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  • All HBS Web  (4,462)
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  • 05 Jan 2016
  • News

Time to Talk Robots

    Benson P. Shapiro

    Benson P. Shapiro is a well-known authority on marketing strategy and sales management with particular interests in pricing, product line planning, and marketing organization. He is also the Malcolm P. McNair Professor of Marketing Emeritus at the Harvard Business... View Details

    Keywords: beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products; beauty products
    • Program

    The Business of Entertainment, Media, and Sports

    Summary Nowhere has the impact of digital technology been felt more keenly than in the entertainment world, where it has dramatically changed how products are developed and managed—and how talent connects... View Details
    Keywords: Media & Entertainment; Media & Entertainment
    • August 1989 (Revised October 1989)
    • Case

    Avon Co.

    Avon engineers developed a new type of electric adjustable speed drive. Executives began to make long-range plans for production and marketing. Members of the sales department wondered what pricing recommendations they should make to management on the basis of... View Details
    Keywords: Technological Innovation; Price; Product Development; Technology Industry
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    Corey, E. Raymond. "Avon Co." Harvard Business School Case 590-022, August 1989. (Revised October 1989.)
    • 2014
    • Working Paper

    The Global Agglomeration of Multinational Firms

    By: Laura Alfaro and Maggie Chen
    The explosion of multinational activities in recent decades is rapidly transforming the global landscape of industrial production. But are the emerging clusters of multinational production the rule or the exception? What drives the offshore agglomeration of... View Details
    Keywords: Geographic Location; Multinational Firms and Management; Globalized Markets and Industries; Market Entry and Exit; Industry Clusters
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    Alfaro, Laura, and Maggie Chen. "The Global Agglomeration of Multinational Firms." Harvard Business School Working Paper, No. 10-043, December 2009. (Revised April 2014. NBER Working Paper Series, No. 15576, December 2009)

      The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create

      A Harvard Business School professor and a16z crypto research partner and a career marketer and Web3 entrepreneur demystify the coming digital revolution, showing how NFTs will transform our online and offline... View Details
      • May 2006
      • Case

      Esterline Technologies: Lean Manufacturing

      By: Richard L. Nolan, Karen A. Brown and Subodha Kumar
      Raises the issue of the appropriate role of IT in lean manufacturing. Most large manufacturing companies have implemented ERP IT systems to support lean manufacturing practices. The Kerry plant of Esterline Technologies attempted an ERP implementation and then... View Details
      Keywords: Decisions; Technological Innovation; Management Analysis, Tools, and Techniques; Management Systems; Production; Information Technology; Technology Adoption; Manufacturing Industry
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      Nolan, Richard L., Karen A. Brown, and Subodha Kumar. "Esterline Technologies: Lean Manufacturing." Harvard Business School Case 906-417, May 2006.
      • November 2018
      • Case

      Komatsu Komtrax: Asset Tracking Meets Demand Forecasting

      By: Willy Shih, Paul Hong and YoungWon Park
      Komatsu's Komtrax system started as a way of remotely monitoring and tracking equipment for the purpose of improving operational efficiency. This case follows its evolution towards other uses including demand forecasting for its sales, marketing, and production... View Details
      Keywords: Big Data; Manufacturing; Manufacturing Industry; Data Strategy; Internet Of Things; Construction; Production; Analytics and Data Science; Strategy; Performance Efficiency; Forecasting and Prediction; Industrial Products Industry; Industrial Products Industry; Japan
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      Shih, Willy, Paul Hong, and YoungWon Park. "Komatsu Komtrax: Asset Tracking Meets Demand Forecasting." Harvard Business School Case 619-022, November 2018.
      • 02 Oct 2020
      • News

      Computer Simulations Are Better — and More Affordable — than Ever

      • January 1995 (Revised August 1996)
      • Case

      Pacific Dunlop China (A): Beijing

      Describes the predicament of an overworked Western plant manager in a Chinese joint venture. The fourth in a line of such managers, he must deal with the combined problems of an inability to delegate, different customs and practices, and difficulties in information... View Details
      Keywords: Production; Joint Ventures; Management Skills; Cross-Cultural and Cross-Border Issues; Manufacturing Industry; Beijing
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      Upton, David M., and Richard Seet. "Pacific Dunlop China (A): Beijing." Harvard Business School Case 695-029, January 1995. (Revised August 1996.)
      • October 2022 (Revised July 2025)
      • Case

      Driving Decarbonization at BMW

      By: Shirley Lu, George Serafeim and Michael W. Toffel
      The case describes BMW’s electrification and decarbonization strategy, and how the company measured carbon emissions throughout the life cycle of its vehicles and used tools like carbon abatement cost curves to evaluate decarbonization opportunities. In mid-2022,... View Details
      Keywords: Decarbonization; Climate Change; Environment; Sustainability; Carbon Accounting; Carbon; Carbon Abatement; Electric Vehicles; Automobiles; Transportation; Environmental Accounting; Environmental Management; Environmental Sustainability; Accounting; Strategy; Technological Innovation; Supply Chain; Business and Stakeholder Relations; Transportation Industry; Auto Industry; Battery Industry; Germany; China; United States; Europe
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      Lu, Shirley, George Serafeim, and Michael W. Toffel. "Driving Decarbonization at BMW." Harvard Business School Case 123-008, October 2022. (Revised July 2025.)
      • 14 Aug 2018
      • First Look

      First Look at New Research and Ideas, August 14, 2018

      examine the direct entry of platform owners into complementors’ product spaces. It finds that both the motivation and impact of such entries on complementors are multifaceted. The motivation behind platform owners’ direct entry goes... View Details
      Keywords: by Sean Silverthorne

        Aticus Peterson

        Aticus Peterson (apeterson@hbs.edu) is a PhD candidate in the Strategy Unit at Harvard Business School. His research focuses on how entrepreneurs and investors can... View Details

        • 2023
        • Working Paper

        Dynamic Pricing, Intertemporal Spillovers, and Efficiency

        By: Alexander J. MacKay, Dennis Svartbäck and Anders G. Ekholm
        Pricing technology that allows firms to rapidly adjust prices has two potential benefits. Time-varying prices can respond to high-frequency demand shocks to generate greater revenues, and they can also be used to smooth out demand to reduce costs. Using data... View Details
        Keywords: Price; Consumer Behavior; Applications and Software; Volatility
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        MacKay, Alexander J., Dennis Svartbäck, and Anders G. Ekholm. "Dynamic Pricing, Intertemporal Spillovers, and Efficiency." Harvard Business School Working Paper, No. 23-007, July 2022. (Revised December 2023.)
        • 31 Jul 2014
        • News

        A Scholarly Crowd Explores Crowdsourcing

        • 07 Mar 2013
        • News

        Matterport's 3-D Scanner Faces Marketing Challenge

        • May 2017
        • Supplement

        Betfair (B)

        By: Ramon Casadesus-Masanell, John Heilbron and Neil Campbell
        Buoyed by success in the market for gambling contracts, Betfair attempts to enter the market for financial products using its exchange model. View Details
        Keywords: Betfair; Exchange; Business Model; Betting; Leisure Industry; Market Design; Digital Platforms; Diversification; Financial Services Industry; Entertainment and Recreation Industry; Europe
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        Casadesus-Masanell, Ramon, John Heilbron, and Neil Campbell. "Betfair (B)." Harvard Business School Supplement 717-517, May 2017.
        • 2023
        • Article

        Balancing Risk and Reward: An Automated Phased Release Strategy

        By: Yufan Li, Jialiang Mao and Iavor Bojinov
        Phased releases are a common strategy in the technology industry for gradually releasing new products or updates through a sequence of A/B tests in which the number of treated units gradually grows until full deployment or deprecation. Performing phased releases in a... View Details
        Keywords: Product Launch; Mathematical Methods; Product Development
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        Li, Yufan, Jialiang Mao, and Iavor Bojinov. "Balancing Risk and Reward: An Automated Phased Release Strategy." Advances in Neural Information Processing Systems (NeurIPS) (2023).
        • 16 May 2018
        • Blog Post

        Internship Success: Mutual Growth Brings Intern and Enterprise Together

        industry,” he says, “but the position needed a strong technology component. I wanted to work closely with product development and management in a company that was competitively well-positioned, on a View Details
        Keywords: Technology
        • 04 Mar 2016
        • Research & Ideas

        Is E-commerce at Risk in Apple's Security Dispute with the FBI?

        phones for the government and something else for the public. The FBI, for this new age, may need to break down these technological barriers themselves, perhaps by hiring their own computer scientists instead of making it each company’s... View Details
        Keywords: Re: Sunil Gupta; Technology
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