Publications
Publications
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- All HBS Web
(10,559)
- Faculty Publications (1,862)
- February 2010 (Revised March 2012)
- Case
Harvard Business School Executive Education: Balancing Online and Offline Marketing
By: John A. Deighton and Leora Kornfeld
How does a small business set its online media budget? The HBS Executive Education Division can be viewed as a small-to-medium sized business unit with annual revenues of $107 million. As we watch it change its culture, practices, and organization from offline to... View Details
- February 2010
- Case
Applied Research Technologies, Inc.: Global Innovation's Challenges
By: Christopher A. Bartlett and Heather Beckham
Applied Research Technologies, Inc. (ART) is a diversified technology company which has used its entrepreneurial culture and encouragement of innovation as an ongoing competitive advantage. The case concentrates on the challenges faced by Peter Vyas, the Filtration... View Details
- February 2010
- Background Note
Marketing Analysis Toolkit: Market Size and Market Share Analysis
By: Thomas J. Steenburgh and Jill Avery
Marketers frequently need to estimate the size of their markets—both for existing products so that sales forecasts can be developed and for new products so that market opportunities can be assessed. This toolkit enables students to size a market and generate a sales... View Details
- 2010
- Book
The Battle: How the Fight Between Free Enterprise and Big Government Will Shape America's Future
By: Arthur C. Brooks
America faces a new culture war—one that threatens our long-standing culture of free enterprise. Free enterprise embodies the values that define us as a nation: individual liberty, equal opportunity, entrepreneurship, and self-reliance. But the recent economic crisis... View Details
- January 2010 (Revised March 2013)
- Case
HubSpot: Lower Churn through Greater CHI
By: F. Asis Martinez Jerez, Thomas Steenburgh, Jill Avery and Lisa Brem
HubSpot, a web marketing startup is under pressure from VCs to rapidly acquire new customers and to maintain a low level of customer churn. In the case, students explore the drivers of customer churn and uncover opportunities to increase customer retention across the... View Details
- January 2010 (Revised October 2011)
- Case
The Congressional Oversight Panel's Valuation of the TARP Warrants (A)
The Congressional Oversight Panel wants to value the warrants issued to the government in connection with the TARP investments of 2008, in order to increase the transparency of options repurchases. The case describes the methodology used to value the warrants. Students... View Details
- January 2010 (Revised April 2010)
- Case
Gobi Partners and DMG
By: G. Felda Hardymon, Josh Lerner and Ann Leamon
Thomas G. Tsao, founding general partner of Gobi Partners, an early stage venture capital firm in China, must decide how to manage his firm's largest investment after the departure of the CEO. Tom has temporarily stepped in as CEO, but finding a replacement with the... View Details
- January 2010 (Revised March 2010)
- Case
Transforming ASUSTeK: Breaking from the Past
By: Willy C. Shih, Ho Howard Yu and Hung-Chang Chiu
What happens when an original design manufacturer (ODM) firm tries to transform itself into a branded goods seller? The case traces the evolution of ASUSTeK from a motherboard supplier, to an ODM of desktop and notebook PCs, through its split into three companies that... View Details
- January 2010 (Revised March 2010)
- Compilation
Firm Strategy Vignettes
By: Josh Lerner, G. Felda Hardymon and Ann Leamon
These three vignettes present various issues around the strategy and management of a private equity firm. In one, a senior partner must decide how to manage an over-extended colleague and how to reduce the risk of the firm's portfolio; in the second, a limited partner... View Details
- January 2010 (Revised August 2011)
- Case
United Breaks Guitars
By: John A. Deighton and Leora Kornfeld
When social media propagate a complaint about poor customer service, an international media event ensues. How do viral videos spread and what can firms do about them? This case dissects an incident in which a disgruntled customer used YouTube and Twitter to spread a... View Details
- 2010
- Casebook
Global Capital and National Institutions: Crisis and Choice in the International Financial Architecture
By: Laura Alfaro
All managers face a business environment in which international and macroeconomic phenomena matter. International capital flows can significantly affect countries' development efforts and provide clear investment opportunities for businesses. During the 1990s and early... View Details
- Article
Improved Bounds on the Sizes of S.P Numbers
By: Paul Myer Kominers and Scott Duke Kominers
A number which is S.P in base r is a positive integer which is equal to the sum of its base-r digits multiplied by the product of its base-r digits. These numbers have been studied extensively in The Mathematical Gazette. Recently, Shah Ali... View Details
Keywords: Mathematical Methods
- 2010
- Book
One Strategy: Organization, Planning, and Decision Making
By: Steven Sinofsky and Marco Iansiti
Learn from the concepts, capabilities, processes, and behaviors that aligned around one strategy with the hard-won, first-person wisdom found in One Strategy. Challenging traditional views of strategy and operational execution, this book - written by Microsoft... View Details
- Article
The Price of Equality: Suboptimal Resource Allocations across Social Categories
By: Stephen M. Garcia, Max Bazerman, Shirli Kopelman, Avishalom Tor and Dale T. Miller
This paper explores the influence of social categories on the perceived trade-off between relatively bad but equal distribution of resources between two parties and profit maximizing, yet asymmetric, payoffs. Studies 1 and 2 show that people prefer to maximize profits... View Details
- 2010
- Chapter
When Does Leadership Matter? A Contingent Opportunities View of CEO Leadership
By: Noam Wasserman, Nitin Nohria and Bharat Anand
There is by now a long-standing debate on the impact that CEOs have on company performance. Studies of leadership describe how CEOs can significantly impact company performance, while the "constraints" perspective argues that leaders are sufficiently constrained by... View Details
- December 2009
- Case
Hungerit
By: David E. Bell, Sarah Morton and Mary Louise Shelman
Hungary's top producer of poultry products is deciding the company's future strategy in the face of new opportunities in Central and Eastern Europe, a changing retail market in Hungary, and the possibility of increased global competition. View Details
- 2009
- Working Paper
Assess, Don't Assume, Part I: Etiquette and National Culture in Negotiation
When facing a cross-border negotiation, the standard preparatory assessments -- of the parties, their interests, their no-deal options, opportunities for and barriers to creating and claiming value, the most promising sequence and process design, etc. -- should be... View Details
- 2009
- Working Paper
Assess, Don't Assume, Part II: Negotiating Implications of Cross-Border Differences in Decision Making, Governance, and Political Economy
When facing a cross-border negotiation, the standard preparatory assessments—of the parties, their interests, their no-deal options, opportunities for and barriers to creating and claiming value, the most promising sequence and process design, etc.—should be... View Details
- November 2009 (Revised May 2017)
- Case
Miracle Life, Inc.
By: Lauren Cohen and Christopher Malloy
Miracle Life is a firm with a unique setup and organizational structure. Specifically, it is a network marketing firm, also known as multi-level marketing (MLM) firm, which utilizes a large distributor base and depends on this individual distributor base to sell its... View Details
- November 2009 (Revised December 2009)
- Case
GTC Biotherapeutics: Developing Medicines in the Milk of Goats
By: Ray A. Goldberg and Sarah Morton
GTC is the first company in the animal world to receive FDA approval of a transgenic pharmaceutical. What are the implications for other firms in plants and animals and their opportunities to produce new medicines in an economical and safe fashion? View Details