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Publications

Publications

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  • All HBS Web  (1,970)
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    • Research  (1,124)
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  • All HBS Web  (1,970)
    • People  (4)
    • News  (420)
    • Research  (1,124)
    • Events  (10)
    • Multimedia  (24)
  • Faculty Publications  (626)
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  • Student-Profile

Mengjie "Magie" Cheng

systems, and technological innovation. One project, which is relevant to both the marketing and information systems, examines social media influencer reputation. In this project, Magie and her co-authors look at influencers on YouTube,... View Details
  • 17 Dec 2015
  • News

Addressing Gender Equity In Business And Society

June of 2015, 124 undergraduates from 14 women’s colleges attended PEEK, a new two-day on-campus academic experience designed to give applicants an introduction to HBS and to business. Ultimately, Ely hopes the School will become the go-to destination for View Details
  • 01 Jun 2013
  • News

The Long View

every stage they work with a network of policymakers and practitioners, who contribute feedback on the relevance and potential impact of the research. Developing this approach has been a process of looking at how to translate phenomenal... View Details
  • 07 Jun 2017
  • Research & Ideas

How an African History Scholar Became a Modern Righter of Wrongs

“People often ask about the relevancy of education today,” says Elkins. “We can say to ourselves that we’re relevant because we’re important, or we can show people that we’re relevant. I’ve always needed my... View Details
Keywords: by Carmen Nobel
  • 11 Mar 2014
  • Research & Ideas

Book Excerpt: ’Entrepreneurship and Multinationals’

the future of the nation-state." How powerful were these so-called Leviathans, and how did their power change over time? If business was a shaper of global capitalism, was its force for good, or otherwise? These questions remain as View Details
Keywords: Re: Geoffrey G. Jones
  • 10 Apr 2014
  • Blog Post

HBS FIELD 2 - A good sneak-peek into consulting

its way of working: We had to solve a problem in limited time and therefore they made sure that we had access to all the resources we needed. Small meeting with the chief of marketing? Of course! Problems in understanding technology? Let’s ask the View Details
Keywords: Consulting
  • 11 Dec 2018
  • Blog Post

Recap of the 4th Annual Women in Investing Summit

the Summit, peers, alumni groups and industry organizations (such as the NVCA) provide excellent channels to connect with diverse investors. Even if you don’t have formal investing experience, start by reaching out for advice, reading industry newsletters, signing up... View Details
  • Web

Digital Operations - Course Catalog

Career Focus: Designed for students aspiring to leadership roles at the intersection of technology and operations, the course is relevant for careers in operations, consulting, product management, entrepreneurship, and venture capital.... View Details
  • 01 Sep 2012
  • News

Who Owns Yoga?

music; in our minds, connecting to the younger generation,” observed Chopra. “In society, brands that stay relevant succeed.” The Hindu American Foundation has weighed in as well. The organization launched an awareness campaign called... View Details
Keywords: Kim Girard; yoga; Arts, Sports, Language, Driving, and Other Schools; Educational Services; Colleges, Universities, and Professional Schools; Educational Services
  • 01 Apr 2020
  • News

What My Time in Vietnam Taught Me About Dealing with Shortages

uniforms, and other urgently needed items. The actions we took enabled us to avoid the worst of most of the problems we faced. Perhaps they have some relevance to today’s worries. First, timely and accurate information was needed to... View Details
  • 01 Oct 1998
  • News

Answering the Call

Cooke & Bieler. His sermons are packed with relevant anecdotes, his church boasts an up-to-date Web site, and his youth outreach efforts are having a positive impact in the local community. In the end, however, the bottom line for Brooks... View Details
Keywords: Susan Young
  • 01 Oct 2002
  • News

Steven C. Watson

Two years ago, if you bet me five bucks that I was going to be a school-teacher, I would have taken that bet in a heartbeat.” When his students question the relevance of precalculus to their future lives, entrepreneur turned high-school... View Details
  • 13 Feb 2017
  • Research & Ideas

Paid Search Ads Pay Off for Lesser-Known Restaurants

produce rigorous, managerially relevant research, and I’d like to see more out there,” he says. “In the case of advertising effectiveness, I thought: What if you take small businesses and give them advertisements for a three-month span,... View Details
Keywords: by Dina Gerdeman; Food & Beverage
  • 18 Jun 2007
  • Op-Ed

Leveling the Executive Options Playing Field

together, they can be overwhelming and, frankly, mind-numbing. While my comments below are much more nuanced, I thought I would begin with a thought experiment that I've found helpful for simplifying the relevant issues. Imagine if you... View Details
Keywords: by Mihir Desai
  • 29 Aug 2018
  • Blog Post

From the Classroom to the Workplace: How I Applied Learnings to my Internship

course, it is possible to apply subjects like strategy or marketing to any company that you work for, especially if you are working in the strategy department. However, here are three other examples of what I found very interesting and View Details
Keywords: Consumer Products / Retail
  • 02 Jul 2014
  • Blog Post

Connecting Fashion & Technology at Kate Spade

work on these specialized categories and to increase our sales and profitability while leading the day to day operations. Currently we are evaluating existing business, researching new and relevant product categories, distribution, and... View Details
Keywords: Technology; Consumer Products / Retail
  • 29 Oct 2018
  • Research & Ideas

Hunting for a Hot Job in High Tech? Try 'Digitization Economist'

teams to focus on specific business problems, which often means their research is not shared externally. In academia, a growing set of economists are now teaching at business schools, which have been increasing their course offerings View Details
Keywords: by Roberta Holland; Technology; Education
  • 04 Feb 2015
  • What Do You Think?

Is There a Stanford-Google-Silicon Valley School of Management?

that fostered delegation and distributed authority. As a package, these ideas and others had a significant influence on management practice in the mid- to late-twentieth century. They still have a great deal of relevance for business, and... View Details
Keywords: by James Heskett; Education
  • 11 Oct 2010
  • Research & Ideas

It Pays to Hire Women in Countries That Won’t

accepting and educating women. Hence, the country sports a large number of highly educated, highly qualified women with advanced degrees in business, engineering, economics, and foreign languages-all useful in corporate management. "There are women studying in... View Details
Keywords: by Carmen Nobel
  • 08 Jul 2021
  • Blog Post

Managing Sustainable Advantage with Key ESG Co-Founders, Anne-Marie Schoonbeek and Heleen van Poecke

managing performance, but also translates it into ESG metrics relevant to their industry. “The metrics we use are based on the latest academic research (including research from HBS professors Rebecca Henderson and George Serafeim) and on... View Details
Keywords: Entrepreneurship; Technology
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