989
- Chapter
The Future Evolution of the Central Office Switching Industry
By: Jerry A. Hausman and Elon Kohlberg
- December 1988
- Article
Strategic Responses to Automobile Emissions Control: A Game-Theoretic Analysis
By: Dennis Yao
This paper examines the dynamics of standard-setting regulation under technological uncertainty and asymmetric information about technological capability. A two-period model which allows fully strategic action is developed and applied to the regulation of automobile... View Details
- January 1987 (Revised February 1992)
- Case
New Technology at World Aluminum Corp.: The Jumping Ring Circulator
- April 1985
- Case
SEEQ Technology--1984
By: Kim B. Clark
Examines a decision about product and process technology facing a small, three-year old semiconductor company. The company must decide between pursuing a well-defined technology (N-MOS) with significant short-term advantages or an advanced technology (CMOS) that has... View Details