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  • June 1981 (Revised May 1988)
  • Case

L.L. Bean, Inc.: Corporate Strategy

By: Hirotaka Takeuchi
L.L. Bean, Inc., a Maine-based manufacturer and mail-order retailer of sporting goods and apparel, has grown from $3 million in sales (1967) to over $120 million (1980). Current projections predict an annual compounded growth of 25% through 1985. Management must decide... View Details
Keywords: Globalization; Growth and Development; Growth Management; Production; Quality; Sales; Situation or Environment; Corporate Strategy; Internet and the Web; Apparel and Accessories Industry; Retail Industry
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  • May 1986
  • Supplement

Gillette Co.: Dry Idea Advertising (A), Video

Presents an audiovisual account of the five year struggle to solve creative problems on the Gillette Co.'s Dry Idea brand antiperspirant. The Dry Idea creative review is divided into three parts: 1) review of early advertising, 2) reenactment of a 1983 meeting attended... View Details
Keywords: Advertising; Consumer Products Industry
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  • 29 Sep 2020
  • News

Employee Performance vs. Company Values: A Manager’s Dilemma

    Michael Beer

    MICHAEL BEER

    Mike Beer is the Cahners-Rabb Professor of Business Administration, Emeritus at the Harvard Business School and author Fit to Compete: Why Honest Conversations About Your Company’s... View Details

    • September 2010
    • Case

    NetApp

    By: Das Narayandas and Elizabeth A. Kind
    NetApp had undertaken an award-winning overhaul and upgrading of its channel strategy design that accounted for 46 percent of North America sales in 2006. Nonetheless, NetApp senior management announced they expected to grow revenue another 30% in fiscal 2007 with half... View Details
    Keywords: Advertising; Business Model; Design; Revenue; Planning; Problems and Challenges; Sales; Manufacturing Industry; Computer Industry; Information Technology Industry
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    • 29 Nov 2021
    • News

    Eighteen Books on How to Build High-Performing, Inclusive Cultures That Every Business Leader Should Read

    • 2013
    • Working Paper

    Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising

    By: Sunil Gupta
    As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spend by referring to online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard online... View Details
    Keywords: Internet and the Web; Digital Marketing
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    • 05 Sep 2019
    • Sharpening Your Skills

    Making the Right Technical Hire

    having to let someone go, or having them quit, and finding a replacement not only stresses out the manager and team, but there is a productivity hit to all while you go through the process. Even though it may feel like you’re moving... View Details
    Keywords: by Julia Austin; Technology
    • November 2023
    • Article

    When Executives Pledge Integrity: The Effect of the Accountant's Oath on Firms' Financial Reporting

    By: Jonas Heese, Gerardo Pérez Cavazos and Caspar David Peter
    We study the effect of executives’ pledges of integrity on firms’ financial reporting outcomes by exploiting a 2016 regulation that requires holders of Dutch professional accounting degrees to pledge an integrity oath. We identify chief executive officers (CEOs) and... View Details
    Keywords: Integrity; Financial Reporting; Accounting; Earnings Management
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    • 02 Nov 2006
    • Working Paper Summaries

    Organizational Response to Environmental Demands: Opening the Black Box

    Keywords: by Magali A. Delmas & Michael W. Toffel
    • September 2008 (Revised May 2010)
    • Supplement

    GE's Imagination Breakthrough: The EVO Project

    By: Christopher A. Bartlett, Brian J. Hall and Nicole Bennett
    This video features interviews with case protagonists John Dineen, Brett Begole, and Pierre Compte expressing their views on the decision framed by the case. In a second part of the tape the protagonists describe what they decided to do. A third segment features John... View Details
    Keywords: Communication Strategy; Decision Choices and Conditions; Innovation and Management; Leading Change; Growth and Development Strategy; Outcome or Result; Green Technology Industry
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    • Teaching Interest

    Overview

    Matthew has served as a Teaching Fellow for Harvard Business School's first-year required-curriculum acounting course Financial Reporting and Control (FRC), and the second-year elective Business Analysis and Valuation (BAV), where he taught technical sections on... View Details
    Keywords: Accounting; Finance; Valuation
    • February 2003 (Revised April 2003)
    • Case

    Roman Catholic Diocese of San Jose, The

    By: Allen S. Grossman and Christina Darwall
    Patrick J. McGrath, the bishop of the healthy and growing San Jose diocese, is pioneering the use of long-term, business-like strategic planning to better deliver on his churches' core mission. The adopted plan addresses issues at the heart of how the diocese is... View Details
    Keywords: Financial Management; Innovation Strategy; Leadership; Growth Management; Success; Performance Effectiveness; Strategic Planning; Problems and Challenges
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    • October 2004 (Revised April 2005)
    • Case

    Lexar Media: The Digital Photography Company?

    Examines growth options for a start-up that has parlayed its core technology in flash memory controllers into a rapidly growing position in the emerging digital photography industry. The new CEO must decide whether LexarMedia should maintain its identity as a digital... View Details
    Keywords: Technology; Mission and Purpose; Organizational Change and Adaptation; Growth Management; Market Entry and Exit; Business Startups; Business Strategy; Technology Industry
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    • May 2007 (Revised March 2010)
    • Case

    Maria Sharapova: Marketing a Champion (A)

    By: Anita Elberse and Margarita Golod
    In July 2004, a then 17-year-old Maria Sharapova won Wimbledon, arguably the most prestigious tennis tournament in the world. Max Eisenbud, Sharapova's agent at International Management Group (IMG), knew the championship would lead to a flood of new opportunities. What... View Details
    Keywords: Marketing Strategy; Advertising; Gender; Product Marketing; Sports Industry
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    • September 2011 (Revised December 2012)
    • Case

    Pepsi-Lipton Brisk

    By: Thales S. Teixeira and Alison Caverly
    This case showcases key decisions in promoting the re-launch of Brisk, a ready-to-drink iced tea by Pepsi-Lipton. The decisions are: creative, media and metrics selection. It also deals with budget allocation to traditional (Super Bowl, television) and new (viral ads... View Details
    Keywords: Marketing Channels; Marketing Communications; Advertising Campaigns; Decision Making; Media; Product Launch; Resource Allocation; Performance Effectiveness; Budgets and Budgeting; Food and Beverage Industry
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    • 19 Feb 2019
    • News

    Bank Boards: What Has Changed Since the Financial Crisis?

    • 05 Nov 2009
    • Working Paper Summaries

    Medium Term Business Cycles in Developing Countries

    Keywords: by Diego Comin, Norman Loayza, Farooq Pasha & Luis Serven
    • 15 Oct 2007
    • Research & Ideas

    Businesses Beware: The World Is Not Flat

    But when I began to research a broader range of measures including investment, phone calls, tourism, and immigration, I found that, surprisingly, the average extent of globalization is only 10 percent. For example, for every dollar of capital investment globally, only... View Details
    Keywords: by Martha Lagace
    • 01 Sep 2021
    • Blog Post

    Investing in Career Switchers - Cyril Straughn-Turner & Invesco US

    skills – and all the hard work has paid off. Former management consultant Straughn-Turner is excited to be starting the next chapter of his career contributing to the development of the American South. At the same time, Invesco US has... View Details
    Keywords: Real Estate