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Show Results For
- All HBS Web
(3,064)
- People (7)
- News (905)
- Research (1,673)
- Events (10)
- Multimedia (16)
- Faculty Publications (844)
- 15 Mar 2017
- Lessons from the Classroom
More Than 900 Examples of How Climate Change Affects Business
This word cloud is composed of blog posts by more than 900 students describing how individual organizations are likely to be affected by climate change. Image by Patrick Clapp Last fall, first-year MBA students at Harvard Business School received a new assignment in... View Details
- 2015
- Book
Strong Brands, Strong Relationships
By: Susan Fournier, Michael Breazeale and Jill Avery
From the editorial team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that build upon the foundations of... View Details
Keywords: Brand Building; Brand Management; CRM; Marketing; Brands and Branding; Marketing Communications; Advertising; Customer Relationship Management; Customer Focus and Relationships; Advertising Industry; Apparel and Accessories Industry; Consumer Products Industry
Fournier, Susan, Michael Breazeale and Jill Avery, eds. Strong Brands, Strong Relationships. Abingdon, UK: Routledge, 2015.
- 26 Jan 2022
- News
Making Peace with Anger
46 employees, and an estimated value of $25 million. Today, Walker & Dunlop is a publicly traded company with a market cap close to $5 billion. While Walker has led massive growth at the company, he realized several years ago that the way... View Details
- 15 May 2012
- First Look
First Look: May 15
changing environment with the growing acceptance of online retailing that empowered customers by providing greater price transparency and more options. Marketing channels and communication touch points... View Details
Keywords: Carmen Nobel
- 30 Oct 2019
- Research & Ideas
How to Recover Gracefully After Shutting Down Your Startup
step should be to consult a lawyer and an accountant to understand their legal obligations and how to sequence payments to parties owed money. After that, they should formulate a plan for communicating the news to customers and... View Details
Keywords: by Danielle Kost
- 06 Nov 2012
- First Look
First Look: November 6
correlation and its disappearance are both due to market participants' gradually learning to appreciate the difference between good-governance and poor-governance firms. Consistent with learning, the correlation's disappearance was... View Details
Keywords: Sean Silverthorne
- Fast Answer
Compensation by Industry/Position/Location
How can I get compensation data by industry, position, and/or location? Current HBS MBA students - See MBA Career & Professional Development HBS Alumni - Please see Alumni Career & Professional Development Glassdoor.com Self-described as “career and... View Details
- 2016
- Chapter
User-Generated Content and Social Media
By: Michael Luca
This paper documents what economists have learned about user-generated content (UGC) and social media. A growing body of evidence suggests that UGC on platforms ranging from Yelp to Facebook has a large causal impact on economic and social outcomes ranging from... View Details
Keywords: User-generated Content; Crowdsourcing; Design Economics; Internet and the Web; Marketing; Economics; Media; Social Media
Luca, Michael. "User-Generated Content and Social Media." Chap. 12 in Handbook of Media Economics. Vol. 1B, edited by Simon Anderson, Joel Waldfogel, and David Strömberg. North-Holland Publishing Company, 2016.
- Web
Business Economics Online Course | HBS Online
This course is part of the Strategy track. Introduction to Economics for Managers ENROLL NOW No application needed for our certificate programs. Start your journey today! Economics for Managers $1,850 Next 8-week session starts August 6th Enroll Now Gain economic... View Details
- 06 Sep 2004
- Research & Ideas
The Innovator’s Battle Plan
that market to the entrant. AT&T, for example, initially ceded the lowest end of the existing long-distance market to MCI. Western Union clearly ceded the new local View Details
- Teaching Interest
Social Entrepreneurship and Innovation
Combining the tools of philanthropy, business and advocacy (or mission, margin and mandate), social entrepreneurs have tackled long-standing societal issues like teacher training, college access, global public health, renewable energy and sanitation. Social... View Details
- 25 Aug 2014
- News
Ashraf M. Dahod, MBA 1981
communication (Altiostar). “I look at where customers are and where they will be three to five years from now,” he says simply. “I try to be objective and analytical as I look for market and technological... View Details
Keywords: Susan Young
- 06 Jul 2016
- What Do You Think?
How Do We Pay for the Costs of Globalization?
of backlash fostered by a long period of neglect of globalization’s effect on labor markets worldwide. Globalization takes many forms: common markets; free flows of workers including refugees and migrants; and multinational organizations... View Details
- Web
Commodities, Currencies, and Balancing of the Trade Deficit - A Chronicle of the China Trade
trade, John Heard explained, “The opium business is the best business we have, not only from the direct, but for the collateral profit it induces. It also affords an excellent vent for exchange from America, rendering us independent of the demand for bills.” 19 Heard &... View Details
- 01 Mar 2024
- News
Giving All Stakeholders a Voice
For John Wu (MBA 2000), “Web3” means more than technological innovation. “It’s a mindset,” he says of the movement toward a decentralized internet that accelerates innovation and gives end users greater collaboration with businesses. “It’s a transformative shift in... View Details
Keywords: April White
- Web
Strategy Execution Online Course | HBS Online
responsibilities Foster successful strategy execution by establishing an environment that communicates which opportunities and behaviors are encouraged and which are out of bounds Who Will Benefit Mid-Level Managers and Professionals... View Details
- 14 Aug 2018
- First Look
First Look at New Research and Ideas, August 14, 2018
communications and sales strategy. As a new startup with constrained resources, the company knew its marketing decisions would make or break the new product. Purchase this case:... View Details
Keywords: by Sean Silverthorne
- 22 Apr 2014
- First Look
First Look: April 22
Publications August 2013 Modernizing Insurance Regulation Comparative Regulation of Market Intermediaries: Insights from the Indian Life Insurance Market By: Anagol, Santosh, Shawn A. Cole, and Shayak... View Details
Keywords: Sean Silverthorne
- 01 Dec 2004
- News
Marquis Jet Takes Off
partners took to NetJets was a new concept — membership cards giving customers 25 hours of flight time for $109,000 and up. Functioning primarily as a sales and marketing organization, Marquis Jet needed to ink a partnership with NetJets... View Details
- 03 Jun 2020
- Blog Post
How to Thrive as a Remote Manager and Employee
items at the end. There will be less informal communication directly after the meeting to clarify so make next steps clear. Participating in Meetings: Log into meetings a few minutes in advance, just as you would arrive to a meeting in... View Details