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Show Results For
- All HBS Web
(1,997)
- People (3)
- News (444)
- Research (1,228)
- Events (19)
- Multimedia (14)
- Faculty Publications (644)
- 27 Aug 2013
- First Look
First Look: August 27
many managers overestimate the attractiveness of using IP to exert market power. Rather, the value of the various means to protect and benefit from IP depends on firm strategy, the competitive landscape, and the rapidly changing contours... View Details
Keywords: Sean Silverthorne
- 13 Feb 2017
- Research & Ideas
Paid Search Ads Pay Off for Lesser-Known Restaurants
these paid search ads, which appear on top of a Yelp user’s online search results for, say, “Chinese Food” or “Cheap Dinner,” spotlight restaurants that might otherwise blend inconspicuously into a list of many competitors. “There are... View Details
- 17 Jan 2012
- First Look
First Look: January 17
Abstract We survey the theory and evidence of behavioral corporate finance, which generally takes one of two approaches. The market timing and catering approach views managerial financing and investment decisions as rational managerial... View Details
Keywords: Sean Silverthorne
- 11 Oct 2016
- First Look
October 11, 2016
litigation strategically respond to increased litigation risks in this industry. We find that as patent wars intensify, smartphone vendors not involved in any litigation focus more of their business in markets with weaker intellectual... View Details
Keywords: Sean Silverthorne
- 20 Aug 2013
- First Look
First Look: August 20
Publications August 2013 Marketing Science Do Bonuses Enhance Sales Productivity? A Dynamic Structural Analysis of Bonus-Based Compensation Plans By: Chung, Doug J., Thomas Steenburgh, and K. Sudhir Abstract—We estimate a dynamic... View Details
Keywords: Anna Secino
- 19 May 2020
- Research & Ideas
Why Privacy Protection Notices Turn Off Shoppers
By now, it’s an expected right-of-passage. As you enter credit card information for an online purchase, up pops two familiar words: “Privacy Notice.” Does seeing those words make you more confident about the transaction, knowing that the... View Details
- 21 Apr 2015
- First Look
First Look: April 21
to the support of companies, investors, and the initiatives of a number of NGOs, widespread regulatory intervention has yet to materialize. Outside of South Africa, adoption remains voluntary, accomplished via social movement abetted, to varying degrees, by View Details
Keywords: Carmen Nobel & Sean Silverthorne
- 16 Aug 2006
- Research & Ideas
Is MySpace.com Your Space?
per visit on the site. But MySpace and its rivals have also come under fire from law enforcement officials, policymakers, and parents, who worry that they are a haven for child predators. Given that backlash, is MySpace a safe bet for advertisers? Apparently so. To... View Details
- 26 Oct 2017
- Research Event
In an Era of 'Fake News,' What is the Future of Advertising and Publishing?
A year ago, discussions of the business of digital media may have focused on the plateauing ebook market or the diminishing pay for content providers. But after the 2016 presidential election, in which Russian operatives allegedly used... View Details
- 02 Mar 2015
- Research & Ideas
Retail Reaches a Tipping Point—Which Stores Will Survive?
authors look to the future—what will the shopping experience be like for us, and for retailers, as ecommerce becomes an ever larger part of the market. In early February, 93-year-old retailer RadioShack announced it was filing for bankruptcy. A few days later,... View Details
- 01 Dec 2014
- News
Making Big Data Fashionable
When it comes to marketing next season’s trends, the brightest fashion brains rely on more than just last year’s numbers. They also tap into their own innate, if unscientific, intuition—what Trendalytics’ Karen Moon (MBA 2008) calls “the... View Details
- 17 Sep 2007
- Research & Ideas
Broadband: Remaking the Advertising Industry
successful, but there are probably lots of great things that will have this kind of excitement and get a lot of traction. Would it be more effective to spend my money online rather than in another car or beer ad on television?... View Details
- 18 May 2015
- Research & Ideas
Advertisers Get Serious About Playing With Their Brands
talk or Kardashian talk and sometimes they go a little bit too far” Play involves both intentional interaction and turn-taking—and social media engagement between marketer and consumer certainly qualifies—making play an appropriate word... View Details
- 19 Oct 2016
- Book
Three Critical Mistakes Digital Businesses Make With Content
- 19 Nov 2018
- Sharpening Your Skills
E-Santa: Is Retail Ready for Digital Christmas?
increasingly important tool in the online retailer's marketing arsenal, but profit is lost when not done right. Research Papers Opportunistic Returns and Dynamic Pricing: Empirical Evidence from View Details
- 17 Apr 2017
- Research Event
The Most Pressing Issues for Platform Providers in the Sharing Economy
trying to woo the company with the most market share, Easterly advised; woo the #9 player in the industry who wants to be #1 someday. “If you can’t get new supply then focus on the most hungry supply,” Easterly said. Related Reading: When... View Details
- 02 Mar 2015
- Research & Ideas
‘Retail Revolution’ Excerpt: The Scale of the Ecommerce Threat
forgoing an inspection of the trees. And many trees in the retail forest, that is, many brick-and-mortar stores, are in ill health. Like trees, retail stores are long-lived, often with leases lasting ten or more years, and are unable to rapidly adapt to meet a changing... View Details
- 03 Nov 2003
- Research & Ideas
Making Money Making Movies
and its subsequent market performance. The project revolves around data from the Hollywood Stock Exchange, a popular online market simulation where tens of thousands of people... View Details
- 14 Sep 2009
- Research & Ideas
Understanding Users of Social Networks
Only difference: Piskorski has spent years studying users of online social networks (SN) and has developed surprising findings about the needs that they fulfill, how men and women use these services differently, and how Twitter—the newest... View Details
- 01 Apr 1998
- News
Emerging Information
IT WAS A CRITICAL demonstration that, if all went well, would likely land a big-time client for Gary Mueller, president and CEO of Internet Securities (www.securities.com), an online service designed to provide news and data about the... View Details
Keywords: Paul Michelman