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  • 01 Dec 2023
  • News

Thinking Ahead

As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously? (Is it time to dance?) We... View Details
Keywords: Julia Hanna; Illustrations by Chris Gash; News, Library, Internet, and Other Services; Information
  • Web

2023 Reunion Presentations - Alumni

in the Age of Digital Competition, Innovation and Power Professor David Yoffie + More Info – Less Info Digital platforms have become the most successful business model of the... View Details
  • December 2023
  • Case

Davivienda Bank's Upskilling and Reskilling Strategy in Colombia

By: Jorge Tamayo, Raffaella Sadun and Jenyfeer Martinez Buitrago
Set in 2022, this case describes the digital transformation strategy of Davivienda— a leading player in Colombia’s commercial banking and one of the companies belonging to Grupo Bolívar, a major Colombian financial conglomerate—and the bank’s upskilling and reskilling... View Details
Keywords: Change Management; Transformation; Decision Choices and Conditions; Digital Strategy; Digital Transformation; Internet and the Web; Mobile and Wireless Technology; Innovation and Management; Innovation Strategy; Growth and Development Strategy; Business Strategy; Corporate Strategy; Organizational Culture; Talent and Talent Management; Training; Banking Industry; Latin America; Central America; South America; Colombia
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  • 01 Sep 2023
  • News

Money Does Grow on (Family) Trees

business opportunity. In just 30 years—the span of a single generation—genealogy has grown from the domain of historical societies, microfilm, and the Mormon church to big data, artificial intelligence, DNA testing, and staggering private... View Details
Keywords: April White; Illustrations by Fabio Consoli; News, Library, Internet, and Other Services; Information
  • 21 Apr 2023
  • Research & Ideas

The $15 Billion Question: Have Loot Boxes Turned Video Gaming into Gambling?

players use to compete. "People are thinking about ways to design policies and products so you can actually engage with the product in more responsible ways without getting people too overinvolved in playing and spending." A new paper by Tomomichi Amano, assistant... View Details
Keywords: by Scott Van Voorhis; Video Game; Media & Broadcasting
  • Web

Japan - Global

studies and course materials for use in business education programs around the world. Since opening, the JRC has supported most of the Japan-focused cases and HBS research projects on the region. Location Japan Research Center Tokyo,... View Details
  • 08 Aug 2022
  • HBS Case

Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS

fan base. The effective use of social media was how they created an ecosystem." In a recent case study, “BTS and ARMY,” Harvard Business School associate professor Doug Chung and research associate Kay Koo show how BTS marshalled its... View Details
Keywords: by Shalene Gupta; Media & Broadcasting; Music
  • Web

A New Vision – The Human Relations Movement – Baker Library | Bloomberg Center, Historical Collections

patterns of organizations as systems and human beings with sentiments and connections? As Fritz Roethlisberger later revealed in his autobiography, his aim, as well as that of Elton Mayo and others working in the organizations group at Harvard View Details
  • 18 Jul 2023
  • Interview

Jeffrey Rayport on Product Market Fit, Profit Market Fit and Whiplash, and More

By: Jeffrey F. Rayport and Doug Levin
This episode of "Lessons from Startup Life" podcast features Jeffrey Rayport, Senior Lecturer of Business Administration at the Harvard Business School. Jeffrey specializes in teaching and researching growth-stage technology ventures and their scalability. Prior to... View Details
Keywords: Scaling And Growth; Start-up; Diversity; Equity; Inclusion; Technology; Business Startups; Product Marketing; Business Growth and Maturation
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  • Web

California - Global

autonomous AI agents designed to transform how businesses operate by taking on tasks traditionally performed by humans. With a mission to deploy one billion AI agents by the end of 2025, Agentforce represented a leap into the View Details
  • Web

Marketing Curriculum - Faculty & Research

Term Quarter Credits B2B Sales and Distribution (also listed under Entrepreneurial Management) Lou Shipley Spring 2026 Q3 1.5 The Business of Entertainment, Media, and Sports (also listed under General Management) Anita Elberse Fall 2025... View Details
  • 29 Nov 2022
  • Research & Ideas

Is There a Method to Musk’s Madness on Twitter?

an influential but unprofitable business that lost money eight of the last 10 years. Now, digital ad revenues are falling pretty rapidly across the internet, and advertisers are pausing or bailing on... View Details
Keywords: by Christina Pazzanese, Harvard Gazette; Technology
  • February 2022 (Revised May 2025)
  • Case

Resident 2020

By: Jeffrey F. Rayport and Thomas O. Jones
Launched in 2016, Resident was a leading player in the direct-to-consumer bed-in-a-box mattress market, where it was one of at least 175 venture-backed companies competing in the space. By late 2020, it had realized over $500 million in revenue, profitability in the... View Details
Keywords: Digital Marketing; Business Growth and Maturation; Operations; Entrepreneurship; Competitive Strategy; Initial Public Offering; Decisions; Marketing Strategy; Cash Flow; Demand and Consumers
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  • Web

Enter Elton Mayo – The Human Relations Movement – Baker Library | Bloomberg Center, Historical Collections

field for both industry and society and Mayo’s unique qualifications for the job. Human Relations and Harvard Business School Women in the Relay Assembly Test Room The Interview Process Spreading the Word The "Hawthorne Effect" Research... View Details
  • 01 Feb 2001
  • News

What Makes a Good Leader

slickness. Simple and clear go a long way." On Jack Welch: "His is the most astonishing story of a business leader. It's unbelievable." Photo courtesy of HBS Communications A stroll through the business... View Details
Keywords: Management
  • February 2024
  • Case

Continuity & Change at Boston Consulting Group

By: David G. Fubini, Suraj Srinivasan and David Lane
As the new CEO of Boston Consulting Group (BCG) since autumn 2021, Christoph Schweizer had big shoes to fill—his predecessor, Rich Lesser, had tripled the partnership’s total revenues and created digital initiatives that contributed 40+% of 2021 revenues, more than... View Details
Keywords: Business Organization; Change Management; Talent and Talent Management; Governance; AI and Machine Learning; Environmental Sustainability; Leading Change; Risk Management; Organizational Culture; Partners and Partnerships; Revenue; Growth and Development Strategy; Management Succession; Consulting Industry
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  • May 2011 (Revised January 2013)
  • Case

Nike Football: World Cup 2010 South Africa

By: Elie Ofek and Ryan Johnson
Nike's Football division needs to devise a strategy to excel at the 2010 World Cup games in South Africa. Nike has gone from a niche player in the market for football apparel and footwear in 1994 to a formidable competitor to Adidas in 2008 (with revenues of over $1... View Details
Keywords: Digital Marketing; Business Divisions; Communication; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Product Launch; Planning; Competition; Apparel and Accessories Industry; South Africa
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  • 30 Jun 2022
  • HBS Case

Peloton Changed the Exercise Game. Can the Company Push Through the Pain?

product line. Everybody can understand it,” says Harvard Business School Professor Robert J. Dolan. “Then it got incredibly complicated.” In May, Peloton reported its biggest quarterly loss since its 2019 initial public offering and said... View Details
Keywords: by Lane Lambert; Media & Broadcasting; Health; Bicycle

    Social Strategies That Work

    Over a billion people use social platforms on the Internet, making them the most frequently visited category of sites. Some platforms, such as eHarmony, MeetUp, and Twitter, allow us to connect to strangers. eHarmony alone is estimated to account for one in six new... View Details
    • Fast Answer

    Access to newspapers and other popular publications

    Business Review Bloomberg.com We do have digital editions of many popular newspapers, but not the way you'd usually expect. Most newspapers do not make their digital... View Details