Publications

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Mid-US - Global

world’s largest manufacturers of motion and control technologies, did something unusual for an industrial company: it created a purpose statement. Even though it already had a clear business strategy and longstanding culture of empowering... View Details

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2023 Reunion Presentations - Alumni

Info As businesses grow, founders lose their ability to set direction through informal interactions. They increasingly rely on formal structures and systems to implement their strategies and hold employees accountable. Yet many View Details

24 Apr 2007
First Look

First Look: April 24, 2007

increase the quality and impact of faculty research. With roles and boundaries clear, such on-going relationships with firms, particularly those rooted in executive education venues, increase the insightfulness of our research questions... View Details

Keywords: Sean Silverthorne

April 2004
Case

Marks & Spencer: The Phoenix Rises - A Multimedia Case Study

By: Joseph L. Bower

Enables students to interactively research the steps Marks & Spencer's top executives took to restore prosperity and explore in depth the major issues remaining. The perspective is that of Luc Vandevelde, who arrived at the venerable U.K. retailer in 2001, and that of... View Details

Keywords: Brands and Branding; Corporate Strategy; Management Teams; Retail Industry; United Kingdom

October 1988 (Revised May 1990)
Case

Ford Motor Co.: The Product Warranty Program (A)

Raises powerful issues concerning product warranty policy as a strategic marketing variable. Also raises several exciting issues concerning the role of product policy in competitive battles, product line issues, interfunctional coordination issues, and some ethical... View Details

Keywords: Competition; Marketing Strategy; Insurance; Product; Policy; Manufacturing Industry; Auto Industry; United States

01 Oct 2001
Research & Ideas

How To Make Restructuring Work for Your Company

attracting new business from corporate and retail customers. The merger was therefore also viewed as a vehicle for increasing top-line revenue growth. Internal cost cutting alone would not have enabled either bank to achieve this second goal. Scott Paper's chief... View Details

Keywords: by Stuart C. Gilson

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Topics - HBS Working Knowledge

Model (23) Business Offices (4) Business Plan (2) Business Processes (4) Business Startups (39) Business Strategy (31) Business Units (1) Business Ventures (153) Business and Community Relations (8) Business and Government Relations (44)... View Details

November 2001
Case

Korea-Tender

By: Das Narayandas and Kate Attea

Korea-Tender is a closed-bidding auction company trying to break even and must select the best opportunity to increase membership and revenue. It can continue its current model with heavy advertising, try to modify its costs, or develop an additional business model... View Details

Keywords: Auctions; Business Model; Advertising; Business Startups; Problems and Challenges; Marketing Strategy; Revenue; Growth and Development Strategy

July–August 2013
Article

Six Ways to Sink a Growth Initiative

By: Donald L. Laurie and J. Bruce Harreld

The conventional wisdom about how best to pursue growth—launch a slew of initiatives in high-potential areas; appoint some promising young managers to lead them; locate them safely away from the established businesses—is a recipe for failure, according to the authors.... View Details

Keywords: Failure; Growth and Development Strategy

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January 2012 (Revised March 2013)
Case

Ctrip: Scientifically Managing Travel Services

By: David A. Garvin and Nancy Hua Dai

Ctrip is a $437 million Chinese on-line travel services company with a scientific, data driven approach to management. The case explores Ctrip's founding and early growth, its expansion into multiple market segments including hotel reservations, air ticketing, leisure... View Details

Keywords: Scientific Management; Data-driven Management; Management; Expansion; Business Growth and Maturation; Market Entry and Exit; Mathematical Methods; Business Processes; Information Management; Travel Industry; China

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HBS - The year in Review

Credential in Leadership, Impact, and Management in Business (CLIMB), a yearlong, self-paced, asynchronous program comprising seven courses designed to help both new and experienced leaders accelerate their careers. The offering includes required courses in topics such... View Details

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Accounting & Management Curriculum - Faculty & Research

Change (ROICC) (also listed under Entrepreneurial Management and General Management) George Serafeim Spring 2025 Q3Q4 3.0 Strategy Execution Dennis Campbell Spring 2025 Q3Q4 3.0 Systems for Scaling Ventures... View Details

Summer 2013
Article

Strategic Management of Intellectual Property: An Integrated Approach

By: William W. Fisher III and Felix Oberholzer-Gee

In many organizations, the R&D, strategy, and legal functions are poorly integrated. As a consequence, firms miss opportunities to create and exploit the value of intellectual property. Functional silos are one reason for the lack of integration. More important,... View Details

Keywords: Innovation Management; Strategic Management; Legal Aspects Of Business; Licensing; Law; Innovation and Management; Knowledge Management; Intellectual Property; Business Strategy