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      Evolving Business ModelsRemove Evolving Business Models →

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      • November 2004 (Revised November 2005)
      • Case

      Kodak and The Digital Revolution (A)

      By: Giovanni M. Gavetti, Rebecca Henderson and Simona Giorgi
      The introduction of digital imaging in the late 1980s had a disruptive effect on Kodak's traditional business model. Examines Kodak's strategic efforts and challenges as the photography industry evolves. After discussing Kodak's history and its past strategic moves in... View Details
      Keywords: History; Information Technology; Business Model; Leadership; Disruption; Industry Growth; Business Strategy; Consumer Products Industry
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      Gavetti, Giovanni M., Rebecca Henderson, and Simona Giorgi. "Kodak and The Digital Revolution (A)." Harvard Business School Case 705-448, November 2004. (Revised November 2005.)
      • November 2004 (Revised May 2005)
      • Case

      Marvel Enterprises, Inc.

      By: Anita Elberse
      The management team of Marvel Enterprises, known for its universe of superhero characters that includes Spider-Man, the Hulk, and X-Men, must reevaluate its marketing strategy. In June 2004, only six years after the company emerged from bankruptcy, Marvel has amassed a... View Details
      Keywords: Intellectual Property; Business Model; Brands and Branding; Marketing Strategy; Opportunities; Growth and Development Strategy; Rights; Entertainment and Recreation Industry
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      Elberse, Anita. "Marvel Enterprises, Inc." Harvard Business School Case 505-001, November 2004. (Revised May 2005.)
      • October 2004 (Revised November 2004)
      • Case

      Mavens & Moguls: Creating a New Business Model

      By: Myra M. Hart, Victoria Winston and Kristin Lieb
      Mavens & Moguls is a "virtual" marketing-consulting firm of approximately 40 professionals. Examines the processes by which its founder, Paige Arnof-Fenn, learns the business, builds a power network of industry experts and potential customers, and uses this expertise... View Details
      Keywords: Internet and the Web; Values and Beliefs; Work-Life Balance; Organizational Structure; Organizational Culture; Operations; Networks; Business Model; Growth Management; Business Growth and Maturation; Entrepreneurship; Growth and Development Strategy; Consulting Industry
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      Hart, Myra M., Victoria Winston, and Kristin Lieb. "Mavens & Moguls: Creating a New Business Model." Harvard Business School Case 805-050, October 2004. (Revised November 2004.)
      • October 2004 (Revised September 2005)
      • Supplement

      Sonoco Products Company (B): The Hybrid Model

      By: David A. Thomas, Boris Groysberg and Cate Reavis
      Supplements the (A) case. View Details
      Keywords: Business Model; Non-Renewable Energy; Energy Industry
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      Thomas, David A., Boris Groysberg, and Cate Reavis. "Sonoco Products Company (B): The Hybrid Model." Harvard Business School Supplement 405-010, October 2004. (Revised September 2005.)
      • September 2004 (Revised December 2004)
      • Case

      Metso Paper: Globalization of Finnish Metal Workshops

      By: Lynda M. Applegate, Marikka Heikkila and Kalle Lyytinen
      Metso Paper, the world's largest producer of paper machines, aims to transform itself into a knowledge- and information-based service and solution provider for the paper industry by aggressively exploiting information technologies. In the fall of 2002, Jorma Hujala, a... View Details
      Keywords: Production; Customer Value and Value Chain; Information Technology; Corporate Strategy; Knowledge Management; Machinery and Machining; Expansion; Service Delivery; Manufacturing Industry; Pulp and Paper Industry; Finland
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      Applegate, Lynda M., Marikka Heikkila, and Kalle Lyytinen. "Metso Paper: Globalization of Finnish Metal Workshops." Harvard Business School Case 805-057, September 2004. (Revised December 2004.)
      • September 2004
      • Article

      Trust in Agency

      By: Ramon Casadesus-Masanell
      Existing models of the principal-agent relationship assume the agent works only under extrinsic incentives. However, many observed agency contracts take the form of a fixed payment. For such contracts to succeed, the principal must trust the agent to work in the... View Details
      Keywords: Trust; Agency Theory; Relationships; Behavior; Motivation and Incentives; Contracts; Business Model; Emotions; Forecasting and Prediction; Ethics; Standards; Risk and Uncertainty
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      Casadesus-Masanell, Ramon. "Trust in Agency." Journal of Economics & Management Strategy 13, no. 3 (September 2004): 375–404.
      • August 2004
      • Article

      Capital Controls, Risk and Liberalization Cycles

      By: Laura Alfaro and Fabio Kanczuk
      The paper presents an overlapping-generations model where agents vote on whether to open or close the economy to international capital flows. Political decisions are shaped by the risk over capital and labor returns. In an open economy, the capitalists (old) completely... View Details
      Keywords: Business Cycles; Development Economics; Voting; Risk and Uncertainty; Cash Flow; Saving; Investment; Economy; Wages
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      Alfaro, Laura, and Fabio Kanczuk. "Capital Controls, Risk and Liberalization Cycles." Review of International Economics 12, no. 3 (August 2004): 412–434.
      • July 2004 (Revised December 2004)
      • Case

      RelayHealth

      By: Joseph B. Lassiter III and Elizabeth Kind
      RelayHealth provides secure, online communications for doctors, patients, and health plans. The company's services include online consultations, prescription renewals, and appointment scheduling. RelayHealth's business model derives subscription revenue from doctors... View Details
      Keywords: Communication Technology; Internet and the Web; Consumer Behavior; Entrepreneurship; Health Care and Treatment; Growth and Development Strategy; Health Industry; Telecommunications Industry
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      Lassiter, Joseph B., III, and Elizabeth Kind. "RelayHealth." Harvard Business School Case 805-021, July 2004. (Revised December 2004.)
      • July 2004 (Revised December 2004)
      • Case

      Timberland: Commerce and Justice

      By: James E. Austin, Herman B. Leonard and James Quinn
      When Jeffrey Swartz became the third generation in his family to lead the Timberland Co., he pursued a strategy in which commerce and justice were "inextricably linked." Community involvement, environmental management, and global labor standards became not addenda to... View Details
      Keywords: Business Model; For-Profit Firms; Innovation and Invention; Leadership Development; Corporate Social Responsibility and Impact; Programs; Opportunities; Alignment; Business Strategy; Value
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      Austin, James E., Herman B. Leonard, and James Quinn. "Timberland: Commerce and Justice." Harvard Business School Case 305-002, July 2004. (Revised December 2004.)
      • April 2004
      • Case

      D-Wave Systems: Building a Quantum Computer

      By: Alan D. MacCormack, Ajay Agrawal and Rebecca Henderson
      D-Wave Systems is a start-up seeking to commercialize a quantum computer. Its business model is unique: as of 2003, it had very few technical resources within the firm. Instead, it financed a series of projects undertaken at universities and government labs. In return... View Details
      Keywords: Business Model; Business Startups; Engineering; Investment; Intellectual Property; Product Development; Research and Development; Commercialization; Computer Industry
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      MacCormack, Alan D., Ajay Agrawal, and Rebecca Henderson. "D-Wave Systems: Building a Quantum Computer." Harvard Business School Case 604-073, April 2004.
      • April 2004 (Revised June 2004)
      • Case

      Entrepreneurship Goes Global: ResMed's Gamble

      By: Christopher A. Bartlett, Andrew N. McLean and Meg Glinska
      On the basis of its innovative medical device for treating sleep apnea, CEO Peter Farrell has made Australian-born ResMed a successful global company. But the company is struggling to implement a strategy to expand the device from its focused core market to a much... View Details
      Keywords: Business Model; Globalization; Innovation and Management; Management; Marketing Channels; Production; Expansion; Medical Devices and Supplies Industry
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      Bartlett, Christopher A., Andrew N. McLean, and Meg Glinska. "Entrepreneurship Goes Global: ResMed's Gamble." Harvard Business School Case 304-051, April 2004. (Revised June 2004.)
      • April 2004 (Revised May 2006)
      • Background Note

      Achieving Profitable Growth and Market Value

      By: James L. Heskett and Richard G. Hamermesh
      Provides an overview of how a new venture needs to change as it passes from the initial start-up to the growth phase. Explores how a venture's leadership, strategy, and execution need to evolve to deal with rapid growth. View Details
      Keywords: Growth Management; Business Growth and Maturation; Business Startups; Change Management
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      Heskett, James L., and Richard G. Hamermesh. "Achieving Profitable Growth and Market Value." Harvard Business School Background Note 804-157, April 2004. (Revised May 2006.)
      • March 2004 (Revised May 2005)
      • Case

      Shurgard Self-Storage: Expansion to Europe

      By: Richard G. Hamermesh and Indra Reinbergs
      Shurgard, a U.S.-based firm that rents storage facilities to consumers and small businesses, is considering financing options for rapid expansion of its European operations. Five years after entering Europe, Shurgard Europe has opened 17 facilities in Belgium, France,... View Details
      Keywords: Private Equity; Valuation; Business Model; Governing and Advisory Boards; Entrepreneurship; Cross-Cultural and Cross-Border Issues; Service Industry; Belgium; France; Sweden; United States; Europe
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      Hamermesh, Richard G., and Indra Reinbergs. "Shurgard Self-Storage: Expansion to Europe." Harvard Business School Case 804-112, March 2004. (Revised May 2005.)
      • February 2004 (Revised August 2018)
      • Case

      The American System

      By: David A. Moss, Tiffany Morris and Sarah Brennan
      Traces the economic development of the United States from 1790 to 1857, focusing especially on the struggle between free traders and protectionists over federal tariff policy. Devotes considerable attention to the nation's political system, its evolving common law,... View Details
      Keywords: Business History; Economic Growth; Government and Politics; United States
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      Moss, David A., Tiffany Morris, and Sarah Brennan. "The American System." Harvard Business School Case 704-036, February 2004. (Revised August 2018.)
      • January 2004
      • Background Note

      Beyond the IT Monolith

      By: Marco Iansiti and Gregg Rotenberg
      Leading companies are employing a radical new approach to IT--an approach that points the way to a new model of software architecture and deployment. These companies' successes seem to indicate that the problems IT critics have correctly identified are not, in fact,... View Details
      Keywords: Information Technology; Business Processes; Change
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      Iansiti, Marco, and Gregg Rotenberg. "Beyond the IT Monolith." Harvard Business School Background Note 604-070, January 2004.
      • January 2004
      • Background Note

      Cross-Border Listings and Depositary Receipts

      By: Mihir A. Desai, Maria Raga-Frances, Ami Dave, Mark Veblen and Kathleen Luchs
      This case describes the varied instruments that have evolved to facilitate investments in foreign corporations, emphasizing American Depositary Receipts (ADRs) and cross-border listings. It describes the different types of ADRs and the regulatory requirements foreign... View Details
      Keywords: Financial Markets; Cross-Cultural and Cross-Border Issues; Business History; Research; Motivation and Incentives; United States
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      Desai, Mihir A., Maria Raga-Frances, Ami Dave, Mark Veblen, and Kathleen Luchs. "Cross-Border Listings and Depositary Receipts." Harvard Business School Background Note 204-022, January 2004.
      • January 2004 (Revised June 2004)
      • Case

      Citigroup 2003: Testing the Limits of Convergence (A)

      By: Lynda M. Applegate
      Examines Citigroup's strategic transition and highlights issues that its newly announced CEO Charles Prince will face as he assumes leadership of this global financial corporation upon the retirement of its charismatic CEO, Sandy Weill. View Details
      Keywords: Business Model; Globalized Firms and Management; Management Succession; Transformation; Banks and Banking; Banking Industry; Financial Services Industry
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      Applegate, Lynda M. "Citigroup 2003: Testing the Limits of Convergence (A)." Harvard Business School Case 804-041, January 2004. (Revised June 2004.)
      • October 2003 (Revised January 2009)
      • Case

      Transforming Matsui Securities

      By: Lynda M. Applegate, Masako Egawa, Jamie Ladge and Haruki Umezawa
      Michio Matsui, president and CEO of Matsui Securities, transformed a small regional securities company into a leading player in the online broking industry in Japan. Discusses how he transformed the business model and culture of the company and took advantage of the... View Details
      Keywords: Transformation; Innovation and Invention; Leading Change; Organizational Change and Adaptation; Business Model; Organizational Culture; Financial Markets; Competitive Advantage; Japan
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      Applegate, Lynda M., Masako Egawa, Jamie Ladge, and Haruki Umezawa. "Transforming Matsui Securities." Harvard Business School Case 804-064, October 2003. (Revised January 2009.)
      • October 2003
      • Case

      Taiwan Semiconductor Manufacturing Company: Building a Platform for Distributed Innovation

      By: Marco Iansiti and Marcin Strojwas
      Surging costs of building a state-of-the-art fabrication facility were pushing firms to outsource manufacturing while advanced technologies were requiring a tighter coupling between design and manufacturing. Explores the development of strategy in this environment.... View Details
      Keywords: Strategy; Business Model; Networks; Product Design; Production; Decisions; Customer Relationship Management; Supply Chain Management
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      Iansiti, Marco, and Marcin Strojwas. "Taiwan Semiconductor Manufacturing Company: Building a Platform for Distributed Innovation." Harvard Business School Case 604-044, October 2003.
      • 2006
      • Chapter

      The Corporation's Evolving Personality

      By: Lynn S. Paine
      Keywords: Business Ventures; Organizational Culture; Organizational Change and Adaptation
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      Paine, Lynn S. "The Corporation's Evolving Personality." In Developing Business Ethics in China, edited by Xiaohe Lu, Georges Enderle, and Jonathan Noble. New York: Palgrave Macmillan, 2006. (In Chinese.)
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