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  • September 2023 (Revised September 2023)
  • Supplement

On

By: Ramon Casadesus-Masanell, Karolin Frankenberger, Sascha Mader, Jordan Mitchell and Karen Elterman
Slides to support the teaching of the On case, 723-430. On is a premium performance running shoe company founded in Switzerland in 2010. The company rapidly gained traction through its unique CloudTec cushioning technology, its innovative midsole plate called the... View Details
Keywords: Brands and Branding; Business Growth and Maturation; Business Model; Business Startups; Business Strategy; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customer Focus and Relationships; Customer Satisfaction; Digital Marketing; Disruptive Innovation; Distribution Channels; Entrepreneurship; Environmental Sustainability; Global Strategy; Initial Public Offering; Innovation and Invention; Innovation Strategy; Market Entry and Exit; Marketing Strategy; Product Design; Product Development; Product Marketing; Social Media; Strategy; Supply Chain Management; Technological Innovation; Apparel and Accessories Industry; Consumer Products Industry; Manufacturing Industry; Retail Industry; Sports Industry; Europe; Germany; Switzerland; United States
Related
  • 24 Apr 2007
  • First Look

First Look: April 24, 2007

traditional handicraft artisans in rural India. Established in 1960 as an exporter of home furnishings, Fabindia has grown as a consumer-facing retailer of apparel, home furnishings, organic food, and body care products, and has plans to expand further. Given their... View Details
Keywords: Sean Silverthorne
  • 17 Nov 2020
  • In Practice

How Retailers Can Thrive in a Shopping Season Like No Other

stronger demand for home goods and furnishings. Many retailers may be wary about excess inventory and will pare back their ordering. The COVID-19 pandemic is also adversely affecting the supply chains of... View Details
Keywords: by Danielle Kost; Retail
  • 22 Nov 2022
  • Blog Post

Alumni Leaders on Decarbonization Strategies for Combatting Climate Change

government. The renewables world has significantly changed in the past 5 to 10 years though – our scientists and engineers have delivered massive design improvements and our manufacturing and supply chain... View Details
  • 10 Mar 2009
  • First Look

First Look: March 10, 2009

Chain Planning: A Case Study of Sales and Operations Planning (revised) Authors: Rogelio Oliva and Noel H. Watson Abstract In most organizations, supply chain planning is a... View Details
Keywords: Martha Lagace
  • 21 Dec 2022
  • News

HBS Community Comes Together in Wake of Ukraine Invasion

decreased supply of traditional food exports of wheat and corn from Russia and Ukraine will also result in rising prices, Shih said. "You'll pay more for everything that uses wheat and corn and flour.” Harvard Ukrainian Research... View Details
  • 01 Sep 2012
  • News

On a Sound Track

that is relevant in Shanghai, Panama, South Africa, Europe, or wherever. The United States is one big market. Contrast that with Europe, where we have a central office, but where there are lots of different markets that require different strategies and investments. Our... View Details
Keywords: Deborah Blagg; audio accessories; Sporting Goods, Hobby, Musical Instrument, and Book Stores; Retail Trade
  • 17 Sep 2013
  • First Look

First Look: September 17

to Operational Failures in Hospitals By: Tucker, Anita L., W. Scott Heisler, and Laura D. Janisse Abstract—The performance gap between hospital spending and outcomes is indicative of inefficient care delivery. Operational failures-breakdowns in internal View Details
Keywords: Sean Silverthorne
  • 19 Jun 2007
  • First Look

First Look: June 19, 2007

http://www.hbs.edu/research/pdf/07-051.pdf Alignment in Cross-Functional and Cross-Firm Supply Chain Planning Authors:Santiago Kraiselburd and Noel Watson Abstract In this paper, we seek to use quantitative... View Details
Keywords: Martha Lagace
  • August 2019 (Revised February 2020)
  • Case

New Hope Liuhe: Building an Integrated Agri-Food Business

By: Forest L. Reinhardt, Shu Lin, Natalie Kindred and Nancy Hua Dai
In October 2018, LIU Chang (Angela), chairman of Beijing-based New Hope Liuhe (NHL), was considering the strategy of the firm. With $9 billion in sales and a presence in nearly 20 countries, NHL was China’s largest animal feed producer and a major pork and poultry... View Details
Keywords: Strategy; Corporate Strategy; Food; Agribusiness; Expansion; Diversification; Growth Management; Consumer Behavior; Change Management; Entrepreneurship; Organizational Structure; Organizational Change and Adaptation; Government and Politics; Animal-Based Agribusiness; Transformation; Volatility; Business Cycles; Goods and Commodities; Supply Chain; Product; Agriculture and Agribusiness Industry; Food and Beverage Industry; China; Asia
Related
  • September 2023 (Revised May 2025)
  • Teaching Note

On

By: Ramon Casadesus-Masanell, Karolin Frankenberger, Sascha Mader, Jordan Mitchell and Karen Elterman
Teaching Note for "On," HBS Case No. 723-430. On is a premium performance running shoe company founded in Switzerland in 2010. The company rapidly gained traction through its unique CloudTec cushioning technology, its innovative midsole plate called the Speedboard, and... View Details
Keywords: Brands and Branding; Business Growth and Maturation; Business Model; Business Startups; Business Strategy; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customer Focus and Relationships; Customer Satisfaction; Digital Marketing; Disruptive Innovation; Distribution Channels; Entrepreneurship; Environmental Sustainability; Global Strategy; Initial Public Offering; Innovation and Invention; Innovation Strategy; Market Entry and Exit; Marketing Strategy; Product Design; Product Development; Product Marketing; Social Media; Strategy; Supply Chain Management; Technological Innovation; Apparel and Accessories Industry; Consumer Products Industry; Manufacturing Industry; Retail Industry; Sports Industry; Europe; Germany; Switzerland; United States
Related
  • 21 May 2019
  • Cold Call Podcast

If the Key to Business Success Is Focus, Why Does Amazon Work?

Keywords: Re: Sunil Gupta; Retail
  • 01 Mar 2004
  • News

New Horizons for Iraq

supply chain and its parallels to the business world. It was a long deployment; the fact that we didn’t experience a single loss of life is an awesome testament to the training and stamina of the crew. The... View Details
Keywords: Garry Emmons; James E. Aisner; Julia Hanna; National Security and International Affairs; Government
  • Web

Climate Symposium 2024: Confronting Reality, Celebrating Innovation - Blog - Business & Environment

Blog Blog Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author HBS Faculty Author HBS Staff Author Staff Author Students Topics Topics Accelerating Climate Solutions Conference 2023 Alumni Alumni Programs Alumni in Climate Networking Series Business... View Details
  • 28 May 2013
  • Research & Ideas

Can LEGO Snap Together a Future in Asia?

Both the managers and the students had to consider areas of potential risk for LEGO in Asia, including: Uncertainty of market growth forecasts. LEGO senior director John Kelley argues in the case that to supply the most optimistic sales... View Details
Keywords: by Kim Girard; Entertainment & Recreation
  • 11 May 2010
  • First Look

First Look: May 11

tailor-made to the needs of each country's political, social, and economic priorities. Supplements the case "Nestlé's Milk District Model: Economic Development for a Value-Added Food Chain and Improved Nutrition." Purchase this... View Details
Keywords: Martha Lagace
  • 22 Aug 2006
  • First Look

First Look: August 22, 2006

authors describe how organizational biases arise from the different incentives, agendas, and blind spots of the various functional areas of a business, and how they compromise forecast accuracy and disrupt the supply View Details
Keywords: Martha Lagace
  • 30 Oct 2005
  • Research & Ideas

Tuning Jobs to Fit Your Company

customize products and respond to customers. Regional managers take responsibility for sales, product development, distribution, and manufacturing. As a consequence, the spans of control for managers back at the head office are relatively narrow, covering only... View Details
Keywords: by Robert Simons
  • 01 Nov 1999
  • Lessons from the Classroom

What’s Next & So What? Leading in the 21st Century

Indeed, many of the leaders we've celebrated over the last decade or two made their organizations competitive by instituting fairly linear improvements, such as reengineering, supply chain management,... View Details
Keywords: by Staff
  • 30 Sep 2014
  • First Look

First Look: September 30

supply chain factories' adherence to the global labor standards embodied in codes of conduct imposed by multinational buyers. We find that suppliers are more likely to adhere when they are embedded in states... View Details
Keywords: Sean Silverthorne