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Field Course: Entrepreneurial Sales 103 - Course Catalog

considering starting a company or joining a startup and wanting to learn how to sell their company’s product. Too often, students graduate from HBS, raise capital and then investigate how to sell their company’s product or service. In... View Details

01 Apr 1998
News

Sparking Internet Commerce

ATTRACTING INVESTORS like moths to a flame is Firefly Network, Inc. (www.firefly.com), a privately held firm in Cambridge, Massachusetts, that strives to make the Internet more consumer-friendly. Firefly CEO and co-founder Nicholas Grouf explains that the company's... View Details

Keywords: Garry Emmons

14 Jan 2022
Blog Post

Want Hybrid Work to Succeed? Trust, Don’t Track, Employees

The COVID-19 pandemic made remote work more the norm than the exception, and now many companies are struggling to map out a hybrid plan that both managers and employees can embrace long term. With return-to-work policies in flux, this is... View Details

Keywords: All Industries

01 Dec 2015
News

Launch Codes

“Too often, they’ll design something for what they think their customers’ needs are, and they haven’t developed plans to test these assumptions.” #2 Aiming for perfection: “You want to go to market with a minimally viable View Details

Keywords: Dan Morrell

01 Mar 2016
News

Reinventing the Wheel

has the potential to provide energy to the local community. Since its founding in 2010, Black Bear has grown from 3 employees to 15 and has plans to open a second plant this year. There are enough tires in the world to build more than 800... View Details

Keywords: Maureen Harmon

10 Sep 2024
Blog Post

Leading with Creative Problem Solving: Ron Kurtz (MBA 1967)

like product attributes, pricing, and distribution. My vision of the future changed to product management in the wider consumer goods industry. I was attracted to product... View Details

20 May 2020
Blog Post

Jeff Surette and Mike Peters: A Winning Team at TB12

weeks later Surette was connected with TB12, a brand new company at the time, through a fellow HBS alum. He joined the company as a freelance consultant to help establish the business plan and grow the impact of TB12 over time, including... View Details

March 2020
Case

Voi Technology

By: Jeffrey F. Rayport and Olivia Hull

Voi Technology, a fast-growing start-up out of Sweden, is competing in the highly contested European e-scooter sharing market. With a presence in nearly 40 cities in Europe by February 2020, the firm is working hard to improve its unit economics to reach profitability.... View Details

Citation

Educators

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16 Jun 2003
Research & Ideas

Researchers Contribute Globalization of Markets Papers

Cost Economies in the Global Advertising and Marketing Services Business Levitt's work sparked debate on the merits of standardized versus localized advertising campaigns. But what are the economics of firms engaged in the production of... View Details

Keywords: by Working Knowledge editors

01 Mar 2011
News

Making Their Way

Mequon, Wisconsin, was sitting on three very disparate Rust Belt businesses: an industrial-lighting company, a medical-packaging business, and a welding company. In the middle year of his three-year OPM schedule, Chirchirillo saw the handwriting on the wall. “Overseas... View Details

Keywords: Garry Emmons; Fabricated Metal Product Manufacturing; Fabricated Metal Product Manufacturing; Fabricated Metal Product Manufacturing; Fabricated Metal Product Manufacturing; Fabricated Metal Product Manufacturing; Fabricated Metal Product Manufacturing

01 Apr 1999
News

Africa Business Club Discusses Continent's Opportunities

"a growth-enhancing and stable macroeconomic framework that rewards productivity and creativity." Susan E. Rice, U.S. assistant secretary for African Affairs, was the distinguished luncheon speaker. Citing indicators of Africa's "improved... View Details

01 Jun 2009
News

Cynthia Carroll

since 2007 by Cynthia Carroll (MBA ’89), the first woman and first non–South African to hold the firm’s top spot. In addition to South Africa, from which it derives roughly half its profits, Anglo operates in some 45 countries, employing about 160,000 workers. Its... View Details

Keywords: Garry Emmons; Management; Mining

07 Jun 2004
Research & Ideas

The Competition of Countries

like companies, must find a means of creating total factor productivity if they are to grow. Some other countries, meanwhile, have grown quite slowly for decades, despite great locations and immense deposits of natural resources. In these... View Details

Keywords: by Cynthia Churchwell

01 Oct 1998
News

Tech Trekker

Symbolics, the supermom helped lift the firm's revenues from $1 million to $120 million. From there, Lang led a string of turnarounds and product launches with software companies. In 1993 she signed on with Lotus Development Corporation.... View Details

Keywords: Marguerite Rigoglioso

01 Jun 2006
News

Bridging the Success Gap

he says. After HBS, Navarro worked at Hewlett-Packard, where he designed computer systems. Later, he moved to a small high-tech start-up, where he repositioned the company to product development. After he “retired” in 2000, he turned his... View Details

Keywords: Margie Kelley; Educational Support Services; Educational Services

13 Jun 2017
Blog Post

Benefits of the MS/MBA: Engineering Sciences Program

Before matriculating at HBS, Damjan Korac (MBA 2017) had a plan to combine his interest in technology and management. Damjan interned as a product manager at Microsoft after his junior year at Princeton, and... View Details

Profile

Jessica Kramer

summer internship with a San Francisco startup, Strava, where she will help develop a go-to-market plan for the international expansion of the company’s fitness data-analytics product.. “After graduation, I View Details

03 Jun 2015
What Do You Think?

Is the Time Right for Self-Management?

Martin when a long-term strategic plan was put in place that called for the company to distribute its products through more than 100,000 locations of various kinds. The 25-fold increase in the number of... View Details

Keywords: by James Heskett; Retail

22 Aug 2005
Research & Ideas

Balancing the Future Against Today’s Needs

critical decision for leaders seeking to strike the right balance between the needs of the core business and the need for growth is how they situate new growth efforts within the company. You need to make sure the teams are talking and that you have a View Details

Keywords: by Paul Michelman

February 2022 (Revised September 2022)
Case

Lilium: Preparing for Takeoff

By: Navid Mojir, Vincent Dessain, Mette Fuglsang Hjortshoej and Emer Moloney

Lilium is a German company focused on developing electric vertical takeoff and landing vehicles (eVTOLs) that can be used to offer air taxi services. The company went public in September 2021 through a special purpose acquisition company (SPAC) deal, raising more than... View Details