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- News (3,645)
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- Faculty Publications (11,824)
Show Results For
- All HBS Web
(20,480)
- People (30)
- News (3,645)
- Research (14,174)
- Events (128)
- Multimedia (260)
- Faculty Publications (11,824)
- December 2008
- Article
To Innovate or Imitate? Entry Strategy and the Role of Market Research
By: Elie Ofek and Ozge Turut
Ofek, Elie, and Ozge Turut. "To Innovate or Imitate? Entry Strategy and the Role of Market Research." Journal of Marketing Research (JMR) 45, no. 6 (December 2008).
- June 2004
- Article
Holding Company Cost Economies in the Global Advertising and Marketing Services Business
By: Alvin J. Silk and Ernst R. Berndt
Silk, Alvin J., and Ernst R. Berndt. "Holding Company Cost Economies in the Global Advertising and Marketing Services Business." Art. 5. Review of Marketing Science 2, no. 1 (June 2004).
- 2014
- Chapter
Comparative Regulation of Market Intermediaries: Insights from the Indian Life Insurance Market
By: Santosh Anagol, Shawn A. Cole and Shayak Sarkar
Anagol, Santosh, Shawn A. Cole, and Shayak Sarkar. "Comparative Regulation of Market Intermediaries: Insights from the Indian Life Insurance Market." Chap. 12 in Modernizing Insurance Regulation, edited by John H. Biggs and Matthew P. Richardson. Hoboken, NJ: John Wiley & Sons, 2014.
- Research Summary
Challenging Conditions, Social Networks, and the Success of Academic Research in Marketing
with Elie Ofek and Stav Rosenzweig View Details
- June 2005
- Article
Strategies That Fit Emerging Markets
By: Tarun Khanna, Krishna G. Palepu and Jayant Sinha
Khanna, Tarun, Krishna G. Palepu, and Jayant Sinha. "Strategies That Fit Emerging Markets." Harvard Business Review 83, no. 6 (June 2005).
- 2008
- Working Paper
The Flattening Firm and Product Market Competition: The Effect of Trade Liberalization
By: Maria Guadalupe and Julie Wulf
This paper establishes a causal effect of competition from trade liberalization on various characteristics of organizational design. We exploit a unique panel dataset on firm hierarchies (1986-1999) of large U.S. firms and find that increasing competition leads firms... View Details
Keywords: Trade; Managerial Roles; Organizational Change and Adaptation; Organizational Design; Organizational Structure; Business Strategy; Competitive Strategy
Guadalupe, Maria, and Julie Wulf. "The Flattening Firm and Product Market Competition: The Effect of Trade Liberalization." Harvard Business School Working Paper, No. 09-067, November 2008.
- 07 Jul 2020
- News
SmileDirectClub Looks Beyond Direct-to-Consumer Marketing
- June 2024
- Article
Rationalizing Outcomes: Interdependent Learning in Competitive Markets
By: Anoop R. Menon and Dennis Yao
In this article we use simulation models to explore interdependent learning in competitive markets. Such interactions require attention to both the mental representations held by the management of the focal firm as well as the beliefs of that management about the... View Details
Keywords: Mental Models; Strategic Interactions; Rationalization; Explanation-based View; Competition
Menon, Anoop R., and Dennis Yao. "Rationalizing Outcomes: Interdependent Learning in Competitive Markets." Strategy Science 9, no. 2 (June 2024): 97–117.
- 09 Oct 2009 - 10 Oct 2009
- Lecture
Strengthening the Market Economy-the Crisis and Beyond." Panel Facilitator, "HBS-International Chamber of Commerce Conference on the Future of the Market System
By: Lynn S. Paine
Paine, Lynn S. Strengthening the Market Economy-the Crisis and Beyond." Panel Facilitator, "HBS-International Chamber of Commerce Conference on the Future of the Market System. Lecture at the HBS-International Chamber of Commerce Conference on the Future of the Market System, Harvard Business School, Boston, MA, October 09–10, 2009.
- December 2006 (Revised August 2009)
- Case
Disney Consumer Products: Marketing Nutrition to Children
By: David E. Bell and Laura Winig
In an effort to capture market share in the children's foods category, Disney Consumer Products (DCP) debuted a broad line of "better for you" foods, ranging from fresh fruits and vegetables to frozen meals, through a partnership with Kroger supermarkets. In answer to... View Details
Keywords: Age; Nutrition; Brands and Branding; Corporate Social Responsibility and Impact; Partners and Partnerships; Social Issues; Food and Beverage Industry; Food and Beverage Industry
Bell, David E., and Laura Winig. "Disney Consumer Products: Marketing Nutrition to Children." Harvard Business School Case 507-006, December 2006. (Revised August 2009.)
- Article
Henry Heinz and Late Nineteenth-Century Brand Creation: Making Markets for Processed Food
By: Nancy F. Koehn
Koehn, Nancy F. "Henry Heinz and Late Nineteenth-Century Brand Creation: Making Markets for Processed Food." Business History Review 73, no. 3 (Fall 1999): 348–392.
- July 1982 (Revised June 1985)
- Supplement
U.S. Retail Coffee Market (C)
Supplements the (A) and (B) cases. Designed as an in-class handout at the end of Day Two. View Details
Yip, George S., and Jeffrey R Williams. "U.S. Retail Coffee Market (C)." Harvard Business School Supplement 583-001, July 1982. (Revised June 1985.)
- 2009
- Other Unpublished Work
Deception in Post-Transaction Marketing Offers
By: Benjamin Edelman
Edelman, Benjamin. "Deception in Post-Transaction Marketing Offers." U.S. Senate, Committee on Commerce, Science, & Transportation, November 2009.
- 16 Aug 2010
- News
Commercial paper market rates at record lows
- 29 Oct 2008
- Research & Ideas
The Next Marketing Challenge: Selling to ’Simplifiers’
more goods as their net worth increases. Their increasing reluctance to consume will dampen expected demand growth in developed economies further and therefore slow economic recovery, requiring consumer-goods multinationals to further... View Details
- 25 Apr 2014
- News
To Pay Or Not To Pay: Argentina And The International Debt Market
- July 2013
- Article
Voice Pitch and the Labor Market Success of Male Chief Executive Officers
By: Christopher Parsons, W. Mayew and M. Venkatachalam
A deep voice is evolutionarily advantageous for males, but does it confer benefit in competition for leadership positions? We study ecologically valid speech from 792 male public-company Chief Executive Officers (CEOs) and find that CEOs with deeper voices manage... View Details
Parsons, Christopher, W. Mayew, and M. Venkatachalam. "Voice Pitch and the Labor Market Success of Male Chief Executive Officers." Evolution and Human Behavior 34, no. 4 (July 2013): 243–248.
- 16 Dec 2014
- News
The Power of Market Creation
- 18 Feb 2009
- News