Publications

31 Jan 2005
Research & Ideas

Rethinking Marketing’s Conventional Wisdom

attributes. You see that with the success of the airline JetBlue, for example: It has no meals and no round-trip airfares, but it does have leather seats and personal entertainment centers that delight and surprise its passengers.... View Details

Keywords: by Garry Emmons; Service

15 Apr 2015
Blog Post

Subverting Career Trajectories

and why you should be admitted. It can never hurt to bounce your ideas off of both people in the business world as well as those who are less familiar with your career path and goals.What advice do you have for admitted students?Allow yourself to View Details

September 2019 (Revised October 2019)
Case

Burunda Prince at The Farm, a Comcast NBCUniversal Innovation Hub (Powered by Boomtown)

By: Linda A. Hill, Eric Mankin and Emily Tedards

After a successful inaugural year, Burunda Prince, the Managing Director of Comcast’s startup business accelerator The Farm, was getting ready for an eventful 2019. Comcast was America's largest cable and internet service provider, having built a profitable business... View Details

18 May 2016
Working Paper Summaries

The Impact of Mass Shootings on Gun Policy

Keywords: by Michael Luca, Deepak Malhotra, and Christopher Poliquin; Entertainment & Recreation

12 May 2015
Research & Ideas

How Crowds and Experts Kickstart the Arts

Philosophers have talked by turns about both the "wisdom" and "madness" of crowds. But when it comes to assessing and funding the arts, just how wise are crowds—and how does their wisdom compare to that of art experts? HBS Associate Professor Ramana Nanda sought to... View Details

Keywords: Re: Ramana Nanda; Entertainment & Recreation

10 Nov 2011
HBS Case

HBS Cases: Making Lincoln Center Cool Again

When Reynold Levy took over as president of New York's Lincoln Center for the Performing Arts in 2002, he faced a classic challenge for any nonprofit leader navigating a complex environment: staying relevant to the next generation. Levy knew that 18- to 44-year-olds... View Details

Keywords: by Kim Girard; Entertainment & Recreation

04 Dec 2007
Working Paper Summaries

Dynamics of Platform Competition: Exploring the Role of Installed Base, Platform Quality and Consumer Expectations

Keywords: by Feng Zhu & Marco Iansiti; Entertainment & Recreation

31 Aug 2007
Working Paper Summaries

Exclusivity and Control

Keywords: by Andrei Hagiu & Robin S. Lee; Entertainment & Recreation

01 Dec 2007
News

In the Spotlight

Because the New York City Opera’s new general manager and artistic director, Gérard Mortier, won’t take over full-time until 2009, a distinguished stand-in has stepped into that role: NYCO board chair Susan Baker (MBA ’76). After a highly successful career in finance,... View Details

Keywords: Arts, Entertainment; Arts, Entertainment

September 1992
Case

Star Cablevision Group (A): Harvesting in a Bull Market

By: William A. Sahlman

First case in a series of six cases that follow the experience of a cable television company as it adjusts to the rapid rise and precipitous decline of the stock market in the late 1980s. In this case Don Jones, the company's founder and owner, sees the rise in public... View Details

Keywords: Behavioral Finance; Financial Markets; Corporate Entrepreneurship; Business Startups; Restructuring; Corporate Strategy; SWOT Analysis; Wealth; Business Cycles; Entertainment and Recreation Industry

October 1991 (Revised November 1993)
Case

Play Time Toy Co.

By: Thomas R. Piper

The president of a toy company is considering the adoption of level production in a business characterized by highly seasonal sales. The issues include balancing the cost savings and the inventory risk, estimating the seasonal financing need, and determining the... View Details

Keywords: Production; Cost Management; Banks and Banking; Sales; Goods and Commodities; Financial Management; Risk Management; Entertainment and Recreation Industry

May 1986
Case

Sunshine Toy Co., Software Case

By: Thomas R. Piper

Keywords: Entertainment and Recreation Industry

Find at Harvard

March 2020
Case

Aereo

By: Thomas R. Eisenmann and Jacey Taft

Aereo aimed to disrupt television program distribution by providing consumers access to local broadcast TV programming using offsite antennas, cloud-based DVRs, and an Internet connection. With Aereo, consumers could “cut the cord” and avoid the high cost of a cable TV... View Details

Keywords: Entrepreneurship; Failure; Lawsuits and Litigation; Internet and the Web; Media; Entertainment and Recreation Industry; United States

May 2017
Supplement

Betfair (D)

By: Ramon Casadesus-Masanell, John Heilbron and Neil Campbell

Betfair reconsiders its approach to international gambling markets amid regulatory uncertainty. View Details

Keywords: Betfair; Exchange; Betting; Leisure Industry; Laws and Statutes; Business Model; Entertainment and Recreation Industry; Europe

December 1994
Supplement

Total Fitness, Inc. (B)

By: William J. Bruns Jr., Richard D.R. Stark and Marc H. Zablatsky

Keywords: Entertainment and Recreation Industry

Find at Harvard

March 2011
Teaching Note

Metro-Goldwyn-Mayer (MGM) and Tom Cruise

By: Anita Elberse

Teaching Note for 508057. View Details

Keywords: Partners and Partnerships; Behavior; Motivation and Incentives; Talent and Talent Management; Creativity; Entertainment and Recreation Industry

January 2011 (Revised January 2011)
Case

Marvel Enterprises, Inc. (Abridged)

By: Anita Elberse

The management team of Marvel Enterprises, known for its universe of superhero characters that includes Spider-Man, the Hulk, and X-Men, must reevaluate its marketing strategy. In June 2004, only six years after the company emerged from bankruptcy, Marvel has amassed a... View Details

Keywords: Business Model; Intellectual Property; Rights; Growth and Development Strategy; Brands and Branding; Marketing Strategy; Entertainment and Recreation Industry

September 2010 (Revised April 2017)
Case

Aspen Skiing Company (A)

By: Michael W. Toffel and Stephanie van Sice

Having begun improving the environmental performance of its own operations, Aspen Skiing Company is considering "greening" its supply chain and lobbying for greenhouse gas regulations. A world renowned ski resort vulnerable to global climate change, Aspen's activities... View Details

Keywords: Governing Rules, Regulations, and Reforms; Supply Chain Management; Corporate Social Responsibility and Impact; Business and Government Relations; Business and Stakeholder Relations; Environmental Sustainability; Climate Change; Entertainment and Recreation Industry; Aspen