Publications

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August 2000 (Revised November 2001)
Case

Edmunds.com (A)

By: Stephen P. Bradley and Christina Akers

Edmund's began in 1966 as a publisher of new and used vehicle guides and grew into one of the leading third-party automotive web sites of today. This case explores how Edmunds.com gained a competitive edge using strategic partnerships and alliances, as well as careful... View Details

Keywords: Growth and Development Strategy; Business Strategy; Success; Product Positioning; Partners and Partnerships; Competitive Advantage; Auto Industry; Information Technology Industry

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December 2001
Case

Sarah Vickers-Willis: Career Decisions (A)

By: Myra M. Hart, Lynda M. Applegate, Sarah Harden and Susan Saltrick

Sarah Vickers-Willis, HBS MBA 1999, faces a critical career decision: Does she redirect the Internet start-up she helped found or join in shaping a for-profit firm with a social mission? Sarah, a young Australian business executive, has always strived to "find space"... View Details

Keywords: Decisions; Leadership; Internet and the Web; Social Entrepreneurship; Personal Development and Career; Gender; Business Startups

August 2001 (Revised May 2004)
Case

Maria Hernandez & Associates

By: William J. Bruns Jr.

This case presents the situation of an unemployed web page designer who starts a new consulting firm with personal savings and a family loan. Two months later, she is to report on operations to her father, using financial reports she must design and construct. View Details

Keywords: Financial Reporting; Accounting; Business Startups; Design; Borrowing and Debt; Service Industry

10 Mar 2015
News

Women in Tech: Breaking the Digital Ceiling

that I’m a woman, and build a really big, successful company, so they can be like, ‘Oh, I should have taken her more seriously.’ ” And perhaps they should have: CloudFlare now handles 5 percent of View Details

Keywords: April White

July 2011
Teaching Note

Weber Shandwick: The Client Relationship Leader Program (TN)

By: Robert G. Eccles and Penelope Rossano

Teaching Note for 408077. View Details

Keywords: Service Delivery; Organizational Structure; Groups and Teams; Employees; Growth and Development; Situation or Environment; Consolidation; Acquisition; Digital Platforms; Blogs; Social and Collaborative Networks; Internet and the Web; Public Relations Industry

01 Oct 2000
News

Linda B. Kanner: All in the Family

true of her techno-savvy son Adam (MBA '98). "He's had a million ideas forever," Kanner laughs. "I was always Adam's sounding board." One of those ideas was for an e-commerce Web site that would offer discounted goods View Details

Keywords: Julia Hanna

17 Mar 2015
News

The First Five Years: Adam Enbar (MBA 2010)

people web development for fun, and getting them amazing jobs and careers. I was blown away. That’s when the light bulb went off. Since then,... View Details

Keywords: Technical and Trade Schools; Technical and Trade Schools

08 Aug 2019
News

Cloudflare Pulls the Plug on Hate Site

In the wake of the mass shooting in El Paso, Cloudflare’s CEO Matthew Prince (MBA 2009) announced that his web performance and security company... View Details

April 2006 (Revised November 2006)
Case

Livedoor

By: Robin Greenwood and Michael Schor

The president of Fuji Television must decide how to respond to a competing bid for the shares of Nippon Broadcasting Systems (NBS). Livedoor, the other bidder, is a highly valued Internet company that has been accused of financial wizardry to keep its stock price high. View Details

Keywords: Stock Shares; Internet and the Web; Ethics; Television Entertainment; Behavioral Finance; Corporate Finance; Media and Broadcasting Industry; Japan

24 Oct 2011
News

Top 'Innovators' Rank Low in R&D Spending

23 Nov 2010
First Look

First Look: November 23

behave ethically and actual self-interested behavior. This relationship was mediated by the more extensive mental simulation that occurred with eyes closed rather than open, which, in turn, intensified... View Details

Keywords: Sean Silverthorne

January 2001 (Revised May 2001)
Case

Return Logic, Inc. (A)

By: Richard G. Hamermesh and Michele Lutz

Follows three graduating HBS students as they build a business-to-business Internet venture and highlights the challenges they confront in structuring financing terms with venture capitalists. Requires students to carefully read a six-page term sheet to identify which... View Details

Keywords: Venture Capital; Investment Funds; Private Equity; Internet and the Web; Negotiation Deal; Entrepreneurship

October 2000 (Revised December 2004)
Case

Richard Spellman (A)

Describes Richard Spellman's decision to leave his existing employer and join an Internet start-up as CEO. Focuses on the terms of a restricted stock agreement and employment agreement that must be negotiated. Includes first drafts of these two agreements. View Details

Keywords: Contracts; Agreements and Arrangements; Internet and the Web; Executive Compensation; Personal Development and Career; Business Startups; Management Teams

18 Nov 2013
Op-Ed

Twitter IPO: Overvalued or the Start of Something Big?

opportunities for real-time conversations and engagement to people around the world. The company has accomplished this by taking advantage of the... View Details

Keywords: by Chet Huber; Technology

February 2022
Article

OMG! My Boss Just Friended Me: How Evaluations of Colleagues' Disclosure, Gender, and Rank Shape Personal/Professional Boundary Blurring Online

By: Nancy Rothbard, Lakshmi Ramarajan, Ariane Ollier-Malaterre and Serenity Lee

We propose and test a relational boundary-blurring framework, examining how employees’ evaluations of colleagues’ characteristics drive their decisions to connect with colleagues as friends online. We use a multi-method approach across four studies to investigate how... View Details

Keywords: Self-disclosure; Relationships; Employees; Internet and the Web; Boundaries