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  • September 2011
  • Module Note

Orientation to Leadership Intelligence Days, 2011

By: Joshua D. Margolis and Anthony J. Mayo
Julie Bornstein, senior vice president of Sephora Direct, is seeking to double her budget for social media and other digital marketing initiatives for 2011. A number of digital efforts implemented in the past two years seem to be bearing fruit and there is a desire to... View Details
Keywords: Budgets and Budgeting; Borrowing and Debt; Investment Return; Resource Allocation; Marketing Communications; Marketing Strategy; Consumer Behavior; Online Technology; Beauty and Cosmetics Industry
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  • Teaching Interest

Development Economics (PhD)

By: Shawn A. Cole

This course, intended for second-year PhD students in economics and related fields, is taught by Michael Kremer, Phillippe Aghion, and Shawn Cole.

Part I (Kremer) of the course will cover macro-economic topics including aggregate and non-aggregate growth... View Details

    Walter A. Friedman

    Walter A. Friedman is Director of the Business History Initiative and Lecturer.  He edits Business History Review with Geoff Jones. He specializes in business, labor, and economic history. He is author of Fortune Tellers: The Story of America's First... View Details

    Keywords: advertising; automobiles; automotive; electrical equipment; electronics; information technology industry; marketing industry; railroad; retailing; soft drink
    • 05 Feb 2007
    • Research & Ideas

    Business and the Global Poor

    partnership with another social enterprise course on business leadership taught by Professor Dutch Leonard), and that might broaden the appeal. The second course, B-Bop, deals exactly with the kind of issues... View Details
    Keywords: by Sean Silverthorne
    • December 1995
    • Case

    City Year: National Expansion Strategy (A)

    City Year, a successful nonprofit organization, is studying how, when, and where to expand to new sites. This case provides the opportunity to understand the strategy and structure of a successful delivery system for human services. That analysis raises the question of... View Details
    Keywords: Nonprofit Organizations; Growth Management
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    • August 2021 (Revised March 2022)
    • Case

    Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences

    By: Jill Avery and Rayan Nahas
    Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales... View Details
    Keywords: Brand Management; Virtual Reality; Augmented Reality; B2B; Technology Platform; Marketing; Marketing Communications; Marketing Strategy; Brands and Branding; Digital Marketing; Internet and the Web; Growth Management; Customer Relationship Management; Customer Value and Value Chain; Social Media; E-commerce; Applications and Software; Digital Platforms; Advertising Industry; United States
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      Myra M. Hart

      Myra Hart's research focus is high potential entrepreneurship.  She has taught MBA and executive programs, co-chaired the entrepreneurship unit, and led several HBS initiatives. As a founding memberView Details

      Keywords: consumer products; e-commerce industry; education industry; real estate; retailing
      • March 2008 (Revised December 2011)
      • Case

      IBM Values and Corporate Citizenship

      By: Rosabeth M. Kanter
      IBM's transformation into a globally integrated enterprise (GIE) began with a conviction about what should never change. Since its founding in 1911, the company operated under a set of principles articulated by founder Thomas Watson and became known for a strong... View Details
      Keywords: Values and Beliefs; Globalized Firms and Management; Technological Innovation; Leading Change; Corporate Social Responsibility and Impact; Organizational Change and Adaptation; Organizational Culture; Integration
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      • 20 May 2008
      • First Look

      First Look: May 20, 2008

      variable labor supply, social security benefits and portfolio choice over safe bonds and risky equities. Our analysis reinforces prior findings that equities are the preferred asset for young households, with the optimal share of equities... View Details
      Keywords: Martha Lagace
      • May 2021
      • Case

      André Hoffmann: Beyond Philanthropy

      By: Lauren Cohen, Hao Gao, Jiawei Ye and Spencer C.N. Hagist
      André Hoffmann is a leader of one of the world's largest pharmaceutical companies. His exceptional tenure in philanthropy over the past several decades, including being president of the WWF and the vice-president of the MAVA Foundation, has allowed him access to a far... View Details
      Keywords: Strategy; Philanthropy and Charitable Giving; Restructuring; Social Entrepreneurship; Values and Beliefs; Corporate Social Responsibility and Impact; Environmental Sustainability; Cash Flow; Macroeconomics; Ethics; Business and Stakeholder Relations; Switzerland; United States; Japan
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        Robert F. White

        Bob White is a Senior Lecturer in the Entrepreneurial Management Unit at the Harvard Business School where he teaches courses in the MBA program (Required and Elective curricula) and the Executive Education program. Courses taught include Entrepreneurial... View Details

        • 2007
        • Working Paper

        The Dynamic Interplay of Inequality and Trust - An Experimental Study

        By: Ben Greiner, Axel Ockenfels and Peter Werner
        We study the interplay of inequality and trust in a dynamic game, where trust increases efficiency and thus allows higher growth of the experimental economy in the future. We find that trust is initially high in a treatment starting with equal endowments, but decreases... View Details
        Keywords: Equality and Inequality; Performance Efficiency; Trust; Economics
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        • 22 Mar 2016
        • First Look

        March 22, 2016

        little attention, and most articles change only mildly from their initial slant. Our study provides the first empirical evidence on the limit of Linus' Law. While many organizations believe that they could improve their knowledge... View Details
        Keywords: Sean Silverthorne
        • March 2011 (Revised March 2012)
        • Case

        Arck Systems

        By: Ian Larkin
        The Arck Systems series of cases describes the dilemmas faced by a senior sales manager in determining a sales compensation plan at an enterprise software company. The existing compensation plan is aggressive and highly rewards "star" performers. The cases track a... View Details
        Keywords: Compensation and Benefits; Retention; Performance Effectiveness; Salesforce Management; Motivation and Incentives; Software; Information Technology Industry
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        • 2015
        • Working Paper

        Do People Shape Cities, or Do Cities Shape People? The Co-evolution of Physical, Social, and Economic Change in Five Major U.S. Cities

        By: Nikhil Naik, Scott Duke Kominers, Ramesh Raskar, Edward L. Glaeser and Cesar Hidalgo
        Urban change involves transformations in the physical appearance and the social composition of neighborhoods. Yet, the relationship between the physical and social components of urban change is not well understood due to the lack of comprehensive measures of... View Details
        Keywords: Demographics; Urban Development; Change; Economics
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        • 25 Feb 2015
        • HBS Seminar

        Beril Toktay, Scheller College of Business, Georgia Institute of Technology

        • 08 Dec 2020
        • Research & Ideas

        Why Companies Hunt for Talent on Digital Platforms, Not in Resume Piles

        apply, firms can now hop on a platform and pick out talent they think would be an especially good fit for their needs. When Koning and his colleagues set out to learn how many workers were being recruited versus applying for jobs directly, statistics from the 1991... View Details
        Keywords: by Michael Blanding; Employment
        • October 2010 (Revised June 2014)
        • Case

        Volkswagen do Brasil: Driving Strategy with the Balanced Scorecard

        By: Robert S. Kaplan and Ricardo Reisen de Pinho
        A new management team at VW do Brazil develops and deploys a strategy map and Balanced Scorecard to accomplish a turnaround and cultural change after eight consecutive years of financial losses and market share declines. The team uses the strategy map to align... View Details
        Keywords: Business Cycles; Developing Countries and Economies; Management Teams; Leadership; Balanced Scorecard; Strategic Planning; Balance and Stability; Motivation and Incentives; Communication Strategy; Competitive Advantage; Auto Industry; Brazil; Germany
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        • 08 Jun 2010
        • First Look

        First Look: June 8

        Epstein, and Kristi Yuthas Publication:In Scaling Social Impact: New Thinking, edited by Paul Bloom and Edward Skloot. Palgrave Macmillan, forthcoming An abstract is unavailable at this time. Order this Book:... View Details
        Keywords: Martha Lagace
        • November 2013 (Revised January 2015)
        • Case

        Restructuring JAL

        By: Malcolm Baker, Adi Sunderam, Nobuo Sato and Akiko Kanno
        Hideo Seto, the recently appointed chairman of the investment committee of the Enterprise Turnaround Initiative Corporation, must decide whether to push JAL group, Japan's largest airline, into bankruptcy or to act as a sponsor in an out-of-court restructuring. The... View Details
        Keywords: Bankruptcy; Costs Of Financial Distress; Cost vs Benefits; Air Transportation; Restructuring; Capital Structure; Insolvency and Bankruptcy; Air Transportation Industry; Japan; United States
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