Research Practiced - Publications - Faculty & Research

19 Dec 2016
Research & Ideas

The 10 Most Popular Stories of 2016

offer “precise” bids for company shares yield better outcomes than those who offer round-number bids, according to research by Petri Hukkanen and Matti Keloharju. Bernie Madoff Explains Himself Eugene Soltes phoned convicted felon Bernie... View Details

Keywords: by Carmen Nobel

10 Apr 2013
Research & Ideas

Learning Curve: Making the Most of Outsourcing

the vendor of outsourced services can improve the efficiency and perhaps the quality of services delivered—particularly in health care, where outsourcing is on the rise. In research recently published in the journal Organization Science,... View Details

Keywords: by Paul Guttry; Health

17 Feb 2009
Research & Ideas

What’s Good about Quiet Rule-Breaking

focuses on potentially contested practice where few norms seem to prevail. Whole-body donations for medical education and research provide the setting for this project. The goal is to understand how... View Details

Keywords: by Martha Lagace

07 Jan 2015
Research & Ideas

The Quest for Better Layoffs

wouldn't face the domino effect that many people face when they don't have savings accounts or other resources that my classmates and I had." Emotional Costs And Worst Practices And so the students teamed up with the professor on a... View Details

Keywords: by Carmen Nobel; Manufacturing

08 Jan 2007
What Do You Think?

Neuro Economics: Science or Science Fiction?

operate network-governed enterprises using the knowledge of neuro economics." Among questions this leaves us with are whether this research is valuable primarily in the aggregate or in individual cases. If so, just how long will it... View Details

Keywords: by Jim Heskett

06 Jul 2015
Research & Ideas

Money and Quotas Motivate the Sales Force Best

effects of seasonal fluctuations in demand. High performers were not affected much, but low performers were hugely affected by seasonal demand, Chung says. A Practical Guide The researchers, who will present the findings to the company... View Details

Keywords: by Roberta Holland; Retail

03 Nov 2003
Research & Ideas

Making Money Making Movies

the summer issue of Marketing Science. Elberse discusses her research on the entertainment industry in this e-mail interview. Salls: Briefly describe the state of the motion picture industry today. Elberse: The U.S. theatrical motion... View Details

Keywords: by Manda Salls; Entertainment & Recreation; Motion Pictures & Video

July 2010
Supplement

Marketing Analysis Toolkit: Customer Lifetime Value Analysis (CW)

By: Thomas J. Steenburgh and Jill Avery

Customers are increasingly being viewed as assets that bring value to the firm. Customer lifetime value is a metric which allows managers to understand the overall value of their customer base and relate it to three customer strategies firms employ: asset acquisition -... View Details

Keywords: Competency and Skills; Customer Relationship Management; Customer Value and Value Chain; Decisions; Framework; Management Practices and Processes; Marketing; Marketing Strategy; Strategic Planning; Mathematical Methods; Value

Citation

Purchase

26 Jan 2004
Research & Ideas

What Developing-World Companies Teach Us About Innovation

capitalists to fund big bets on technology, research universities that mint PhDs, and a clear legal framework that protects intellectual property. In stark contrast, companies in developing countries lack these advantages. But does this... View Details

Keywords: by Donald N. Sull, Alejandro Ruelas-Gossi & Martin Escobari

03 Apr 2006
Research & Ideas

The Competitive Advantage of Global Finance

how a U.S. firm took its domestic capital budgeting practices and just applied them without modification. In the process, the firm almost went bankrupt. Similarly, many financing decisions have to be tailored to the environment of the... View Details

Keywords: by Sean Silverthorne; Financial Services

12 Jan 2015
Research & Ideas

Regulators Ease Up on Companies Generating Political Benefits

political ends, such as higher employment. "Typically in research on regulatory capture, special interests put pressure on politicians, for example, firms pay money; in my story it comes because a politician wants to be reelected,... View Details

Keywords: by Michael Blanding

09 Sep 2009
First Look

First Look: September 9

liberalism" and argue for their relevance to the contemporary global economy. The most essential principle is the need for markets to enjoy social legitimacy, because their political sustainability ultimately depends on it. From this principle we analyze three... View Details

Keywords: Martha Lagace

09 Nov 2010
First Look

First Look: November 9, 2010

presents the results of a study that investigated the use of the underdog effect in marketing. The idea of triumphing over disadvantages by impassioned determination is said to be a powerfully positive image, which can lead consumers to choose a brand over its larger... View Details

Keywords: Sean Silverthorne

26 May 2003
Research & Ideas

Corporate Transparency Improves For Foreign Firms in U.S. Markets

in its annual financial statements, primarily the annual report. For this we use the recently released transparency-and-disclosure scores provided by Standard and Poor's. Q: What did you discover about the disclosure practices of foreign... View Details

Keywords: by Cynthia Churchwell

13 Dec 2004
Research & Ideas

How Leaders Create Winning Streaks

investing in people even prior to the achievement of results. Context Using examples from sports and business, and responding to numerous listener questions, Professor Kanter discussed her research and conclusions from her most recent... View Details

Keywords: by Rosabeth Moss Kanter & Walter Kiechel

05 Sep 2008
What Do You Think?

Is Case Method Instruction Due for an Overhaul?

out whatever added research (perhaps using tools such as the Internet that didn't exist a few years ago) they feel necessary on which to base a recommendation. One objective is to provide added practice in... View Details

Keywords: by Jim Heskett; Education

16 Jul 2008
Op-Ed

What Should Employers Do about Health Care?

the money spent. Cost includes not only the immediate, short-term costs of treatment but the long-term costs of ongoing care as well as the indirect cost of poor health. The goal should be to increase value, not reduce the short-term costs of health benefits. New View Details

Keywords: by Michael E. Porter, Elizabeth O. Teisberg & Scott Wallace; Health

14 Jan 2014
First Look

First Look: January 14

objectives in case method learning. One challenge for case method instructors is the assessment of students' class participation, particularly in large classes. This article offers a solution that mines the practices of peer-to-peer... View Details