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  • 01 Jun 2014
  • News

Alumni and Faculty Books for June 2014

exercises, and practices that have helped managers gain the skills, courage, and confidence to lead. College Sports Traditions: Picking Up Butch, Silent Night, and Hundreds of Others by Stan Beck (PMD 64, 1992) and Jack Wilkinson... View Details
  • May 2025
  • Supplement

On (B): The Cyclon Spins On

By: Ramon Casadesus-Masanell, Karolin Frankenberger, Sascha Mader and Karen Elterman
A follow-up to the On case (723-430), this short case explores how the performance athletic shoe company On expanded its Cyclon subscription and recycling program through 2024, adding two new shoe models to the subscription and a one-time-purchase recyclable T-shirt. View Details
Keywords: Business Model; Business Strategy; Competitive Advantage; Competitive Strategy; Disruptive Innovation; Distribution Channels; Environmental Sustainability; Marketing Strategy; Product Design; Product Development; Technological Innovation; Expansion; Apparel and Accessories Industry; Consumer Products Industry; Manufacturing Industry; Retail Industry; Sports Industry; China; Europe; Germany; Japan; Switzerland; United States
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Casadesus-Masanell, Ramon, Karolin Frankenberger, Sascha Mader, and Karen Elterman. "On (B): The Cyclon Spins On." Harvard Business School Supplement 725-475, May 2025.
  • 02 Feb 2015
  • Research & Ideas

Disruptors Sell What Customers Want and Let Competitors Sell What They Don’t

online from folks like Netflix, Hulu, and Amazon Prime, which have all left commercials behind in favor of a subscription model. "The whole issue of cutting the cord is a huge risk for them," says Teixeira. It's likely a sign of things to come that View Details
Keywords: by Michael Blanding
  • 14 Apr 2021
  • News

The First Five Years: Mike Gandy Auzenne (MBA 2016)

lessons led to the creation of PowerUP.” Why do you think the work of the organization is important? MGA: “In addition to having Austin to guide me at a young age, I was lucky to be athletic as a child. While I learned many lessons playing View Details
  • 24 Dec 2013
  • First Look

First Look: December 24

environments and does not seem to be explained by measurement error. Third, difference in differences estimates with respect to the cost of effort, due to weather shocks and popular sport events, reveal that the observed difference... View Details
Keywords: Carmen Nobel
  • 19 Aug 2024
  • News

Quantum Leap

requires a similar mess of coaxial cables and equipment racks to function. Levy likens the setup to ENIAC, the first programmable digital computer, a room-sized behemoth that sported 18,000 vacuum tubes and resembled the unholy offspring... View Details
  • 01 Apr 1999
  • News

Spirit at Work

"Rather than defining spirituality for people," says Whiteley, "I ask them to think of a time, be it at work, volunteering, playing on a sports team, whatever, when they were totally absorbed, when everything was cooking for them. They... View Details
Keywords: Marguerite Rigoglioso
  • 19 Nov 2012
  • Research & Ideas

LEED-ing by Example

measures of environmentalism. The team homed in on California primarily because it was (and is) the state with the largest number of municipal green-building policies. But the state also sports a wide range of environmental diversity... View Details
Keywords: by Carmen Nobel; Construction; Real Estate; Energy; Utilities
  • 05 Sep 2006
  • Research & Ideas

HBS Cases: Porsche’s Risky Roll on an SUV

A decade ago, Porsche, the luxury car company, found itself at a crossroads. Renowned for its classy (and expensive) sports cars, the firm had taken a hit in the wake of the 1987 stock market crash and suffered in great part due to... View Details
Keywords: by Martha Lagace; Auto; Manufacturing
  • 14 Feb 2017
  • First Look

First Look at New Research: February 14

limited time, effort, and funds. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/517018-PDF-ENG Harvard Business School Case 517-060 ASICS: Chasing a 2020 Vision In early 2016, Motoi Oyama, president and CEO of ASICS, a major View Details
Keywords: Sean Silverthorne
  • 01 May 2007
  • First Look

First Look: May 1, 2007

stake. How should Rogers respond to these challenges? Allows for an in-depth examination of critical social marketing issues in the context of one of the world's biggest sports events. Provides rich data on the possible benefits and... View Details
Keywords: Sean Silverthorne
  • 01 Jun 2005
  • News

Profiles from the Class of 2005

the Business of Sports Club. But she’s most proud of the role she played in revitalizing the HBS Democrats Club, which grew from fewer than 30 to over 200 paid members under her guidance as copresident. She sees more political activism in... View Details
Keywords: Roger Thompson; Julia Hanna; James E. Aisner; Graduate profiles; Government; Transportation Equipment Manufacturing; Manufacturing
  • 11 Feb 2013
  • Research & Ideas

Neuroeconomics: Eyes, Brain, Business

how we distinguish the cognizant from the mindless. "What I'm interested in is how and why the brain evolved to pay attention to other people," says Looser, a fellow at Harvard Business School who sports a PhD in cognitive neuroscience.... View Details
Keywords: by Carmen Nobel
  • 18 May 2010
  • First Look

First Look: May 18

from previous NFL activities in Europe, market research on the U.K. sports fan, and the implications of any move on the U.S. fan. Moreover, the decision should be couched within the broader context of the NFL's goal to expand... View Details
Keywords: Martha Lagace
  • 28 Jan 2002
  • Research & Ideas

Read All About It! Newspapers Lose Web War

Times has been a real leader on consumer demographic marketing. With 16 million registered users, nytimes.com is one of the only media sources that can let you customize an advertising message around rich contextual context with specific demographic cuts, e.g. male... View Details
Keywords: by Sean Silverthorne; Entertainment & Recreation; Information; Publishing
  • 30 Apr 2001
  • Research & Ideas

Entering the Age of Alliances

International and sports shoe manufacturer Reebok International Ltd. Reebok's CEO, seeing a connection between the cause of human rights and the underlying values that he wanted to foster in Reebok's corporate culture, sponsored a... View Details
Keywords: by James Austin
  • 01 Jun 2022
  • News

What We’re Reading

sport, and the comradeship generated among teammates. I actually have my own boys-in-the-boat story. Twenty years after the University of Washington team won its gold medal in the 1936 Olympics, I was the coxswain of the Yale crew that won an Olympic gold. I’ve been... View Details
Keywords: Publishing Industries (except Internet); Information
  • 11 Apr 2018
  • News

The First Five Years: Regan Turner (MBA 2013)

for income—the same pension dollars that many of us would one day be entrusted with investing. Nori made it clear that no matter what your position or profession, you have to care about those who trust you and those you serve. She also had an affinity for View Details
  • 30 Jul 2024
  • News

Reddit’s Rise

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Hi, this is Dan Morrell, host of Skydeck. When Jen Wong (MBA 2004) joined Reddit as COO in 2018, the user-generated content site wasn’t exactly a burning building...but it might have been... View Details
  • 13 Dec 2004
  • Research & Ideas

How Leaders Create Winning Streaks

investing in people even prior to the achievement of results. Context Using examples from sports and business, and responding to numerous listener questions, Professor Kanter discussed her research and conclusions from her most recent... View Details
Keywords: by Rosabeth Moss Kanter & Walter Kiechel
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