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  • All HBS Web  (3,224)
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    • News  (902)
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  • 20 Mar 2017
  • Book

Why Companies Are Placing Users at the Core of Their Innovation Strategies

convinced Lakhani to drop his engineering aspirations and become a scholar of innovation. Lakhani has devoted much of his research at HBS exploring how communities and contests can be designed to achieve innovative outcomes. Last year, he... View Details
Keywords: by Dina Gerdeman
  • 12 Nov 2001
  • Research & Ideas

Facing the New World Order

competitiveness. We also include a number of special chapters focusing, among other things, on environmental regulations and competitiveness, a paper that was authored by Professor Porter and Professor Daniel Esty on innovation and also on labor View Details
Keywords: by Staff
  • 14 Sep 2009
  • Research & Ideas

Understanding Users of Social Networks

anymore. Tell a marketer that she ought to have a MySpace strategy and she'll look at you like you have a third eye. But Piskorski points out that MySpace has 70 million U.S. users who log on every month, only somewhat fewer than... View Details
Keywords: by Sean Silverthorne; Advertising; Publishing
  • 12 Nov 2001
  • Research & Ideas

Can Religion and Business Learn From Each Other?

learn from business? I think there's a lot of room for cross-learning here. One of the things I think the religious community can learn from the business community is that the realm of business is not as... View Details
Keywords: by Martha Lagace
  • September 2023 (Revised May 2025)
  • Teaching Note

On

By: Ramon Casadesus-Masanell, Karolin Frankenberger, Sascha Mader, Jordan Mitchell and Karen Elterman
Teaching Note for "On," HBS Case No. 723-430. On is a premium performance running shoe company founded in Switzerland in 2010. The company rapidly gained traction through its unique CloudTec cushioning technology, its innovative midsole plate called the Speedboard, and... View Details
Keywords: Brands and Branding; Business Growth and Maturation; Business Model; Business Startups; Business Strategy; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customer Focus and Relationships; Customer Satisfaction; Digital Marketing; Disruptive Innovation; Distribution Channels; Entrepreneurship; Environmental Sustainability; Global Strategy; Initial Public Offering; Innovation and Invention; Innovation Strategy; Market Entry and Exit; Marketing Strategy; Product Design; Product Development; Product Marketing; Social Media; Strategy; Supply Chain Management; Technological Innovation; Apparel and Accessories Industry; Consumer Products Industry; Manufacturing Industry; Retail Industry; Sports Industry; Europe; Germany; Switzerland; United States
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Casadesus-Masanell, Ramon, Karolin Frankenberger, Sascha Mader, Jordan Mitchell, and Karen Elterman. "On (A) and (B)." Harvard Business School Teaching Note 724-375, September 2023. (Revised May 2025.)
  • 07 Mar 2017
  • First Look

First Look at New Research, March 7

way without compromising the ability of conventional monetary policy to focus on its traditional dual mandate of promoting maximum employment and stable prices. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52330 December 2016 International Journal... View Details
Keywords: Sean Silverthorne
  • 28 Jun 2004
  • Research & Ideas

Microfinance: A Way Out for the Poor

poor by removing the high cost of everything they need. Chu discussed the benefits and complexities of microfinance with Harvard Business School alumni on June 4, in a session titled "Microfinance: Harnessing the Market for Social... View Details
Keywords: by Martha Lagace
  • February 1999 (Revised August 2004)
  • Case

I Lost My Volvo in New Haven: Tennis Event Sponsorship

By: Stephen A. Greyser, Brian R. Harris and Mitchell Truwit
Focuses on event management and sponsorship from the perspective of the event owner (rather than that of the sponsorship company). Describes in depth the search by one of the tennis tournaments on the professional circuit for a principal sponsor. Detailed economics of... View Details
Keywords: Marketing Communications; Decision Choices and Conditions; Management; Product Positioning; Television Entertainment; Sports; Partners and Partnerships; Sports Industry
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Greyser, Stephen A., Brian R. Harris, and Mitchell Truwit. "I Lost My Volvo in New Haven: Tennis Event Sponsorship." Harvard Business School Case 599-037, February 1999. (Revised August 2004.)
  • 20 Mar 2013
  • Research & Ideas

How CEOs Sustain Higher-Ambition Goals

Michael Beer and his coauthors at the Center for Higher Ambition Leadership, the executives underscored the importance of higher-ambition goals, including engaging with and developing employee and customer commitment, contributing to the View Details
Keywords: by Dina Gerdeman
  • November 1997
  • Case

National Pork Producers Council

By: Ray A. Goldberg and Tom Clay
Al Tank, CEO of the National Pork Products Council, is facing an environmental and structural crisis in the U.S. pork industry. Can he resolve the environmental and image problems of his industry in time? Can he receive the support of both his growers and the... View Details
Keywords: Decision Choices and Conditions; Situation or Environment; Crisis Management; Environmental Sustainability; Business and Community Relations; Animal-Based Agribusiness; Industry Structures; Reputation; Food and Beverage Industry; Agriculture and Agribusiness Industry; United States
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Goldberg, Ray A., and Tom Clay. "National Pork Producers Council." Harvard Business School Case 598-053, November 1997.
  • December 2018
  • Case

Choosy

By: Jeffrey J. Bussgang and Julia Kelley
Founded in 2017, Choosy is a data-driven fashion startup that uses algorithms to identify styles trending on social media. After manufacturing similar items using a China-based supply chain, Choosy sells them to consumers through its website and social media pages.... View Details
Keywords: Artificial Intelligence; Algorithms; Machine Learning; Neural Networks; Instagram; Influencer; Fast Fashion; Design; Customer Satisfaction; Customer Focus and Relationships; Decision Making; Cost vs Benefits; Innovation and Invention; Brands and Branding; Product Positioning; Demand and Consumers; Supply Chain; Production; Logistics; Business Model; Expansion; Internet and the Web; Mobile and Wireless Technology; Digital Platforms; Social Media; Technology Industry; Fashion Industry; North and Central America; United States; New York (state, US); New York (city, NY)
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Bussgang, Jeffrey J., and Julia Kelley. "Choosy." Harvard Business School Case 819-054, December 2018.
  • 05 Jun 2013
  • What Do You Think?

Do We Need to Extend ‘No Surprises Management?’

this way: "When the world is full of surprises bosses can hardly control drastic actions to keep surviving and that means employees will get their share of surprises However a good leader will always communicate all possible outcomes... View Details
Keywords: by James Heskett
  • 19 Jan 2022
  • In Practice

7 Trends to Watch in 2022

to a variety of services, establish online reputation, and—eventually—find broader application in the physical world, such as for event ticketing. And major media and collectibles franchises will start moving into the NFT space—Pokémon NFTs, for example, could really... View Details
Keywords: by HBS News
  • June 1993 (Revised December 1995)
  • Case

Frito-Lay, Inc.: The Navigator Project (A)

By: Lynda M. Applegate, Richard O. Mason and Melinda Conrad
Provides an overview of the company's recent organizational changes followed by a discussion of the company's new sales promotion software, "Promotion Planner." The president of Frito-Lay's central division must decide how he should proceed with the rollout of this new... View Details
Keywords: Information Technology; Technology Adoption; Organizational Change and Adaptation; Trends; Innovation Strategy; Marketing Communications; Decision Choices and Conditions; Food and Beverage Industry; Manufacturing Industry
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Applegate, Lynda M., Richard O. Mason, and Melinda Conrad. "Frito-Lay, Inc.: The Navigator Project (A)." Harvard Business School Case 193-025, June 1993. (Revised December 1995.)
  • 26 Jul 2010
  • Research & Ideas

Yes, You Can Raise Prices in a Downturn

Finally, performance pricers relentlessly communicate their value. An example is PACCAR, producer of Kenworth and Peterbilt trucks in a market viewed as a commodity by others. Throughout 70 consecutive years... View Details
Keywords: by Sean Silverthorne; Retail; Consumer Products
  • 27 Jan 2009
  • First Look

First Look: January 27, 2009

communication on financial choices of married individuals in the Philippines. Making choices public moves men from putting money into their own account to consumption; communication with their spouse drives... View Details
Keywords: Martha Lagace
  • 05 Oct 2009
  • Research & Ideas

The Vanguard Corporation

communities like leeches. The time is ripe for a new corporate model, driven by a new type of business leader, where creating business value also means creating value for society. Surprisingly, Kanter finds models for these so-called... View Details
Keywords: by Sean Silverthorne
  • September 2020 (Revised February 2023)
  • Teaching Note

Uber: Competing Globally

By: Alexander J. MacKay
Teaching Note for HBS Case No. 720-404. View Details
Keywords: Business Ventures; Business Growth and Maturation; Business Model; Geography; Geographic Location; Geographic Scope; Global Strategy; Globalization; Multinational Firms and Management; Globalized Markets and Industries; Governance; Governance Controls; Governing Rules, Regulations, and Reforms; Innovation and Invention; Disruptive Innovation; Innovation Strategy; Law; Management; Growth and Development; Growth Management; Markets; Demand and Consumers; Consumer Behavior; Network Effects; Emerging Markets; Market Design; Market Entry and Exit; Market Participation; Supply and Industry; Industry Structures; Planning; Strategic Planning; Relationships; Business and Community Relations; Business and Government Relations; Business and Stakeholder Relations; Labor and Management Relations; Networks; Adaptation; Strategy; Business Strategy; Competition; Competitive Advantage; Competitive Strategy; Expansion; Information Technology; Mobile and Wireless Technology; Digital Platforms; Transportation Networks; Transportation; Transportation Industry; Technology Industry; Africa; Ghana; Asia; China; Shanghai; Shanghai Shi; India; New Delhi; Europe; United Kingdom; London; England; Latin America; North and Central America; United States; New York (city, NY); New York (state, US); South America; Colombia
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MacKay, Alexander J. "Uber: Competing Globally." Harvard Business School Teaching Note 721-387, September 2020. (Revised February 2023.)
  • 10 Mar 2009
  • First Look

First Look: March 10, 2009

Working Papers An Investigation of Earnings Management through Marketing Actions (revised) Authors: Craig J. Chapman and Thomas J. Steenburgh Abstract Prior research hypothesizes managers use "real actions," including the... View Details
Keywords: Martha Lagace
  • April 2021
  • Teaching Note

Social Media War 2021: Snap vs. Facebook vs. TikTok

By: David B. Yoffie and Daniel Fisher
This teaching note provides analysis and a teaching plan for the Social Media War 2021: Snap vs. Facebook vs. TikTok case. View Details
Keywords: Strategy Development; Competitor Analysis; Strategy; Network Effects; Competitive Strategy; Decision Choices and Conditions; Social Media
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Yoffie, David B., and Daniel Fisher. "Social Media War 2021: Snap vs. Facebook vs. TikTok." Harvard Business School Teaching Note 721-449, April 2021.
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