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  • All HBS Web  (1,758)
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  • August 2002
  • Background Note

Customer Benefit Stack

By: Das Narayandas
Describes a process to understand customer benefits created in industrial markets using the metaphor of a customer benefit stack. View Details
Keywords: Customer Satisfaction; Customer Value and Value Chain; Marketing Strategy; Product Marketing; Manufacturing Industry
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Narayandas, Das. "Customer Benefit Stack." Harvard Business School Background Note 503-028, August 2002.
  • 03 Feb 2021
  • News

Power Play

contributed complementary skills from the energy sector—to establish the firm’s leadership team. Advani believes the company’s middle-market private equity investment strategy is better executed and better aligns the firm with its... View Details
Keywords: Maureen Harmon
  • 19 Feb 2020
  • News

Capitol Ideas to Combat Climate Change

Clean Air Act was one of the first and most influential federal environmental laws—and many in the business community saw benefits from a national strategy to combat pollution. Prof. Michael Toffel Prof. Michael Toffel Now, as the world... View Details
Keywords: April White; photos by Jack Conroy
  • 20 Jun 2016
  • News

Having an Impact on Development and Poverty Issues

the public and private sectors. Before founding these firms, Gandhi was head of the institutional strategy area for Morgan Stanley and then vice chairman of investment banking and global head of the financial institutions business for... View Details
Keywords: Constantine von Hoffman
  • June 2008
  • Teaching Note

Amanco: Developing the Sustainability Scorecard (TN)

By: Robert S. Kaplan
Teaching Note for [inse107038]. View Details
Keywords: Balanced Scorecard; Strategy; Performance; Groups and Teams; Management Systems; Market Entry and Exit; Competition; Social Enterprise; Motivation and Incentives; Goals and Objectives; Manufacturing Industry; Latin America; Brazil
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Kaplan, Robert S. "Amanco: Developing the Sustainability Scorecard (TN)." Harvard Business School Teaching Note 108-100, June 2008.
  • April 1993 (Revised June 1993)
  • Case

Bayerische Motoren Werke AG (BMW)

By: Robert J. Dolan
In 1992, BMW attempts to revive its position in the United States market. In 1991, unit sales had fallen to 53,000 from 88,000 in 1987. The new CEO of North America considers a multifaceted plan to turn around the situation. View Details
Keywords: Product Positioning; Marketing Strategy; Multinational Firms and Management; Market Entry and Exit; Sales; Manufacturing Industry; Manufacturing Industry; Germany; North America
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Dolan, Robert J. "Bayerische Motoren Werke AG (BMW)." Harvard Business School Case 593-082, April 1993. (Revised June 1993.)
  • 23 Jan 2014
  • News

Market Reaction

Keywords: FIELD program; FIELD 2; Manufacturing; Manufacturing; Manufacturing; Manufacturing
  • 21 Jan 2009
  • First Look

First Look: January 21, 2009

William R. Kerr Publication:Journal of Economics and Management Strategy (forthcoming) Abstract Why are some places more entrepreneurial than others? We use Census Bureau data to study local determinants of View Details
Keywords: Martha Lagace
  • 20 Aug 2001
  • Research & Ideas

Making an Ally of Uncle Sam

to transform relationships in the value net in advantageous ways. Ford carefully fosters competition among its suppliers and manufacturers critical components in-house to ensure that the company does not become too reliant on a single... View Details
Keywords: by Michael Watkins, Mickey Edwards & Usha Thakrar
  • January 1974 (Revised October 1975)
  • Case

MRC, Inc. (B)

MRC, Inc. faces a decision regarding entry into the production of polyester fiber in competition with much larger firms. An updated version of an earlier case by J.H. McArthur. View Details
Keywords: Competition; Production; Market Entry and Exit; Manufacturing Industry
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Moore, Ronald W. "MRC, Inc. (B)." Harvard Business School Case 274-135, January 1974. (Revised October 1975.)
  • 16 Oct 2007
  • First Look

First Look: October 16, 2007

Dewey, wait for the scheduled auction with several interested publishers, or pull out of the race? Allows for an in-depth examination of new-product acquisition, development, and launch strategies in the context of the book publishing... View Details
Keywords: Sean Silverthorne
  • 01 Mar 2023
  • News

Clearing the Air

strategy and projects for CarbonCapture, Inc. She is currently overseeing the development of Project Bison, a planned direct air capture (DAC) facility in southwest Wyoming. Meghan Kenny (MBA 2019) is the director of View Details
Keywords: April White and Dan Morrell; Illustrations by Richard Borge
  • January 2013
  • Case

Cabot Corporation: The Fuel Cell Decision (A)

By: Willy Shih and Ying Zhou
Managers at Cabot Corporation are faced with deciding the future of its fuel cell program. The (A) case recounts the view of the business manager and the technical project lead, and the (B) case describes the perspective of a senior manager who is the head of the New... View Details
Keywords: Technical Decision-making; Decision-making Process; Fuel Cells; Decision Choices and Conditions; Decisions; Judgments; Business Plan; Business Exit or Shutdown; Energy Generation; Energy Sources; Innovation and Management; Innovation Strategy; Technological Innovation; Research and Development; Science-Based Business; Commercialization; Manufacturing Industry; Manufacturing Industry; Massachusetts; United States
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Shih, Willy, and Ying Zhou. "Cabot Corporation: The Fuel Cell Decision (A)." Harvard Business School Case 613-066, January 2013.
  • 01 Feb 2008
  • What Do You Think?

How Sustainable Is Sustainability in a For-Profit Organization?

size fits all' legislation." All of this will take time. Adrian Gonzalez commented that "There's a limit to what can be accomplished ... because today's products, manufacturing processes, and supply chains were not designed with... View Details
Keywords: by Jim Heskett
  • July 1996 (Revised June 1998)
  • Case

Gillette Indonesia

By: John A. Quelch
The country manager of Gillette Indonesia is reviewing his 1996 marketing plan and considering whether the pace of market development and mix of product sales can be impacted by the level and type of Gillette expenditures in the market. View Details
Keywords: Marketing Strategy; Multinational Firms and Management; Emerging Markets; Forecasting and Prediction; Product Marketing; Manufacturing Industry; Manufacturing Industry; Indonesia
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Quelch, John A., and Diane Long. "Gillette Indonesia." Harvard Business School Case 597-009, July 1996. (Revised June 1998.)
  • 17 Nov 2011
  • Sharpening Your Skills

Sharpening Your Skills: Organizational Design

resources. But for other types of tasks, cultural heterogeneity had no effect on creative performance. The research is relevant to business practitioners because creating a multicultural workplace is often touted as a strategy to foster... View Details
Keywords: Re: Ranjay Gulati & Raffaella Sadun
  • 22 May 2018
  • First Look

New Research and Ideas, May 22, 2018

case:https://hbsp.harvard.edu/product/217069-PDF-ENG Harvard Business School Case 318-001 Environmental Technology Fund Partners and E-Leather It is 2014 and Environmental Technologies Fund (ETF) Partners, a UK-based venture capital firm, has an opportunity to invest... View Details
Keywords: Dina Gerdeman
  • January 2006 (Revised March 2007)
  • Case

Dr. Ing. h.c. F. Porsche AG (A): True to Brand?

By: Jeffrey Fear and Carin-Isabel Knoop
Examines one of the most important entrepreneurial decisions made in the history of Porsche, made in early 1998: to build a sport utility vehicle (SUV)--the Cayenne. After decades of relying on one or two sports car models and nearly going bankrupt and losing its... View Details
Keywords: Diversification; Supply Chain Management; Luxury; Insolvency and Bankruptcy; Globalization; Brands and Branding; Manufacturing Industry; Manufacturing Industry
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Fear, Jeffrey, and Carin-Isabel Knoop. "Dr. Ing. h.c. F. Porsche AG (A): True to Brand?" Harvard Business School Case 706-018, January 2006. (Revised March 2007.)
  • 14 Oct 2009
  • First Look

First Look: October 14

the strong hardware and manufacturing bias and hierarchical structures of Japan's computer and electronics firms is largely responsible for the virtual non-existence of a standalone software sector. Second, even when the vertical... View Details
Keywords: Martha Lagace
  • 27 Jul 2011
  • Research & Ideas

Customer Loyalty Programs That Work

president and CEO of grocery chain Stop & Shop. In 2007, certain brands of pet food manufactured in China and sold at several locations were found to be contaminated with melamine. Many pets became sick, and some even died. Through it... View Details
Keywords: by Maggie Starvish; Retail
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