Publications

September 2012 (Revised September 2014)
Case

Doing Business in Brazil

By: Aldo Musacchio, Gustavo A. Herrero, Ricardo Reisen de Pinho, Cintra Scott and Jill Avery

This case examines the challenges and opportunities of doing business in Brazil. It highlights Brazil's ongoing economic transformation in the decades leading up to 2014 in the context of its historical, political, and cultural background. The case summarizes some of... View Details

Keywords: Emerging Market Finance; Emergent Countries; Business History; Economic History; Emerging Markets; Business Ventures; Strategy; Brazil

10–11 Jun 2022
Reunions

Reunion Celebration 2022, June 10-11

We look forward to seeing you back on the HBS campus to celebrate alongside other alumni whose reunions were either postponed by the pandemic or previously scheduled for this spring! This milestone provides a special opportunity to reconnect with fellow alumni and... View Details

8:30 AM – 6:45 PM EDT, 11 Aug 2020
Virtual Programming

Capitalism at Risk: How Business Can Lead in an Era of Disruption

HBS Professors Joseph Bower and Lynn Paine, coauthors of Capitalism at Risk, outline the disruptive forces that are threatening business and societyfrom rising income inequality, climate change, and mass migration to terrorism and failed states. Join them for a... View Details

22 Nov 2021
Blog Post

Class of 2021 Career Choices

to secure fabulous opportunities at 335 organizations all over the world. Our overall median base salary increased only slightly to $150,500 from $150,000 last year, and we didn’t see tremendous shifts in our industry percentages. We did... View Details

Keywords: All Industries

Career Coach

Nathan Lasche

& Company and a Fulbright Scholar in Mexico. Drawing on his diverse set of past career experiences and his own journey exploring different industries/functions, Nathan welcomes the opportunity to help students with their career... View Details

January 1995
Case

Keller Fund's Option Investment Strategies, The

By: W. Carl Kester

A closed-end mutual fund's decision to study option trading provides an opportunity to study the profit profile and pricing of multiple option investment strategies (e.g., buy a call, buy a put, write a call, buy stock-write call, etc.). This case is designed to... View Details

Keywords: Investment Funds; Stock Options; Profit; Price; Strategy; Financial Services Industry

31 May 2023
Video

Toward a Decarbonized Future: Who Pays? Who Profits?

September 1992
Case

Vintage Directions, Inc.

By: Howard H. Stevenson

Focuses on the problem of determining whether to continue with a start-up after the first market test. The company has seen product success but is far from break-even and needs additional financing. Focuses on opportunity analysis and the use of market data to assess... View Details

Keywords: Product Launch; Product Marketing; Marketing Strategy; Forecasting and Prediction; Corporate Entrepreneurship; Business Startups; Business or Company Management

October 2014 (Revised June 2016)
Case

MasterCard: Driving Financial Inclusion

By: Sunil Gupta, Rajiv Lal and Natalie Kindred

MasterCard CEO Ajay Banga was investing significant time and attention to increase financial inclusion among individuals with historically no access to banking or financial services in countries around the world with large underserved populations. The effort included... View Details

Keywords: Marketing; Financial Services; Financial And Social Return; Financial Inclusion; Strategic Management; South Africa; Nigeria; Ajay Banga; Marketing Strategy; Social Marketing; Financial Services Industry; Banking Industry; South Africa; Nigeria

May 2007 (Revised March 2010)
Case

Maria Sharapova: Marketing a Champion (A)

By: Anita Elberse and Margarita Golod

In July 2004, a then 17-year-old Maria Sharapova won Wimbledon, arguably the most prestigious tennis tournament in the world. Max Eisenbud, Sharapova's agent at International Management Group (IMG), knew the championship would lead to a flood of new opportunities. What... View Details

Keywords: Marketing Strategy; Advertising; Gender; Product Marketing; Sports Industry

October 1987 (Revised November 1991)
Case

Fiat--1986

By: W. Carl Kester and Richard P. Melnick

Describes Fiat's 1986 Euro-equity offering of $2.1 billion of stock. The offering proved to be highly problematic, particularly for the lead manager, Deutsche Bank, and raises questions about the future of the Euro-equity market. Students are provided opportunities to... View Details

Keywords: Equity; Stocks; Negotiation Deal; Outcome or Result; Opportunities; Auto Industry

Find at Harvard

23 Apr 2019
Blog Post

Propel Your Career Forward with Some of Our Favorite Books

an opportunity for alumni to reflect on their careers and take the steps needed to continue down a path of success or make a change. True North Our society needs strong leaders to help solve major world issues. More importantly, for... View Details

Program

The Business of Entertainment, Media, and Sports

sale of creative goods and services Balance risks and rewards to manage multiple new releases simultaneously Execute strategic marketing decisions that take into account different industry players' roles Make better investments in talent Respond to the challenges and... View Details

Keywords: Media & Entertainment; Media & Entertainment

September 2002 (Revised October 2002)
Case

Orient-Express Hotels

By: Frances X. Frei and Corey B. Hajim

Describes how a hotel and leisure company provides high-end service through its distinctive hotels and trains. Provides an opportunity to learn about the company's unusual quality practices and puts into doubt the unquestioned use of well-known practices, such as... View Details

Keywords: Service Operations; Quality; Management; Opportunities; Practice; Programs; Motivation and Incentives; Brands and Branding; Service Industry; Accommodations Industry

11 Apr 2014
Blog Post

HBS in San Francisco: Get a Recap on West Coast Recruiting

In March, HBS ventured to the Bay Area to host a series of recruiting and networking focused events. In response to our students’ enthusiasm towards exploring opportunities on the West Coast, HBS Career & Professional Development... View Details

Keywords: Entrepreneurship; Technology

October 2022 (Revised October 2022)
Case

Lyra Health: Transforming Mental Health

By: Rembrand Koning and Nicole Keller

In January 2022, Lyra Health was deciding between several different alternatives to grow the business. Founded in 2015, Lyra Health, was a digital mental health platform that combined technology with human therapists and coaches to deliver high quality mental health... View Details

Keywords: Mental Health; Health Care and Treatment; Corporate Entrepreneurship; Customer Value and Value Chain; Growth and Development Strategy; Expansion; Health Industry; Technology Industry; San Francisco

April 1999 (Revised September 2001)
Case

Penelope's Personal Pocket Phones

By: Paul A. Gompers

Provides students with an opportunity to use simple real options analysis to value a startup. Penelope Phillips is deciding whether to start a company to make wireless phones. Students get experience using traditional discounted cash flow valuation and a real options... View Details

Keywords: Valuation; Entrepreneurship; Business Startups; Mobile and Wireless Technology; Capital Budgeting; Corporate Finance; Manufacturing Industry; Electronics Industry